Hey there ! 

I am an enthusiastic MBA graduate in Human Resources Management from Amity University, driven by a passion for unlocking human potential and enhancing organizational effectiveness.

In 2020, during the lockdown, I ventured into the world of freelancing and podcasting, which helped me sharpen my communication and content creation skills.

Throughout the pandemic, I embraced freelance opportunities, offering services in content writing, and social media management. 

Working with a variety of clients allowed me to manage diverse projects, meet deadlines efficiently, and collaborate across different industries.

I believe in blending strategic HR with impactful content creation to drive meaningful engagement and growth.

I’m now looking forward to applying my skills and experiences to contribute to dynamic organizations and vibrant communities. Let’s connect and explore opportunities to collaborate!

Feel free to contact at:- shagun4650@gmail.com

Would be happy to respond.

Shagun Sharma

Top 20% Of Google Ads Expert - I Help Businesses To Generate 2X ROAS In 30 days of Launch Through Strategic Google & Social Ads with "creative ad strategies".

You must be thinking there are millions of marketers out there, so why Mohit? Right?

Hey, I’m Mohit, and I don’t just "run ads." I build Predictable Revenue Systems. With 6 years of experience in performance marketing and a focus on MBA-level business strategy, I view your account through the lens of a P&amp;L statement, not just a dashboard. 

With specialise in the transition phase: taking brands from the "testing" stage to a scalable, profitable machine where every ₹1 spent has a clear, mathematical path to ₹4+ in revenue.

I help D2C and high-ticket B2B brands scale by focusing on the three pillars of high-performance marketing:Buying Psychology over Hacks: Algorithms change; human desire doesn't. I build creative strategies that speak to the "Why" behind the purchase.Full-Funnel Optimization: An ad is only as good as the landing page it hits. 

I optimize the entire journey to ensure your CAC (Cost Per Acquisition) stays low as we scale spend.Data-Driven Capital Allocation: My goal is to find your "Winning Variables" and aggressively shift budget into what drives the highest LTV (Lifetime Value).

Proven Outcomes (Global Experience): Having partnered with brands across 11+ countries, I’ve consistently delivered:
~ 3X – 8X ROAS: Scaling spend while maintaining profitability.
~ 45% CPA Reduction: Finding the "leaks" in lead generation funnels.
~ 57% MoM Sales Growth: Moving beyond the plateau by testing new creative angles.

PS ~  I am not a "gig" worker. I am a performance marketing agency owner where I work with select group of cleints to give them predictable results with measurable ROI . Ready to stop "guessing" your growth? 

If your brand isn't hitting at least a 3X ROAS, your system is leaking capital. 

Let’s audit the math together.📩 DM me "STRATEGY" or email me at mohitperiwal09@gmail.com for a deep-dive account review.

Mohit Periwal

Our product cost is ₹2,50,000. I don't think we can find customers through paid ads. 

This was the first reply I got during my discovery call from my client's marketing manager. 

If you don't get results in 30 days, i will work for free, I said. 

We agreed and started working on the very next day. 

Here are the strategies that were deployed:

~ Structured Campaigns
~ Funnel-Based keywords
~ Activity Focused Tracking
~ Persona-based audience targeting 
~ Precise conversion goals with values
~ Ad copies were created with context & expected future forecast.

After 30 days? 

47 Website FormsSubmissions and 14 Phone Calls Enquiry

Out of which 3 got converted and 2 are in pipeline. 

Investment: ₹42,300 + Taxes + Management Feess

Confirmed Sales Generated From Ads: ₹7,50,000. 

Expected is ₹5,00,000 more. 

Just imagine what a well-placed ad strategy and strategic marketer can do for your business. 

How's your experience with paid ads? 

Comment  yours 👇

Turning Ad Spend into Scalable Revenue Systems | ROI-Focused Performance Marketing for Brands | Specialised in High-Ticket Lead Gen & D2C Sales | Google Ads | Meta Ads

Google Ads or Meta, which one is better for my business? 

I often get this question on discovery calls. 

And, almost every founder has this thing in mind before they start their advertising journey. 

Here are some questions that every business owner needs to ask themself before they decide which platform they want to pursue: 

~ Do I have a creative strategy in place
~ Can I create multiple ad angles for the same products/services
~ How fast can I create iterations for creratives
~ How much budget do I have
~ Can I create/arrange videos for ads 
~ How much time can  I wait before I actually start making $$
~ Can I create multiple landing pages if needed?

Based on how many yeses and no's you get, you can decide which platform works best for you! 

For some, Google, while for some, it's Meta. 

