Seth Yakatan

Raising & Selling 📈 $1B+ Raised 💰 22 Companies Sold 🤝

Are you struggling to communicate your vision to the capital gatekeepers?

Are you exploring selling your business but don’t know anything about:
✘ Due diligence
✘ Term sheets
✘ Earnouts

Friend, you're lucky you found me...

I'm Seth Yakatan.

I have 30-odd years experience as a corporate finance professional.

My specialties are:
💰 Raising money
🤝 Selling companies

And I’m f**king good at it.

I’ve raised over $1B and sold 22 businesses.

My career has mostly been supporting small-cap and major corporations seeking capital to grow, or
to find strategic acquirers.

Most of these companies are in: 
— biotech
— cannabis
— pharmaceuticals
— DTC consumer goods

I’ve been on boards, taken companies public, gone up against multinational corporations, raised from VC and PE funds.

All of it. 
Many times over.
Whatever your problem is, I’ve seen it before.

But let me level with you:

What I REALLY love is helping people to get to the finish line.

Talking to entrepreneurs excites me.

But in my experience, entrepreneurs are mostly s**t at raising capital and selling companies.

** They just don’t understand investors **

And that’s where I come in.

Together, we workshop: 
✔ Your pitch
✔ Your deck
✔ Your strategy 

And help you raise the capital to GROW and SELL your business.

If you need this help—and almost every business does—send me a DM.

Like, now.

Don't lose another potential investor or acquirer with the wrong pitch.

Seth ✌️

Co-Founder

Merchant Bank / Advisory / Family Office

Will there be ONLY ONE California distro left standing?

If that’s true, my money’s on NABIS.

Nabis just acquired assets from Humble Cannabis Solutions.

Distribution. 
Commerce systems. 
Compliance. 
Logistics.

Others chase vibes, Nabis keeps chasing leverage.


>> What’s Happening?

Nabis just picked up assets from Humble Cannabis Solutions.

No hype. Just more control over the infrastructure that moves cannabis.

And now they OWN California…


>> Why This Matters

Infrastructure wins in markets where margins are thin.

And A/R drives the leverage of brands and suppliers.

Owning distribution, commerce, and compliance creates LEVERAGE.


>> What Am I Watching?

Can KSS last?

How many brands realize too late that they don’t control their own destiny?

Whats next for Vince Ning and Jun S. Lee? 

No vibes. No hyperbole. No fanfare.

Just own the damn channel…

The WHOLE DAMN THING.

I LOVE it when someone proves me WRONG… particularly when it’s someone with such a unique and positive character.

Case in point… my main hermano Los Arias and the Green Horizons, you guys have CRUSHED IT.


>> What’s Happening?

A few years back I heard something I thought was crazy

Someone was running around trying to raise big money for a greenhouse in the desert of CA.

A green house? How much $$$?? WTF???

Wrote him off as crazy.

Well, Green Horizons has built one of the best facilities I have walked, PERIOD.

Clean, tighter than a tick, good flower, and serious PASSION…

Impressive, MOST impressive.


>> Why Is This Important?

Sometimes I’m puzzled by the industry and things which I see and hear…

It’s one thing to raise this money. It’s another to know how to use it AND execute…

Cultivation is really easy to do wrong, and very hard to do right…everything about what Los and Green Horizons has built is RIGHT.

And I could not be happier for Los and his whole squad.

Sometimes you just have to BELIVE.


>> What Am I Watching?

Will anyone else have the STONES to build more cultivation in CA?

How soon will this crew stand up facility #2?

Will Green Horizons change the view of CA and the desert?

They sure changed this Joshua Tree’s path…

Abrazos, Jefe…

"You can't fight the desert. You have to ride with it." ~ Louis L'Amour.


Los is an INSPIRING DUDE who just back on LinkedIn, give him a follow and keep up to date with their progress 📈

Am I Trending???

Well you know what I say:

Once is luck, twice is an anomaly…

Three times? Then you’ve got a trend, my friend.

I was highly privileged to be featured alongside the savvy Mitchell Osak in this excellent Forbes piece by Javier Hasse on cannabis M&A in 2026.

Superb reporting, AS ALWAYS Javier.

Essential reading for everyone trying to make moves in the industry this year.

