Seth Yakatan

Raising & Selling 📈 $1B+ Raised 💰 22 Companies Sold 🤝

Are you struggling to communicate your vision to the capital gatekeepers?

Are you exploring selling your business but don’t know anything about:
✘ Due diligence
✘ Term sheets
✘ Earnouts

Friend, you're lucky you found me...

I'm Seth Yakatan.

I have 30-odd years experience as a corporate finance professional.

My specialties are:
💰 Raising money
🤝 Selling companies

And I’m f**king good at it.

I’ve raised over $1B and sold 22 businesses.

My career has mostly been supporting small-cap and major corporations seeking capital to grow, or
to find strategic acquirers.

Most of these companies are in: 
— biotech
— cannabis
— pharmaceuticals
— DTC consumer goods

I’ve been on boards, taken companies public, gone up against multinational corporations, raised from VC and PE funds.

All of it. 
Many times over.
Whatever your problem is, I’ve seen it before.

But let me level with you:

What I REALLY love is helping people to get to the finish line.

Talking to entrepreneurs excites me.

But in my experience, entrepreneurs are mostly s**t at raising capital and selling companies.

** They just don’t understand investors **

And that’s where I come in.

Together, we workshop: 
✔ Your pitch
✔ Your deck
✔ Your strategy 

And help you raise the capital to GROW and SELL your business.

If you need this help—and almost every business does—send me a DM.

Like, now.

Don't lose another potential investor or acquirer with the wrong pitch.

Seth ✌️

Co-Founder

Merchant Bank / Advisory / Family Office

Will there be ONLY ONE California distro left standing?

If that’s true, my money’s on NABIS.

Nabis just acquired assets from Humble Cannabis Solutions.

Distribution. 
Commerce systems. 
Compliance. 
Logistics.

Others chase vibes, Nabis keeps chasing leverage.


>> What’s Happening?

Nabis just picked up assets from Humble Cannabis Solutions.

No hype. Just more control over the infrastructure that moves cannabis.

And now they OWN California…


>> Why This Matters

Infrastructure wins in markets where margins are thin.

And A/R drives the leverage of brands and suppliers.

Owning distribution, commerce, and compliance creates LEVERAGE.


>> What Am I Watching?

Can KSS last?

How many brands realize too late that they don’t control their own destiny?

Whats next for Vince Ning and Jun S. Lee? 

No vibes. No hyperbole. No fanfare.

Just own the damn channel…

The WHOLE DAMN THING.

I LOVE it when someone proves me WRONG… particularly when it’s someone with such a unique and positive character.

Case in point… my main hermano Los Arias and the Green Horizons, you guys have CRUSHED IT.


>> What’s Happening?

A few years back I heard something I thought was crazy

Someone was running around trying to raise big money for a greenhouse in the desert of CA.

A green house? How much $$$?? WTF???

Wrote him off as crazy.

Well, Green Horizons has built one of the best facilities I have walked, PERIOD.

Clean, tighter than a tick, good flower, and serious PASSION…

Impressive, MOST impressive.


>> Why Is This Important?

Sometimes I’m puzzled by the industry and things which I see and hear…

It’s one thing to raise this money. It’s another to know how to use it AND execute…

Cultivation is really easy to do wrong, and very hard to do right…everything about what Los and Green Horizons has built is RIGHT.

And I could not be happier for Los and his whole squad.

Sometimes you just have to BELIVE.


>> What Am I Watching?

Will anyone else have the STONES to build more cultivation in CA?

How soon will this crew stand up facility #2?

Will Green Horizons change the view of CA and the desert?

They sure changed this Joshua Tree’s path…

Abrazos, Jefe…

"You can't fight the desert. You have to ride with it." ~ Louis L'Amour.


Los is an INSPIRING DUDE who just back on LinkedIn, give him a follow and keep up to date with their progress 📈

Am I Trending???

Well you know what I say:

Once is luck, twice is an anomaly…

Three times? Then you’ve got a trend, my friend.

I was highly privileged to be featured alongside the savvy Mitchell Osak in this excellent Forbes piece by Javier Hasse on cannabis M&A in 2026.

Superb reporting, AS ALWAYS Javier.

