Enabling AI-powered cold (email) outbound strategies to generate revenue for B2B SaaS Companies

Cold outbound isn’t dead. It's just that most people are doing it wrong.

Why most outbound fails: Surface-level personalisation hits mental spam filters which is why reply rates sit at 1–3%. The missing ingredient is relevance, not volume.

🧠 Who I help: SDRs at fast-growing B2B SaaS companies book 3x more meetings through well-researched, hyper-relevant & personalised cold outbound sequences
🧠 What I do: Help you write a prospect-specific cold outbound sequence that cuts through the noise.
🧠 How I do it: By combining deep cold outreach expertise with AI-driven prospect research, delivered inside a simple & scalable workflow.

✅ I’ve spent a decade studying what works in outbound and what gets ignored. Now I’m building the platform I wish every SDR had.

1/ It helps sales reps. write prospect-specific, tailored cold outbound sequences in seconds. No more template or ​{spintax}

2/ Empower B2B sales reps. turn bland outreach into replies and booked calls, at scale.

SDRs are burning time on a low-performing cold outbound sequence. I built Coolie to fix that with 10x faster prospect research, relevance, personalisation and real replies.

No more templates. No more guesswork. Just cold outreach that works

Want better outbound?

Grab my free Cold Email Breakdown Framework - https://trycoolie.ai/cold-email-guide 
...or DM me to roast your current sequence

Shabbir Bhanpurawala

Just a "typical" normal day in outbound sales 🫠 

#sales #sdr #coldemail #prospecting

Shabbir Mohsin 🧠

Enabling SDRs to write well-researched, hyper-relevant & personalised cold outbound sequences | Booking 3-5 meetings daily | Making outbound cool again

RIP Cold email automation

This AI booked 7 meetings in 24 hours on AUTOPILOT. 

Most cold email outreach feels robotic because it is "robotic." 

Generic messages that SPAM the TAM. 
Zero personalisation. Zero context. Zero results. 

This AI does the exact opposite. 

Here's how it works: 

- Personalises every single message based on deep 3rd-level relevant signals
(prospect's LinkedIn profile, company's recent news, compliance changes in their industry, feature launch, etc.)

- Creates a persona for each prospect and addresses their actual problems by answering 'why your solution is the best fit for them.'

- Crafts hyper-relevant & well-researched full outbound sequences on autopilot (no templates)

The best part? 

Setup now takes less than 5 minutes thanks to the new AI assistant. 

No prompt engineering needed. No technical knowledge. No trial and error. 

Just tell the AI what you want in plain English. 
It handles all the technical stuff for you. 

It covers:

→ Relevant signals and stack them as per your company's website
→ Adapts to your tone, writing style and personality
→ How to train it on your offering (works for any industry) 

Want the AI?

1. Connect with me 
2. Comment "AI"

Let's fill your calendars with meetings and grow your pipeline.

Matt Firestone

We did the work, you take the credit.

Helping SDR teams to turn “not interested” into “let’s chat”.

I know because I've been there.

When I’m not helping SDR teams grow or posting on LinkedIn, I’m busy chasing after my three kiddos.

Co-Founder

Helping empower and connect the sales development community of Israel.

I wrote this. Not Alex Hormozi...

Bet you read it differently when you thought he did.




(post inspired by James Wogan 🙏)

SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content | Cold call me and say “banana” to win a prize.

There are 2 types of SDRs...

SDR A

Spends their time:

>Selling.
>Admin work.
>Updating the CRM.
>Drafting Follow ups emails.
>Researching accounts manually.

SDR B

Spends their time:

>Selling.

SDR managers, If your SDRs spend less than 50% of their time selling, you don’t have a performance problem.

You have a system problem.

We realized most of our SDR time was disappearing into:
>CRM updates
>call notes
>follow-up tracking
>next steps

So we automated it with Claap

Claap records my team's calls, updates our CRM in real time, and keeps track of follow ups and next steps.