Check it out: https://lnkd.in/gxNfAQ6W

Here’s an idea: why not just sell Hemp TCH Beverages till the last possible second

Eight brands including Cann, Drink DELTA, Wynk™, MAGIC CACTUS, Nectar, HOWDY and NOWADAYS are rolling out at Sprouts (WITH A BAN PENDING).

Yes. A national grocery store! Actual Hemp THC beverage! Next to groceries!


>> What’s Happening?

Sprouts just green lit the sale of THC drinks in stores.

First Target, NOW a mainstream grocer.

So while half the industry is still arguing about about regulation…

….Sprouts says: “Cool. We’ll take the money.”

>> Why Does This Matter?

This is something of a watershed moment for THC beverages.

Alcohol didn’t win because it was moral.

Nicotine didn’t win because it was healthy.

They won because they were available, familiar, and frictionless.

THC drinks just took a HUGE step in that direction.

>> What Am I Watching?

Which retailers will follow? (Because they WILL…)

Which of these eight brands win at grocery, and which dies trying?

How will regulators react now??


Fun fact: The market is moving faster than the rulebook.

Retail just signaled a big fat IDGAF for regulatory clarity.

You’re still debating whether THC beverages are “real”…

Congrats, you’re already two years behind.

No alternative text description for this image

Well...it happened: Wyld + Grön announced a definitive merger yesterday.

If you've been following me or listening to my BS, this is great news.

Why?

1. This represents a hallmark transaction for the industry and can foster a new era of M&A in the future

2. The combined company fully illustrates the importance of PLATFORMS driven by BRANDS

3. This represents the first national platform (and in ANT other industry this would be the basis of a Private Equity roll up deal/strategy)

4. It illustrates that there are companies (i) of scale, (ii) generating revenue and profit, (iii) that can find exits, (iv) that are Founder-led and (v) that can be stronger and grow together !!!

5. With this announcement and some form of Federal change on the horizon, 2026 could be our best year YET.

Congrats to all my friends at both companies on an AMAZING deal...

Aaron Morris and Christine Apple you should both be proud… and thank you both for showing the world what IS POSSIBLE!!!!

And if you know Draper Bender, then you know how and why this got done. Period.

Here is to the future for us all.

P.S. This video was recorded July 17, 2025 with Michael Krefman and Michael Peterson on From the Weeds to the Clouds

Even a broken clock is right twice a day....

Glad you all gave up because some of us just GOT STARTED.

Looks like 2026 is off to a terrible start…


>> What’s Happening?

Nothing at all, just go back to sleep

Cannabist’s VA footprint goes for $130M.

Wyld/Gron pops off.

Illicit does a landmark ESOP.

Sunderstorm grabs Lime.

Nabis grabs Humble.

Key takes Bellrock.

Canopy puts $150M on the balance sheet

But its only January, go back to sleep….


>> Why Does This Matter?

The strong are getting STRONGER.

Notice any similarities in any of these deals? (read any of my posts??)

I have profiled most of these companies as “working”.

And the others have big balance sheets.

THE CONSOLODATION will not be televised.


>> What Am I Watching?

Who and what is NEXT?

SUPER-BRAND V2 is coming. Count on it…

Can someone take control of California?

What am I missing??

First of 12 innings down.

The pitcher has not even warmed up and

Already its a Perfect GAME ….

Germany is officially importing TONS of lettuce.

The EU’s biggest single c@nnabis market is sprinting toward 600 metric tons of annual imports.


>> What's Happening?

Germany's medical cannabis imports have climbed quarter over quarter.

From 41 metric tons in early 2025 to 57 t in Q3 2025, crushing records.

German regulators even raised the annual import ceiling once the original quota was exhausted.

Prescription access is expanding and telemedicine is growing…the trajectory now looks like hundreds of tons annually…

>> Why Is This Important?

Germany is now Europe's largest regulated medical cannabis market and its explosive import growth is a global signal.

Deutschland’s policy reforms have created predictable patient access and a huge upstream opportunity for exporters and supply chain players.

At 600 tons of annual imports, that is global supply chain scale and a new benchmark for what "big cannabis" might look like outside North America.


>> What Am I Watching?

Can anyone in Europe actually grow weed at scale, or will the country remain dependent on imports long term?

