If the LEED Green Associate, LEED AP or WELL AP is on your list of achievements, then you are at the right place.

I help professionals achieve the credential in 2 weeks rather than months.

You will gain green building knowledge, sustainable design strategies, knowledge about human health and well-being in the built environment while having a competitive edge to enhance your career and profile.


Providing:
▪️ Simplified LEED and WELL AP trainings
▪️ All preparation material from practice exams to flashcards
▪️ Guaranteed pass from the first try

On-demand courses, cohort training and live in house training.


WHAT HAVE I ACHIEVED?

→ Trained 7000+ Architects and Engineers  become LEED and WELL AP

→ Over 50 Corporate training for top firms in the AEC industry

→ Streamlined multiple projects achieve the LEED silver, gold, and platinum certification

→ Delivering workshops and lectures to top universities and organizations in the MENA region from UAE, Dubai🇦🇪, Saudi Arabia🇸🇦, Qatar🇶🇦, Lebanon🇱🇧. As well in also in USA🇺🇸 and Canada🇨🇦.

→ Educated more than 500 university students design architectural projects more sustainably


WHOM HAVE I WORKED WITH?

I work with universities, small companies, and start-ups all the way to multi-billion dollar companies including the Dubai Municipality, Amideast, AUB, LAU, Dar, Bureau Veritas, and many more.


HOW CAN I HELP YOU? 

▪️EARN THE LEED GREEN ASSOCIATE, LEED AP & WELL AP TITLE IN THE SIMPLEST FORMAT

▪️CORPORATE MASTERCLASS & TRAINING

▪️VIRTUAL LIVE LEED GREEN ASSOCIATE TRAINING, LEED AP BD+C TRAINING AND WELL AP TRAINING SESSIONS

▪️WORKSHOPS & LECTURES 



ARCHIROOTS 

I also run archiroots, a global education platform for building professionals that offers on-demand LEED AP and WELL AP exam prep courses. On-demand instructor support, money-back guarantee, and prepare at your own pace.


If you would like to discuss any of the above in more detail please feel free to message me on LinkedIn or contact me on: 

Email: shadi@archiroots.com
Website: https://archiroots.com

Shadi AbouSamra

Alex Apparels | Alpine Group

Accomplishments:

•	Headed the Commercial Strategy and Operation function, identified, defined, quantified, and realized sustainable value through revenue enhancement and cost & margin improvement tied to the commercial aspects of the business.
•	Expertise in generating positive ROI deliverables and measurable market leadership and growth across the region.
•	Aided with data-driven decision-making that directly propelled commercial performance.
•	Steered Process Excellence and Strategic planning process in partnership with Finance and S&T to align key priorities, set commercial targets, and quantify ROI across different areas.
•	Successfully led new projects that are being proposed for resilience. 
•	Unlocked business uniqueness and provided sustainable competitive advantage using BCG matrix model, SWOT evaluation Matrix, VRIO analysis as well as Balance Score Card.

Responsibilities:
•	Providing management oversight required to deliver excellent business results and achieve profit & loss, sales target and growth.
•	Leading development of commercial strategy multi-year plans at a country level in liaison with Pricing, Marketing, Product, and Sales to align on key priorities and investments.
•	Analyzing commercial opportunities considering client segmentation and detailed performance measures across countries to help identify improvement areas within operations.
•	Proposing customer segmentation framework incorporating market structure and key value drivers to maximize value proposition, while building an understanding of segment change dynamics.
•	Exploring opportunities for adjacent revenue streams and collaborating with cross-functional teams to drive synergies.
•	Endeavored to continuously improve sales productivity, establish metrics to drive sales enablement.
•	Promoting a culture of continuous improvement, providing support and necessary tools- content and a training strategy to empower team to accomplish results.

Commercial Strategy Manager

Shandong Lawrance,China (Ajlan&Brothers Bro) 

Accomplishments:
•	Led organizational restructures that included sales and marketing strategy shift and improving the cost structure of the organization.  
•	
Responsibilities:
•	Established marketing strategies and sales plans for market penetration, market development, and product development.
•	Established SOPs for the marketing and sales teams, as well as a communications matrix, to ensure the best implementation of the company's strategic marketing and sales plans.
•	Spearheaded market research projects, analyzed customer and competitor data and provided appropriate marketing-mix strategy to ensure smooth execution of the marketing projects. 
•	Built relationships with the supply chain suppliers and business partners. 
•	Established KPIs & developed yearly regional budget according to accurate analysis as per the market dynamics.

Marketing & Sales Director 

Swiss Garment Company-Arafa Holding

Accomplishments:
•	Established budget target sales for Europe and USA regions considering the company's budgetary growth rate.
•	Aided in increasing company’s footprint, growing market share & propelling sustainable revenue gains.
•	Authorized to lead negotiation activities to deliver intake margin targets utilizing capacity and production planning to achieve the best results. 
•	Identifying new source opportunities and best sources of supply to ensure delivery of business targets.
•	Developed & analyzed  the VRIO model  and the Business Canvas model in addition to the SWOT analysis.   
•	Created P/L for each product and maintained a product scorecard.

Regional Sales Manager

Alpine Creations Ltd

* Strategically plan and manage logistics, warehouse, transportation, and customer services. Direct, optimize and coordinate full order cycle. 
 	* Develop an operations plan for business units to achieve company goals.  
 	* Ensure carrier compliance with company policies or procedures for product transit or delivery.
 	* Responsible for planning, coordinating, and monitoring logistics operations such as warehousing, inventory, transportation, and supply chain processes.
 	 * Supervise a team of warehouse staff or other logistics specialists
 	* Facilitate communication between production, sales, and distribution stages to promote a healthy and efficient supply chain. 
 	* Overseeing transportation providers ensure prompt and proper movement of shipments.

Merchandising, inbound Logistics In charge  

North West Plaza Co

Store Manager

A executive management professional with 22+ years of rich experience in commanding Sales Operations, Marketing and Business Development initiatives for high-end multinational organizations.

Proffering dynamic leadership to exceed P&L goals and targets. Championed establishing revenue-generating business development strategies and growth plans aligned to corporate strategy. Keen planning skills for driving business operations, turnaround as well as attaining top / bottom-line targets. Streamlined operations and orchestrated process improvement initiatives for sustainable growth.

Certified American CMA program as well as Green Associate from the United States Green Building Council (USGBC). Successfully managed a project which aimed LEED (Leadership in Energy and Environmental Design) gold tiers. Managing mega factory projects. Entrusted with full authority owing to extensive knowledge of green building and environmental sustainability.

Gifted with the vision, determination, and skills needed for high-level revenue-building strategies and tactics, formulating corporate key performance indicators (KPIs) design for attaining the strategic goals.

Traveled for work to 40+ countries for buying meetings and alliance discussions.

taplio

The Battle

Shadi AbouSamra

Mohammed Elsharkawy

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