Essential reading for everyone trying to make moves in the industry this year.

Check it out: https://lnkd.in/gxNfAQ6W

Here’s an idea: why not just sell Hemp TCH Beverages till the last possible second

Eight brands including Cann, Drink DELTA, Wynk™, MAGIC CACTUS, Nectar, HOWDY and NOWADAYS are rolling out at Sprouts (WITH A BAN PENDING).

Yes. A national grocery store! Actual Hemp THC beverage! Next to groceries!


>> What’s Happening?

Sprouts just green lit the sale of THC drinks in stores.

First Target, NOW a mainstream grocer.

So while half the industry is still arguing about about regulation…

….Sprouts says: “Cool. We’ll take the money.”

>> Why Does This Matter?

This is something of a watershed moment for THC beverages.

Alcohol didn’t win because it was moral.

Nicotine didn’t win because it was healthy.

They won because they were available, familiar, and frictionless.

THC drinks just took a HUGE step in that direction.

>> What Am I Watching?

Which retailers will follow? (Because they WILL…)

Which of these eight brands win at grocery, and which dies trying?

How will regulators react now??


Fun fact: The market is moving faster than the rulebook.

Retail just signaled a big fat IDGAF for regulatory clarity.

You’re still debating whether THC beverages are “real”…

Congrats, you’re already two years behind.

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Well...it happened: Wyld + Grön announced a definitive merger yesterday.

If you've been following me or listening to my BS, this is great news.

Why?

1. This represents a hallmark transaction for the industry and can foster a new era of M&A in the future

2. The combined company fully illustrates the importance of PLATFORMS driven by BRANDS

3. This represents the first national platform (and in ANT other industry this would be the basis of a Private Equity roll up deal/strategy)

4. It illustrates that there are companies (i) of scale, (ii) generating revenue and profit, (iii) that can find exits, (iv) that are Founder-led and (v) that can be stronger and grow together !!!

5. With this announcement and some form of Federal change on the horizon, 2026 could be our best year YET.

Congrats to all my friends at both companies on an AMAZING deal...

Aaron Morris and Christine Apple you should both be proud… and thank you both for showing the world what IS POSSIBLE!!!!

And if you know Draper Bender, then you know how and why this got done. Period.

Here is to the future for us all.

P.S. This video was recorded July 17, 2025 with Michael Krefman and Michael Peterson on From the Weeds to the Clouds

Even a broken clock is right twice a day....

Germany is officially importing TONS of lettuce.

The EU’s biggest single c@nnabis market is sprinting toward 600 metric tons of annual imports.


>> What's Happening?

Germany's medical cannabis imports have climbed quarter over quarter.

From 41 metric tons in early 2025 to 57 t in Q3 2025, crushing records.

German regulators even raised the annual import ceiling once the original quota was exhausted.

Prescription access is expanding and telemedicine is growing…the trajectory now looks like hundreds of tons annually…

>> Why Is This Important?

Germany is now Europe's largest regulated medical cannabis market and its explosive import growth is a global signal.

Deutschland’s policy reforms have created predictable patient access and a huge upstream opportunity for exporters and supply chain players.

At 600 tons of annual imports, that is global supply chain scale and a new benchmark for what "big cannabis" might look like outside North America.


>> What Am I Watching?

Can anyone in Europe actually grow weed at scale, or will the country remain dependent on imports long term?

How pricing, pharmacy networks, and telemedicine evolve and can a patient market can coexist with both social clubs + adult use.

Which countries and companies position themselves as primary exporters into Europe's hottest cannabis corridor?


Bottom line:

Europe's medical cannabis boom isn't theoretical anymore…

It is measurable, explosive, and reshaping global supply chains.

If you haven't been tracking Germany's trajectory closely, you're late.

Glad you all gave up because some of us just GOT STARTED.

Looks like 2026 is off to a terrible start…


>> What’s Happening?

Nothing at all, just go back to sleep

Cannabist’s VA footprint goes for $130M.

Wyld/Gron pops off.

Illicit does a landmark ESOP.

Sunderstorm grabs Lime.

Nabis grabs Humble.

Key takes Bellrock.