How pricing, pharmacy networks, and telemedicine evolve and can a patient market can coexist with both social clubs + adult use.

Which countries and companies position themselves as primary exporters into Europe's hottest cannabis corridor?


Bottom line:

Europe's medical cannabis boom isn't theoretical anymore…

It is measurable, explosive, and reshaping global supply chains.

If you haven't been tracking Germany's trajectory closely, you're late.

In case you missed it 

Wyld and Grön was announced earlier this week...

Have to give props again to both teams on the absolute magnitude of this deal for the industry....I am still amazed by this one....

And do not forget why....and what else is possible and for who...

Jeeter - a DreamFields Brand
Timeless
Nova Farms
Standard Wellness
C3 Industries

Thank you Aaron Morris + Christine Apple for showing the WORLD what this industry CAN DO !!!!

Here is to the future for us all...
and never sleep on Draper Bender (might just be the best in the business) 

P.S. This video was recorded July 17, 2025 with the amazing squad of Michael Krefman and Michael Peterson on From the Weeds to the Clouds
(MORE PROGNOSTICATIONS FORTHCOMING.... )

I am never giving up on California...EVER...

Keep an eye on my friends at Embarc
Keeping it REAL FOR EVERYONE....

CA is still #1 and will be #1 for a while.

We ain't going nowhere...

Just training for the next 12 rounds....

Welcome to Las Vegas !!!!
Wait...did I see you there ?
Well if I did, maybe you made the edit...

Seibo Shen
Elliot Lane + IgniteIt Cannabis
Diana A. + First Citizens Bank
Salvatore (Sal) LaTorre
Aisha Alves + the squad from FlowerHire
My main man Frank Colombo,  CFA + Viridian Capital Advisors
The ever popular Jesse Parenti, TRA 
Marty Higgins
and the ever magnanimous Lisa Williams + Hello Again

Want to thank my good friends from Sweed for all the help !

When does a celebrity brand officially hit the skids?

When it turns into a $50M lawsuit.

Iron Mike Tyson and The Nature Boy Ric Flair just turned their brand in weed biz into federal lawsuit.

And the allegations are wild.


>> What’s Happening?

Tyson and Flair filed a 76-page RICO-heavy lawsuit against their former cannabis partners at Carma Holdings.

Accusations include all the good stuff: wire fraud, embezzlement, money laundering, extortion and securities fraud. 

And further accused management of siphoning off cash and company funds for private jets, yachts, home renovations, mortgages and lavish perks.

NY Post has the scoop if you want to read the details...

Tyson & Flair are seeking more than $50 million in damages.


>> Why This Matters?

RICO is typically reserved for organized fraud and systemic corruption not partner disputes.

Defendants are pushing back hard, calling the suit “fiction dressed up as a lawsuit.” 

Celebrity + cultural icons + weed business + alleged internal theft = BAD LOOK

As an industry we do NOT need further headline drama.


>> What Am I Watching?

Does this show anything about governance, IP control, and fiduciary accountability?

Or does it just becomes another in a long list of “bad-celebrity brand” tabloid footnotes?

Can RICO stick here?

Which is the next celebrity cannabis brand to go ass over tea kettle? 

Bottom line:

Celebrity cannabis brand launches make headlines.

Celebrity cannabis boardroom lawsuits makes worse headlines.

Can we just NOT do any more celebrity brands, PLEASE??

You think its easy to get a deal done?

Think again...

Getting any deal done is HARD:
— Senior Debt
— Equity
— M&A
— Partnerships

It's like walking a drunk person home in the snow.

You might slip and fall a few times before you get there..

You have to realize it is going to fall out of bed once or twice.

And you have to have people around you who know how to get it done....
AND CLOSE.

Appreciate my friends Louis Magazzu and  Rachel Wright, CPA, MST for the discussion and the crew from IgniteIt Cannabis for the platform....

Nothing makes me happier than seeing good people succeed.

Especially those who pulled me up with them on the path.

So it gives me GREAT pleasure to give a huge congratulations to my friend  Austin DeAngelis on his most recent feat with furl.


>> What’s Happening?

A few years back I got pulled into Eaze, one of the better experiences of my life.

