Enabling AI-powered cold (email) outbound strategies to generate revenue for B2B SaaS Companies

Cold outbound isn’t dead. It's just that most people are doing it wrong.

Why most outbound fails: Surface-level personalisation hits mental spam filters which is why reply rates sit at 1–3%. The missing ingredient is relevance, not volume.

🧠 Who I help: SDRs at fast-growing B2B SaaS companies book 3x more meetings through well-researched, hyper-relevant & personalised cold outbound sequences
🧠 What I do: Help you write a prospect-specific cold outbound sequence that cuts through the noise.
🧠 How I do it: By combining deep cold outreach expertise with AI-driven prospect research, delivered inside a simple & scalable workflow.

✅ I’ve spent a decade studying what works in outbound and what gets ignored. Now I’m building the platform I wish every SDR had.

1/ It helps sales reps. write prospect-specific, tailored cold outbound sequences in seconds. No more template or ​{spintax}

2/ Empower B2B sales reps. turn bland outreach into replies and booked calls, at scale.

SDRs are burning time on a low-performing cold outbound sequence. I built Coolie to fix that with 10x faster prospect research, relevance, personalisation and real replies.

No more templates. No more guesswork. Just cold outreach that works

Want better outbound?

Grab my free Cold Email Breakdown Framework - https://trycoolie.ai/cold-email-guide 
...or DM me to roast your current sequence

Shabbir Bhanpurawala

Just a "typical" normal day in outbound sales 🫠 

#sales #sdr #coldemail #prospecting

Shabbir Mohsin 🧠

Enabling SDRs to write well-researched, hyper-relevant & personalised cold outbound sequences | Booking 3-5 meetings daily | Making outbound cool again

RIP Cold email automation

This AI booked 7 meetings in 24 hours on AUTOPILOT. 

Most cold email outreach feels robotic because it is "robotic." 

Generic messages that SPAM the TAM. 
Zero personalisation. Zero context. Zero results. 

This AI does the exact opposite. 

Here's how it works: 

- Personalises every single message based on deep 3rd-level relevant signals
(prospect's LinkedIn profile, company's recent news, compliance changes in their industry, feature launch, etc.)

- Creates a persona for each prospect and addresses their actual problems by answering 'why your solution is the best fit for them.'

- Crafts hyper-relevant & well-researched full outbound sequences on autopilot (no templates)

The best part? 

Setup now takes less than 5 minutes thanks to the new AI assistant. 

No prompt engineering needed. No technical knowledge. No trial and error. 

Just tell the AI what you want in plain English. 
It handles all the technical stuff for you. 

It covers:

→ Relevant signals and stack them as per your company's website
→ Adapts to your tone, writing style and personality
→ How to train it on your offering (works for any industry) 

Want the AI?

1. Connect with me 
2. Comment "AI"

Let's fill your calendars with meetings and grow your pipeline.

SER Group

Mid market and Enterprise 

Currently covering UK and Nordics

Founding member of a new outbound team here in the UK

Business Development Representative

Moss | All-in-one spend management

• Contributing to the development of a corporate card provider to assist in the control process, including department spending, subscriptions and expenses as well as month-end tasks like digitalized receipt management and invoicing.
• Recognised as one of the founding members of the UK Sales Commercial Team in September 2022.
• Reaching out to POCs, including CFO, CEO, Finance Managers, Finance Directors and Financial Controllers.
• Creating new business opportunities in cooperation with the CFO and Finance Directors from companies such as Pizza Pilgrims, The Connaught Hotel, what3words and Playground Games.
• Handling phone and cold calling by making 100 dials per day and talking to at least  5-6 Points of Contact (POC) 
• Producing 100% outbound and 70% of new opportunities from cold calling, 20% from social selling and LinkedIn and 10% through email marketing, resulting in approving 4 new customers in Q1 2023.
• Managed 20 opportunities and which were created in Q4 2022, and 32 opportunities in Q1 2023 with an average spending of £25,000 per month.
• Contributing to business growth by integrating “Social Selling” to boost brand awareness.
• Writing 2 LinkedIn posts per week with an average of 15,000 impressions per month.
• Using numerous sales tools such as Salesforce, Hubspot, Zendesk, Cognism, Lusha, ZoomInfo Sales Navigator, Vidyard, Calendly, Pipedriven, Zoom/Google Meets and Groove and Outreach.
Working primarily with accounts with a number of employees ranging from 30 to 600.

Sales Development Representative

Accenture

Prisma Cloud team, EMEA region

Prisma Cloud offers the most comprehensive suite of cloud-native security solutions in the industry, helping to reduce the complexity of points solutions, provide greater visibility, and reduce risks in the rapidly expanding remote, cloud, and SaaS environments.

•	Creating and developing an inside sales campaign for 7 regions, including Eastern Europe, UK&I, Middle East, Africa, Benelux, Baltics and Scandinavia, resulting in managing 70% outbound leads and 30% inbound leads.
•	Exceeding KPIs by 140% on average by converting 65% of booked meetings into new business opportunities and adding 70 new outbound accounts and leads to the system on a monthly basis. 
•	Cooperating in the Prisma Cloud team alongside the Cloud Specialist to define new business strategies.
•	Correctly qualifying the BANT budget, authority, need and timeline.
•	Specialising in Artificial Intelligence, Virtual Reality, software, resource planning and cloud-based solutions.
•	Reporting daily into the CRM system; using Salesforce.
•      Identifying business opportunities for Prisma Cloud with existing Palo Alto Networks customers with more than 1,000 employees in their organisations.

Business Development Representative for Palo Alto Networks

As Sales Development Representative at Accenture, I am part of campaigns for clients such as Microsoft, Amazon, Spotify, Cisco, Palo Alto Networks, Google, and Amex. 