Canopy puts $150M on the balance sheet

But its only January, go back to sleep….


>> Why Does This Matter?

The strong are getting STRONGER.

Notice any similarities in any of these deals? (read any of my posts??)

I have profiled most of these companies as “working”.

And the others have big balance sheets.

THE CONSOLODATION will not be televised.


>> What Am I Watching?

Who and what is NEXT?

SUPER-BRAND V2 is coming. Count on it…

Can someone take control of California?

What am I missing??

First of 12 innings down.

The pitcher has not even warmed up and

Already its a Perfect GAME ….

In case you missed it 

Wyld and Grön was announced earlier this week...

Have to give props again to both teams on the absolute magnitude of this deal for the industry....I am still amazed by this one....

And do not forget why....and what else is possible and for who...

Jeeter - a DreamFields Brand
Timeless
Nova Farms
Standard Wellness
C3 Industries

Thank you Aaron Morris + Christine Apple for showing the WORLD what this industry CAN DO !!!!

Here is to the future for us all...
and never sleep on Draper Bender (might just be the best in the business) 

P.S. This video was recorded July 17, 2025 with the amazing squad of Michael Krefman and Michael Peterson on From the Weeds to the Clouds
(MORE PROGNOSTICATIONS FORTHCOMING.... )

I am never giving up on California...EVER...

Keep an eye on my friends at Embarc
Keeping it REAL FOR EVERYONE....

CA is still #1 and will be #1 for a while.

We ain't going nowhere...

Just training for the next 12 rounds....

Welcome to Las Vegas !!!!
Wait...did I see you there ?
Well if I did, maybe you made the edit...

Seibo Shen
Elliot Lane + IgniteIt Cannabis
Diana A. + First Citizens Bank
Salvatore (Sal) LaTorre
Aisha Alves + the squad from FlowerHire
My main man Frank Colombo,  CFA + Viridian Capital Advisors
The ever popular Jesse Parenti, TRA 
Marty Higgins
and the ever magnanimous Lisa Williams + Hello Again

Want to thank my good friends from Sweed for all the help !

When does a celebrity brand officially hit the skids?

When it turns into a $50M lawsuit.

Iron Mike Tyson and The Nature Boy Ric Flair just turned their brand in weed biz into federal lawsuit.

And the allegations are wild.


>> What’s Happening?

Tyson and Flair filed a 76-page RICO-heavy lawsuit against their former cannabis partners at Carma Holdings.

Accusations include all the good stuff: wire fraud, embezzlement, money laundering, extortion and securities fraud. 

And further accused management of siphoning off cash and company funds for private jets, yachts, home renovations, mortgages and lavish perks.

NY Post has the scoop if you want to read the details...

Tyson & Flair are seeking more than $50 million in damages.


>> Why This Matters?

RICO is typically reserved for organized fraud and systemic corruption not partner disputes.

Defendants are pushing back hard, calling the suit “fiction dressed up as a lawsuit.” 

Celebrity + cultural icons + weed business + alleged internal theft = BAD LOOK

As an industry we do NOT need further headline drama.


>> What Am I Watching?

Does this show anything about governance, IP control, and fiduciary accountability?

Or does it just becomes another in a long list of “bad-celebrity brand” tabloid footnotes?

Can RICO stick here?

Which is the next celebrity cannabis brand to go ass over tea kettle? 

Bottom line:

Celebrity cannabis brand launches make headlines.

Celebrity cannabis boardroom lawsuits makes worse headlines.

Can we just NOT do any more celebrity brands, PLEASE??

You think its easy to get a deal done?

Think again...

Getting any deal done is HARD:
— Senior Debt
— Equity
— M&A
— Partnerships

It's like walking a drunk person home in the snow.

You might slip and fall a few times before you get there..

You have to realize it is going to fall out of bed once or twice.

And you have to have people around you who know how to get it done....
AND CLOSE.

Appreciate my friends Louis Magazzu and  Rachel Wright, CPA, MST for the discussion and the crew from IgniteIt Cannabis for the platform....

Nothing makes me happier than seeing good people succeed.

Especially those who pulled me up with them on the path.

So it gives me GREAT pleasure to give a huge congratulations to my friend  Austin DeAngelis on his most recent feat with furl.