Were it not for the software sales veteran boom-mic trio of Nick Fasano, Austin DeAngelis and Owen Ruh…

I would have been left out on Venice Boardwalk.

But they took me in as one of their own and I am eternally grateful for that.

Especially when you have to pivot to make moves in c@annabis.


>> Why is This Important?

Sometimes you hear people leave the industry and hope they land feet first…

Then you check it…

One of the guys who pulled me along at Eaze

Drops a presser about a $10M seed round for his new AI start up deal furl.

With gold plated investors Ten Eleven Ventures, Rapid7 CEO Corey Thomas and Open Opportunity Fund, furl seems like a BANGER.


>> What Am I Watching?

What do I know about AI? Well frankly nothing…

But I do now how hard it is to pivot industries.

I also know how hard it is to RASIE CAPITAL.

SO when you pivot and knock the ball out of the park….

I can only admire the achievement and offer my most sincere congratulations.

Austin, I’m betting on you and furl thats for sure.

And thank you for all the help you have given me.

‘Seth, how did you make it into Forbes AGAIN?’

Well dummy I worked my butt off and I picked the right partner. That’s how…

Last week, Forbes published a piece on cannabis M&A that I was quoted in — alongside Mitchell Osak, who is the most credible and consistently right analyst in Canadian cannabis consulting, full stop.

No hype. No BS. No capital-markets vocabulary tests. This article didn’t come out of thin air.

It was grounded in a long-form piece Mitchell and I debated, pressure-tested, and refined because the loudest narrative in cannabis right now (“M&A is dead”) is… well just lazy.


>> What’s Happening?

M&A narratives dominate headlines, but how?

Behind the curtain, consolidation IS happening.

Private deals, restructurings, recaps, and strategic repositioning is where the action is.


>> Why Does This Matter?

Public markets for the next big cannabis deal? Maybe…

The next wave of exits, value and consolidation will emerge through private channels.

M&A didn’t disappear. It just stopped showing up in places that make for easy screenshots.

Public markets are frozen and private markets are doing the real work.

And anyone still waiting for a headline-grabbing “tsunami” deal from a busted MSO balance sheet is watching the wrong screen.


>> What Am I Watching Next?

How private capital structures continue to adapt to cannabis realities?

Does MORE off-market consolidation accelerate?

Does federal clarity finally unlock the value trapped in state-legal operators?

If you care about where real deal flow lives, this Forbes piece will be a reference point for 2026.

If you’re an operator, investor, or board member still anchoring strategy to press releases instead of private deal flow… good luck.


Two final points:

The Forbes piece is worth your time

Mitchell’s perspective is worth following

And if you want the WHOLE 18 pages behind the article download it here:

https://lnkd.in/eBxsGE7H

Read it. Argue with it. But don’t ignore it.

It's not what they say when you are IN the room
It's ALL ABOUT what they say when you are NOT IN the room...

What happens when two rival founders stop competing and start collaborating? 

Ben Larson and AnnaRae Grabstein find out from Draper Bender, President of Grön, as he shares the unlikely beginning of his friendship with Aaron Morris, CEO of Wyld  the man he once viewed as a bold, untouchable industry persona. 

Remember this was a Founder-led deal, there were no bankers. It was a direct, operator-to-operator discussion and transaction. No financial engineering. Just aligned businesses with similar DNA: bootstrapped, profitable, and deeply operational to their cores...

I was not even close to this one. 
Love you Draper and Christine Apple
And Aaron Morris count on me sending more pictures of boxes....
XO

Props to AnnaRae Grabstein + Ben Larson for the LOVE
And get on High Spirits: The Cannabis Business Podcast
On Apple Podcast (apple.co/40e8I2T )
Spotify (spoti.fi/4iUKphY )
and YouTube (https://lnkd.in/g5CMxNAM)

Here's the latest speculation on Schedule 3…


A few weeks ago a Senator proposed a measure that would direct the AG of the USA to create a commission charged with making recommendations on a c@nnabis regulatory system….


That MODELS for what is currently in place for ALCOHOL….YUP.

>> What's Happening?

Sen. John Hickenlooper (D-CO) introduced the PREPARE Act.


This directs the U.S. Attorney General to establish a Federal Regulation of Cannabis Commission.

This will draft a regulatory framework for post-prohibition cannabis.