What we do we help those companies generate new business, look after existing accounts, create opportunities and close deals. We work on different stages of the sales cycle. 

Key Responsibilities:

• Engaging with customers in a consultative approach
• Endless curiosity in digital product markets
• Understanding that closing B2B deals start with accurately qualifying the BANT Budget, Authority, • Need, Timeline
• Wisdom to respect the importance of every phone call
• Competence in learning and discussing Artificial Intelligence, Virtual Reality, Internet of Things, • • • Software as a Service, Enterprise Resource Planning and Cloud-based solutions
• Big picture thinking fueling perseverance through follow up calls, leaving voice mails, coordinating appointments, presenting metrics
• Integrity of intel reported daily into CRM and of email correspondence sent on behalf of our clients.
Coordinating successful go to market services for business owners, client stakeholders

Houzen

Houzen is a UK based prop-tech startup.

As a Partnerships Manager at Houzen, I was in charge of building
and promoting long-lasting relationships by partnering and understanding customer needs and demands:

• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails and client visits
• Managing B2B/B2C sales processes 
• Managing a healthy sales pipeline
• Identifying and acquiring new B2B leads through market research
• Arranging and attending feedback and review meetings with clients
• Proactive outbound calling to present business proposition as well as dealing with incoming calls and queries 
• Ad-hoc support with marketing and product team as and when appropriate
• Tracking & recording client activity and producing monthly performance reports for the Founder in line with KPIs
• Negotiate and finalise deals in accordance with the company’s contract guidelines and policies
• Provide information to assist Marketing and BD in creating case studies
• Contribute to continual improvement of the system, eg analysis, visualisations and usability, from customer feedback and personal experience
• Applying principles of Six Sigma on business development 
• Carrying out weekly and daily reports
• Data analysis
• Account Management 
• Kept the Houzen Platform up to date with standardizing and updating information using Django Ticketing System
• Standardized and analyzed the company’s data dating back to its inception to build Sales Dashboards and for CRM data entry purpose
• Working with recognised companies in the real estate industry such as JLL, Savills, CBRE, Greystar, Grainger, Touchstone

Partnerships Manager

• Seizing opportunities to capitalise on supply and demand through sourcing leads from London Estate Agents. 
• Facilitating seamless and timely transactions in order to unlock liquidity for the business. Proactively addressing any objections or issues as required.
• Key contact and liaison for London businesses; completing requirement gathering and subsequently selling available portfolio to increase volume.
• Continuously monitoring supply and unserviced demand. Engaging with business stakeholders to devise campaigns and initiatives to improve performance.
• Using the Houzen Terminal to administer prospects and leads. Ensuring all entries follow format and content requirements to support database accuracy.
• Responsible for establishing contact with Developers to generate supply. Completing research across various mediums to build lead list.
• Engaging with a number of management companies; in doing so understanding current and future market and industry opportunities.
• Working closely with the Commercial Director to comprehend and support all campaigns and initiatives to improve supply.
• Drawing on negotiation skills to leverage rates, terms and fees favourably for all properties and developments being pursued.

Harrods

Key Achievements:

- Passed the Harrods ‘Store Approval’. Subsequently recognised as an employee exhibiting the skills and disposition necessary to adhere to strict brand and service standards.
- Acknowledged despite only starting early 2018 as an advocate for the luxury service / retail sector. 

Key Responsibilities:
•	Performing as part of a team to ensure guests of a reputable restaurant located in Harrods receive a seamless and welcoming service.
•	Drawing on rapport building skills to drive sales. Recommending menu items and handling any enquiries with professionalism.
•	Ensuring the timely and accurate replenishment of stock. Moreover, completing regular stock takes and meeting wastage targets.
•	Completing a range of administration tasks including stock and transaction reports. Providing summaries to management with insight.
•	Ensuring all efforts and tasks adhere to health and safety and food safety guidelines. Sharing best practice with peers to support compliance of the restaurant.
•	Providing support over various shifts, without hesitation during peak periods and staff shortage. In doing so, ensuring a continuous service for customers.
•	Partaking in regular meetings with management and peers to discuss and explore initiatives capable of improving the guest experience and revenue.

Bar Waiter

Greene King

Key Achievements:
-Awarded ‘Employee of the Month’ numerous times by virtue of being recognised by management for excellent customer service skills.

-Acknowledged throughout tenure for being in first place for top sellers. A testament to sales and service expertise.

-Mentioned on Trip Advisor by customers for providing a seamless and welcoming service. Supporting the brand and public house in the process.

Key Responsibilities:
•Ensure that customers are offered an exemplary service. Working at all times to ensure sales and service targets are met.
•Utilising the opportunity of any interaction with a customer to up and cross sell with additional menu items. Supporting additional revenue in the process.
•Resolve customer complaints in a timely and professional manner and providing any feedback to management on food or service quality.
•Constantly reviewing stock levels to ensure the full menu can continue to be offered. Replenishing and rotating as required.
•Proactively ensuring all activities take place within health and safety and food handling guidelines.
•Processing orders and cash and card transactions; completing regular reconciliations to identify and resolve any discrepancies.

Bartender

Sales Development Representative | SaaS Sales | SMB | Mid Market | Enterprise | Fitness Enthusiast | Content Creator | Tech Obsessed | Dedicated to creating a better world, one step at a time |

💁🏻‍♂️ Passionate about sales, technology, and connecting with people

☀️I always try to stay positive, taking challenges as opportunities to grow and learn. 

👨🏻‍💻 I do like content creation

😎 I love working out, reading books, learning new things and playing and watching football.

☎️ I like cold calling

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Shabbir Bhanpurawala

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