>> What’s Happening?

A few years back I got pulled into Eaze, one of the better experiences of my life.

Were it not for the software sales veteran boom-mic trio of Nick Fasano, Austin DeAngelis and Owen Ruh…

I would have been left out on Venice Boardwalk.

But they took me in as one of their own and I am eternally grateful for that.

Especially when you have to pivot to make moves in c@annabis.


>> Why is This Important?

Sometimes you hear people leave the industry and hope they land feet first…

Then you check it…

One of the guys who pulled me along at Eaze

Drops a presser about a $10M seed round for his new AI start up deal furl.

With gold plated investors Ten Eleven Ventures, Rapid7 CEO Corey Thomas and Open Opportunity Fund, furl seems like a BANGER.


>> What Am I Watching?

What do I know about AI? Well frankly nothing…

But I do now how hard it is to pivot industries.

I also know how hard it is to RASIE CAPITAL.

SO when you pivot and knock the ball out of the park….

I can only admire the achievement and offer my most sincere congratulations.

Austin, I’m betting on you and furl thats for sure.

And thank you for all the help you have given me.

‘Seth, how did you make it into Forbes AGAIN?’

Well dummy I worked my butt off and I picked the right partner. That’s how…

Last week, Forbes published a piece on cannabis M&A that I was quoted in — alongside Mitchell Osak, who is the most credible and consistently right analyst in Canadian cannabis consulting, full stop.

No hype. No BS. No capital-markets vocabulary tests. This article didn’t come out of thin air.

It was grounded in a long-form piece Mitchell and I debated, pressure-tested, and refined because the loudest narrative in cannabis right now (“M&A is dead”) is… well just lazy.


>> What’s Happening?

M&A narratives dominate headlines, but how?

Behind the curtain, consolidation IS happening.

Private deals, restructurings, recaps, and strategic repositioning is where the action is.


>> Why Does This Matter?

Public markets for the next big cannabis deal? Maybe…

The next wave of exits, value and consolidation will emerge through private channels.

M&A didn’t disappear. It just stopped showing up in places that make for easy screenshots.

Public markets are frozen and private markets are doing the real work.

And anyone still waiting for a headline-grabbing “tsunami” deal from a busted MSO balance sheet is watching the wrong screen.


>> What Am I Watching Next?

How private capital structures continue to adapt to cannabis realities?

Does MORE off-market consolidation accelerate?

Does federal clarity finally unlock the value trapped in state-legal operators?

If you care about where real deal flow lives, this Forbes piece will be a reference point for 2026.

If you’re an operator, investor, or board member still anchoring strategy to press releases instead of private deal flow… good luck.


Two final points:

The Forbes piece is worth your time

Mitchell’s perspective is worth following

And if you want the WHOLE 18 pages behind the article download it here:

https://lnkd.in/eBxsGE7H

Read it. Argue with it. But don’t ignore it.

It's not what they say when you are IN the room
It's ALL ABOUT what they say when you are NOT IN the room...

What happens when two rival founders stop competing and start collaborating? 

Ben Larson and AnnaRae Grabstein find out from Draper Bender, President of Grön, as he shares the unlikely beginning of his friendship with Aaron Morris, CEO of Wyld  the man he once viewed as a bold, untouchable industry persona. 

Remember this was a Founder-led deal, there were no bankers. It was a direct, operator-to-operator discussion and transaction. No financial engineering. Just aligned businesses with similar DNA: bootstrapped, profitable, and deeply operational to their cores...

I was not even close to this one. 
Love you Draper and Christine Apple
And Aaron Morris count on me sending more pictures of boxes....
XO

Props to AnnaRae Grabstein + Ben Larson for the LOVE
And get on High Spirits: The Cannabis Business Podcast
On Apple Podcast (apple.co/40e8I2T )
Spotify (spoti.fi/4iUKphY )
and YouTube (https://lnkd.in/g5CMxNAM)

Here's the latest speculation on Schedule 3…


A few weeks ago a Senator proposed a measure that would direct the AG of the USA to create a commission charged with making recommendations on a c@nnabis regulatory system….