Safety standards, labeling, crop and trade practices, banking & revenue systems, and social equity impact.

The bill would effectively give the AG Trump's a formal job to coordinate federal cannabis policy and set rules before full legalization.

>> Why is this Important?

A commission BEFORE legalization is scary.

That's not helping us….that's pre-ordained federal architecture by committee, which seems to create MORE problems.

The industry deserves clarity on issues like taxation, banking, and ADA/FTC guidance.


Not MORE mechanisms based on bureaucracy.


>> What Am I Watching?

Does this commission actually draft binding regulatory standards or just recommendations that Congress can ignore?

Which stakeholders get a seat at the table?

Does this become the new pretext to delay real federal legalization until the next election cycle?

Commissions are easy press releases. Regulation is hard law.

Don't confuse politicking with legalization.

Contact your elected officials today…PLEASE.

Why was I so hyped on Beverage ???

I am a history major
I studied how Alcohol was rolled out over the last 80 years

Why ?

Normalized adoption and distribution...
And they MAKE MONEY
(and its the only thing that we have as an example)

and you know what...they make $$$$$

Thanks to Alex DeFazio and the The High Index for the spot

You want to get in the game ?

Get yourself to a meeting with my folks from IgniteIt Cannabis
thats right...

GARDEN STATE COMING IN HOT...
February 10th, 2026
Westin Jersey City

and make sure you bring me a Hoagie....

Register HERE: https://bit.ly/49pHgUF

and use my CODE: SETH20

Patrick Lane Elliot Lane Javier Hasse

Everything early stage is HARD...
Next to impossible actually

I don't have a solution for early..

C@nnabis
Biotech
SaSS
AI
Retail
CPG/Beverage

All hard...

We just have 2 arms tied behind our backs on top of it all...

Grateful for the spot on From the Weeds to the Clouds
Michael Krefman + Michael Peterson

Where do hemp beverages belong?

Well, what do we know:

1. They sure found a way to enter traditional distribution channels

2. Alcohol use is declining

3. Consumers are driving demand

With the hemp ban looming I'm not sure which way is UP.

So you tell me?

Thank you to my friend Peter Su, PBC-CP, CTP, CCBP, CRS, GRCP, GRCA, IDPP, CBE for having me on...

Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

I worked with a Director at Gong ($4.7 Billion Company) to level up his Linkedin strategy...

I broke down every strategy we discussed in a 20 page guide.

• What the top 1% of founder brands do differently
• $2.5M+ worth of insights from Linkedin campaigns
• The exact DM funnel that books 1–3 calls a day
• How we've generated over 15M views for clients

Perfect for any founder/exec ready to turn Linkedin into revenue.

Want access to the guide?

Comment "strategy" and I'll send it over.

P.S. Make sure we're connected so I can DM you.

Clients pay me $2500+ to get inbounds on Linkedin. Here's one of our strategies which works like CRAZY.

I call it "Inbound leads by FORCE".

First come up with a list of 100 dream prospects.

Then, figure out what value you can provide for free.

Examples:

- If you build landing pages -> Landing page re-design

- If you do Youtube -> YT video (edit, thumbnails)

- If you do email -> Welcome email re-design

Create the free value and turn it into a Linkedin post, but make sure you TAG the prospect.

They'll get the notification and see what you created.

This starts conversations, builds awareness and allows you to prove your skill as you're leading with value.

Try it.

You're leaving $10,000-$20000 on the table every month on Linkedin if you don't do this:

Hear me out, most of your clients have Linkedin profiles which means they have built some level of network here of people that know, like and trust them.

Imagine for a second if...

These clients were to vouch for YOU on their page and tag YOU in a Linkedin post where they talk about how you helped them.

I guarantee you'd have 1-2 people from their network reaching out and asking for your help too.

These will be WARM  lay-up deals.

Because, they are built on trust.

With my clients we don't wait for these testimonials.

We engineer them.

For example, with my client Noah one of the first things we're doing is:

. Systemising this process 
. Making the ask frictionless 
. Drafting shout-out posts for clients in advance

One good shout-out, from the right person can outperform 100 cold DMs.

P.S. P.S. Want me to scale your Linkedin for a week at no cost? Apply here: https://lnkd.in/eaamzJyq

Trust in the age of AI is COOKED.