Now I spend more time coaching and my reps spend more time selling.

The goal isn't more SDRs.

It's more selling time per SDR.

#ClaapPartner

SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content

I had a dumb post go viral yesterday and gained 100+ new followers.

This post is for you guys. If you already follow me, please skip.

I want to be super transparent with you.

My content is usually mediocre at best.

Honestly, it's only downhill from here folks.

If you want to unfollow me and save yourself a couple of eye rolls and maybe a half chuckle, I won't be offended.

You have been warned.

I blocked 27 people on LinkedIn yesterday.

I’ve had enough.

From now on I’m blocking anyone who posts obvious AI-generated slop.

You know the format:

Hook.

Short line.

Another short line.

Numbered list.

Contrarian takeaway.

1. Same cadence.

2. Same templates.

3. Same recycled “insights.”

We’ve optimized LinkedIn for output instead of thinking.

If your post could’ve been written by a prompt…

Don’t be surprised when people treat it like spam.

( Thanks for the inspo Christian Sancto)

This is how my day starts.

With prayer.

I remind myself every morning that the purpose of life isn't hitting quota.

That's my job, not my purpose.

Remember, you don't take your money with you when you go.



P.S . For the sake of full transparency, my day actually starts by getting the kids to school on time,

only after that (and some coffee) do I start prayers...

This is one of the best cold emails I've ever gotten.  

Brilliant messaging.

Here's the context:

They make sure your emails land in your prospect's inbox.

With all the new AI gmail filters, the fact that this email didn't land in my spam is honestly impressive.

They know I received the email and they're owning it.

It's a live example of their value prop in action.

This is clearly templated with no personalization...

but is doesn't matter because the context and pain speak to me.

This is how it's done, folks.

Great job Warmy team.

You can check em out here: https://lnkd.in/d7Kpmfpx

Some post types should be BANNED.

Calling out Louis Butterfield.

Seriously. 

Public shaming people on LinkedIn for public shaming people.

I can't believe you did this.

Disappointed.

I've invested in Bitcoin.

I've invested in NVIDIA.

I've invested in Apple.

But my greatest investment was buying a bounce house for the kids.

I will die on this hill.

Matt, why do you like your own posts?

Great question, Jonne Välilä.

I'm proud of the content I create.

So ya, I smash the like button.

It's cringe, I get it.

but I also don't care.

Happy weekend, ya'll.

SDRs should stop sending emails in 2026.

Cold email is dying fast.

Unless you're strategic about it, you're wasting your time.

If you want to succeed with email you need to:

1) Focus on social triggers. 

➡️ Stop with all that "Congrats on the funding:" garbage and see what your prospects are actually talking about in their content/articles/podcast that relate to your value prop.

2) Invest in your email infrastructure.

 ➡️ If you're not using tools dedicated to monitoring your domain health like Warmy, your 90%+ landing in spam. ( Shameless plug, check em' out here: https://lnkd.in/d7Kpmfpx )

3) Make your emails super short and to the post.

 ➡️ Aim for 50 words max.

If you're sending out cold emails the same way you did back in 2025,

you're probably wasting your time.

Brand partnership • SDR Training & Workshops | 3x YC GTM Leader | Mediocre sales content

My job on Fridays is to set up the shabbat candles.

My wife lights them.


This was my first weekend home since the war broke out,

 excited that I was able to do my job.

♥️

I respect ☠️ Belal Batrawy for sharing his antisemetic views so openly on this platform.

We need more transparency from folks spreading antisemetic troups like Jews controlling the world with money.

In the name of transparency, I have contacted several Israeli companies that your employer Hyperbound has as clients.

I'm sure you'd want monday.com and Tipalti to be aware of your views of Jews and Israel. 

Thank you.

When you realize the Slack hold music is 🔥...

taplio

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Matt Firestone

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taplio

The Battle

Shabbir Bhanpurawala

Matt Firestone

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shabbir Bhanpurawala's LinkedIn Performance

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