That MODELS for what is currently in place for ALCOHOL….YUP.

>> What's Happening?

Sen. John Hickenlooper (D-CO) introduced the PREPARE Act.


This directs the U.S. Attorney General to establish a Federal Regulation of Cannabis Commission.

This will draft a regulatory framework for post-prohibition cannabis.


Safety standards, labeling, crop and trade practices, banking & revenue systems, and social equity impact.

The bill would effectively give the AG Trump's a formal job to coordinate federal cannabis policy and set rules before full legalization.

>> Why is this Important?

A commission BEFORE legalization is scary.

That's not helping us….that's pre-ordained federal architecture by committee, which seems to create MORE problems.

The industry deserves clarity on issues like taxation, banking, and ADA/FTC guidance.


Not MORE mechanisms based on bureaucracy.


>> What Am I Watching?

Does this commission actually draft binding regulatory standards or just recommendations that Congress can ignore?

Which stakeholders get a seat at the table?

Does this become the new pretext to delay real federal legalization until the next election cycle?

Commissions are easy press releases. Regulation is hard law.

Don't confuse politicking with legalization.

Contact your elected officials today…PLEASE.

Why was I so hyped on Beverage ???

I am a history major
I studied how Alcohol was rolled out over the last 80 years

Why ?

Normalized adoption and distribution...
And they MAKE MONEY
(and its the only thing that we have as an example)

and you know what...they make $$$$$

Thanks to Alex DeFazio and the The High Index for the spot

Everything early stage is HARD...
Next to impossible actually

I don't have a solution for early..

C@nnabis
Biotech
SaSS
AI
Retail
CPG/Beverage

All hard...

We just have 2 arms tied behind our backs on top of it all...

Grateful for the spot on From the Weeds to the Clouds
Michael Krefman + Michael Peterson

The Yellowhammer State might just GO GREEN!

Alabama’s Medical cannabis program might finally be real.

It only took four years….

>> What’s Happening?

Alabama regulators awarded dispensary licenses in a medical cannabis program that’s been legal since 2021 (yes really!).

IF this moves as planned, patients could FINALLY see actual dispensaries in 2026.

Legal on paper is becoming legal in practice…ROLL TIDE.

>> Why Does This Matter?

Because legislation without EXECUTION is theater.

Licenses without TIMELINES don’t help patients.

Delays don’t just stall access they burn capital AND credibility.

Alabama “legalized” medical cannabis years ago.

Patients got nothing….until now….we hope!


>> What Am I Watching?

Do lawsuits finally stop and licenses stick?

How fast will product actually reach shelves?

If regulators prioritize access over process?

Medical cannabis doesn’t work if it never shows up.

Let’s see if Alabama finally delivers in the Heart of Dixie!

New York has been on quite the journey since it passed adult use.

It’s gone from total rollout chaos to $2.5B in legal c@nnabis sales.

And A LOT more people are smoking it legally.

So… let’s talk about what that actually means (and what it doesn’t).


>> What Is Happening?

Empires adult-use market has now exceeded $2.5B in total sales since launch.

Licensed dispensaries doubled year-over-year to 556 statewide, with 200+ in the 5 boroughs.

Tax revenue from legal sales has now topped $360M for state and local governments.

On paper, that looks like success. Headlines love it.


>> Why Does This Matter?

New York’s market FINALLY is scaling, but I’m not throwing a parade, just yet…

Years of rollout chaos, lawsuits, enforcement whiplash, and illicit sales have given me PTSD.

It’s not a shock that revenue has arrived now that the legal doors have actually opened.

$2.5B SOUNDS huge till you think about years of demand being (and still being) served by bodegas, vans, and Telegram menus.

Being honest: gross sales ≠ healthy operators.

Margins, taxes, and compliance costs are tough and NYC ain’t even seen price compression…and capital starvation still eats most licensees alive.


>> What Am I Watching?

How many of those 500+ stores are still standing in 24 months?

Do taxes and enforcement finally get aligned enough to actually shrink the illicit market?

Who survives at retail when this STOPS being a land-grab and STARTS being the knife fight over price, rent, and cash flow.


New York didn’t prove cannabis “works.”

Cannabis demand was never the question.