You see, occasionally I'll share a short client video testimonial in the DMs when speaking to a prospect.

It's a cool way for me to share my value without having to do any convincing.

The video does the convincing for me (works great btw).

HOWEVER, this time I sent it through and the reply was:

"looks like AI"

It wasn't lol.

And, eventually the prospect agreed it wasn't and we laughed about it.

But, it was still pretty wild to see how low trust is that even video testimonials are met with skepticism.

Interesting times.

We've been helping Umair scale his agency on Linkedin using this strategy (steal it):

Turn top case-studies into relevant prospect lists.

So, let's say he helped a 2M/ARR cat food brand.

We'd build lists of other brands doing the same thing.

Similar:

. Products
. Market
. Annual revenue
. Location

Now, we Identify every decision maker in these companies. 

Not just the founder...

But even the CMO, head of retention, VP ecom etc.

Then, write relevant DMs to each leading with value.

The key here though isn't the script, it's the case study.

We're reaching out to people we KNOW we can help and leading with RELEVANT proof.

This instantly builds more trust.

Speed to trust is EVERYTHING in outbound.

P.S. Want me to write your content for free? Apply here: https://lnkd.in/eaamzJyq

This little shift helped my client book 3x more calls from Linkedin.

When we started working together he told me his DMs weren't getting any responses.

Which was weird because the DM’s weren’t bad at all.

Not perfect, but not bad.

I asked him “Who are you sending these DMs to?”

Apparently, he had access to this elite list of prospects he bought from a database.

HMMMM.

Problem was this list had ONE huge issue.

The prospects on the list were not active on Linkedin.

So, he was sending connections and messages to people that never log in to the app.

It doesn't matter how qualified a list is, if they're not active on the platform, it means nothing.

That's why this filter on Sales Nav (below) is so critical.

It makes sure you only connect and write DMs to prospects that have posted on Linkedin in the last 30 days.

This will automatically increase your connection acceptance and response rate without making any changes to your DMs.

Try it.

Nazar Stefan runs a multi 6-figure paid ads agency for DTC brands. After a quick chat, I came up with 3 ways he can use Linkedin to scale to 1M ARR:

1. Share proof of work

Every week share ad creatives the team have built you're proud of. This is your proof of work. Write about the strategy behind them and the results they're getting.

If clients are okay being public, regularly mention the work you're doing for them with VISUAL examples. Show prospects you do great work for happy clients.

2. Creative breakdowns

Every week break down other brands’ creatives. When you see one that catches your eye, repost it and share your expert opinion.

Why did it work? What did you like? What could have been better?

Be seen as THE authority in your space.

3. Signal led-outreach

Implement our social selling system to identify any ideal prospects that have engaged on your content (or your competitors content) & reach out with a value-driven messaging which is hard to ignore. Send 20-30 messages a day, book 1-5 calls every week.

-

P.S. Wanna book qualified meetings every week on Linkedin? DM me "calls" and I'll show you how I can help.

If you REALLY want inbound leads on Linkedin, read this:

STOP HIDING YOUR WORK.

If you do creatives for e-com brands.

post the creatives you're proud of.

If you write emails for SaaS.

show us some email designs/copy.

If you do conversion rate optimzation

show us some recent split test wins.

Prospects with money don't care about tactics.

They want to SEE you're good at what you do.

Show them.

I showed a b2b founder that targets 5-10M+ companies how to use Sales Nav to book warm meetings in under 14 days. 

Filters you need:

. "Connections of" current/past clients
. Less than 1 year in current role (optional)

1/ Connections of current/past clients

Sales navigator allows you to see everyone who is a "connection of" your current/past clients. A lot of these people will also be ideal prospects. You can leverage this mutual connection to reach out to them with a highly relevant message (referencing your mutual connection) OR ask your client to make an intro for you.

GOLD^.

2. Less than 1 year in current role:

C-Suites of big companies have something to prove in their first year. That makes them more likely to respond and move forward on a deal if you can clearly show your value.

-

P.S. if you’re a b2b founder and you want me to personally help you book more calls on LinkedIn. DM me “calls” and I’ll let you know if I can help.

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The Battle

Seth Yakatan

Naim Ahmed

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Engagements

Likes

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