The real test is whether this market can graduate from revenue headlines to durable, profitable businesses.

I make marketing your brand as simple as possible with done for you services, so you can focus on what matters most: building your business.

Lisa Williams

Find your voice, tell your story, and create inspiring content that gets your target audience to convert.

I didn’t set out to find Hello Again—Hello Again found me.
What I was looking for were answers.

Menopause hit, and like so many women, I found myself searching for holistic alternatives that actually worked. What I found instead was confusion, stigma, and a healthcare system that wasn't built for us. I've spent years navigating my own women's wellness journey, from debilitating period pain to the rollercoaster of menopause, and I knew one thing: women deserve better options. 

That's why I bought Hello Again, because relief shouldn't be a mystery, an afterthought, or a struggle. 

No haze. No hormones. No hassle. Just real relief when and where you need it most—delivered through the power of vaginal suppositories.  

At the intersection of FemHealth, Cannabis, and Menopause, Hello Again is reimagining women's wellness with plant-powered solutions for menopause, sleep, and period relief. Women need real solutions they can trust, and we're here to provide them, without the guesswork or stigma. 

Hello Again isn't just another wellness brand—it's a movement redefining how women take control of their health. For too long, women's wellness has been overlooked, forcing us to manage symptoms with outdated solutions or simply “push through” the discomfort. That ends now. We're creating innovative, effective, and hormone-free products that work with the body, not against it. 

Hello Again is more than a product—it's a commitment to wellness on our terms, providing the knowledge and support to make informed choices about our health because we should never have to settle for suffering in silence.  

Because every great product needs a great marketing strategy, I bring the same passion for innovation and problem-solving to cannabis marketing through The TOKE Agency. The best brands don’t just sell—they connect. And that starts with a strategy designed for long-term growth, real customer engagement, and building a brand that resonates through authentic storytelling.

If you're ready to change the game in women's wellness, my inbox is open.

Founder

Make Your Mark
Build a Brand That Turns Your Consumers into Regulars, for Good.
In the ever-evolving cannabis world, TOKE is here to support and guide you through the digital marketing scene. With industry insight and compliance-savvy strategies, we’re your partner in success every step of the way. Let’s funk it up!

Say goodbye to the struggle of finding the perfect approach, as we tailor simplified solutions that effortlessly hit the high notes with your target audience.

— Brand Story & Messaging
— Digital Marketing Strategy
— Content Strategy
— Long-Form Content Creation
— Text & Email Communications
— Social Media Management

I gave up alcohol six years ago. 

It was a conscious choice.

Not because I hit rock bottom or had a dramatic story to tell. 

I was tired of missing my morning workouts, feeling groggy all day, and pretending alcohol wasn’t affecting me.

I was married to an alcoholic for 20 years. I lived inside the damage it can do to health, relationships, finances, and safety. That experience shaped my perspective. But it didn’t stop me from social drinking. I had to make that choice for myself.

What I didn’t expect was how easy it felt once I cut it out completely.

Here’s what I understand now that I didn’t then.

Alcohol messes with your stress hormones. It disrupts how your body processes estrogen. And when you’re already in midlife, navigating shifting hormones, adding alcohol into the mix is like trying to steady a boat while someone keeps rocking it from the other side.

The data is also clearer now. Even one drink a day increases breast cancer risk. 

That’s not me being alarmist. That’s research.

We don’t need fear or cheerleading. We need truth and transparency so we can make our own informed decisions.

Going alcohol-free has been one of the most important choices I’ve made for my health. Not because I had to. 

Because I could.

If you’re doing Dry January, try tracking sleep quality, morning clarity, and 3 AM wakeups. 

Let your body tell you what it already knows.

What shifted for you when you changed your relationship with alcohol?

---

Enjoy this? ♻️ Repost to your network and follow Lisa Williams for more.

Want weekly insights on hormones, sleep, and building a foundation that actually works? Join my newsletter: link in comments.

Innovating Plant-Based Women’s Wellness Solutions @ Hello Again | Certified Menopause Coach | Driving Loyalty & Retention for Dispensaries with AIQ @ The TOKE Agency

What if the most radical thing you could do this January is nothing at all?

Here’s how the cycle works.

From October through December, the marketing machine tells you to indulge. Eat more. Drink more. Buy more. Celebrate harder. You deserve it.

Then, in January, those same industries pivot. Now they want to sell you the fix. 

[ ] The detox. 
[ ] The diet. 
[ ] The gym membership. 
[ ] The supplement stack. 
[ ] The reset.

You didn’t fail. You were set up.

And here’s what nobody talks about: nature doesn’t do New Year’s resolutions.

January isn’t about pushing harder. Look outside. The trees are bare. The ground is resting. Animals conserve energy. The earth is in a season of stillness before the next cycle of growth.

But we’ve been taught to sprint into the new year as we owe it something.

I used to live that way. Three Christmas trees, dinner for thirty. Every dish from scratch. I told myself that doing more meant I was doing it right. 

What I was really doing was running from how I actually felt.

When my life cracked open, I finally asked a different question. What if I did less on purpose?

That shift changed everything. Not just my holidays. 

My mornings. 
My health. 
My hormones. 
My ability to actually hear what my body was asking for.

This January, I’m not making resolutions. I’m protecting my rest. I’m stacking what works instead of chasing what’s trending.

If you’re feeling pressure to fix yourself this month, maybe the real experiment is doing nothing dramatic at all. Just noticing, listening, and letting January be what it actually is.

A season of stillness before the growth.

What would change if you gave yourself permission to rest this month instead of race?

---

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Want weekly insights on hormones, sleep, and building a foundation that actually works? Join my newsletter - link in comments.

I tried everything. 

Nothing was working.

I was listening to a podcast a while back where Kevin O’Leary said people like Elon Musk and Steve Jobs have this ability to focus solely on the signal and tune out all the noise.

And I remember thinking, that’s exactly what I couldn’t do.

The noise was everywhere. One expert said women should cold plunge. The next one said absolutely not. Add creatine. Eat 140 grams of protein. 

I was putting protein powder in my matcha every morning and honestly, I was gagging trying to get it down. 

I carried around those little pill organizers packed with 30 supplements a day. I spent thousands on functional medicine appointments that left me with more rules and zero results.

Six months in, I hadn’t lost a pound, still waking up at 3 AM, and the brain fog hadn’t lifted. 

I felt like I was doing everything right while my body just ignored me.

So I stopped listening to everyone else and started paying attention to me.

Morning walks at sunrise with my dog. Learning how to move in and out of ketosis. Supporting my ECS system.

The noise wants you to believe the answer is more. 

But what if you need to stop long enough to hear what's already there?

What’s one piece of wellness advice you finally decided to ignore?

---

Enjoy this? ♻️ Repost to your network and follow Lisa Williams for more. Get the whole story on my YouTube channel: https://lnkd.in/ggU9tcb6

Red light therapy is free.

It happens every morning at sunrise. 

Red light is not expensive panels at wellness centers. The sun delivers it for free, every single day, in those first 10 to 15 minutes after it rises.

That pink and orange glow at dawn? That’s red and near-infrared light. It penetrates your skin, reaches your cells, and energizes your mitochondria. The tiny powerhouses in every cell that produce your energy.

Here’s what started shifting when I committed to never missing a sunrise:

Better sleep. Morning red light triggers a countdown that signals your body to produce melatonin later that night.

More energy. Red light supports mitochondrial function, which means your cells actually make energy more efficiently.

Clearer skin. Infrared light increases circulation and supports collagen production.

Steadier mood. Morning light exposure helps regulate neurotransmitters that affect how you feel throughout the day.

I bundle up now. Heated gloves, puffy coat, beanie, the whole thing with Kula, and I walk three miles before the world gets loud. 

Get outside within 30 minutes of sunrise. Even 10 minutes counts. Skip the sunglasses. Track how you sleep and how you feel when you wake up. 

It costs nothing. It takes minutes. And it changes everything.

Who’s joining me tomorrow?

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The Battle

Seth Yakatan

Lisa Williams

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The Battle

Seth Yakatan

Lisa Williams

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seth Yakatan's LinkedIn Performance

Performance ScoreLisa Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSeth Yakatan's LinkedIn Performance