Every business owner has different strengths and weaknesses. 

If you start capitalising on your resources and deploy the same on your ads, you will start generating revenue. 

If you have limited resources but wanna start both, start working with experts! 

#performancemarketing #googleads #metads #d2c #b2b

I think this is too late to share, but anyhow, I am doing : 

I wanted to start my own marketing agency in 2018

I thought that fear of judgement, fear of failure and loss of money is keeping me stuck in the jobs I did't love

In 2025 August, I realised I was stuck not because of any fear, but because I was lacking the skills an agency founder should have: 

~ Being good at communication
~ Managing my time and guiding my team to work more efficiently. 
~ Having clarity of what my true skills are and what value I can add to my client's balance sheet 

With lots of juggling and self-contemplation, I found my true calling and started my remote marketing agency (see my about section)

And, 5 months down the line : 

~ 6 Clients enrolled 
~ 2 freelancers are hired (only after doing a thorough interview and mindset check)
~ Reached a monthly figure that my existing job could've taken 2 more years.

We stop ourselves from doing the work, coz deepdown we know we still need to learn. 

Stop transferring all the blame to negative thinking or procrastination.

The "5% Club" Strategy

To achieve results that only 5% of top advertisers get, you need a strategy that only 5% of advertisers can develop, ideate and execute.

Most brands are stuck in the "95% trap.

They follow the same tutorials, use the same basic targeting & wonder why their results shows a down curve.

If you are spending ₹2 Lakh+ per month on Google and Meta Ads but feel like you’re just feeding the machine without seeing a real breakthrough, you don’t have a budget problem.

You have a strategy gap.

The top 5% don't just "run ads." They:

~ Build deep-funnel attribution that tracks beyond the click.
~ Execute creative testing frameworks that find winners before the budget is wasted.
~ Align performance marketing with the core business unit economics.
~ Reach out to the right audience at the right time.

If you want to break into the top tier of your industry, you need to stop doing what everyone else is doing.

Want to move past "industry standard" results and scale your revenue toward that 10L/month milestone? Let’s talk.

DM me "STRATEGY" and let’s make your ad to the top 5% elites. 

#PerformanceMarketing #GoogleAds #MetaAds #D2Cmarketing #LeadGeneration #b2bmarketing

Crowd On Website Vs. Quality Traffic

Which side are you on?

83% of advertisers make this mistake. 

They start trading clicks for $.

And wait for the results. 

Irony is 100% of them just burn their money. 

Here's what i did (you can do the same) to acheive your goal: 

Start Lead Gen Ads 

Use high searched and low competitive keywords

Wait for 7 days

See the results

Optimise your campaign for high-value customers

Wait again for 7 days

See  the results

Create new campaigns 

Repeat this cycle for a quater and you will be ahead of 90% of your competitors. 

This strategy works on every niche and with every scale of budget.

#performancemarketing #d2c #b2b #SaaSFounders #SaaSGrowth #Bootstrapping

Spending ₹2,00,000+ on ads but still chasing "quality" leads?

The budget isn't your problem. Your bidding strategy is.

Before August 2025, I was stuck in the "95% trap":

~ High traffic, zero intent.
~ Leads that never closed.
~ CPL climbing every single month.
~ Spending big just to stay invisible to the right people.

Then, one implementation changed the math: Value-Based Bidding (VBB).

VBB stops treating every lead as equal. It assigns a specific financial value to your ideal customer.

Instead of asking Google for "more leads," you’re telling Google: "Find me the leads that drive my profit."

The Results in 30 Days: 
✅ 7% Lower Total Budget. 
✅ 18% Reduced Cost Per Lead. 
✅ 100% focus on high-intent revenue.

Why VBB is non-negotiable for 6-figure spenders:

Profitability > Volume: Optimize for the bottom line, not the dashboard.
Quality over Quantity: Fewer leads, but they actually convert.
Predictive Power: Let AI hunt for your next high-value client.

If you’re spending ₹2 Lakh+ and your results are inconsistent, you’re likely still bidding on "activity."

It’s time to bid on Value.

💬 Founders: Is your current ad strategy optimized for volume or for profit? Let's discuss in the comments.

#PerformanceMarketing #GoogleAds #ROI #FounderMindset #Scaling

Should I start a barter system now to get more reach on Linkedin? 

Let me know Guys !!

I'll come tommorow with some insights on how you can make your ads perform better. 

Okay Bie ! Good Night !

taplio

The Battle

Shagun Sharma

Mohit Periwal

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taplio

The Battle

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Mohit Periwal

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohit Periwal's LinkedIn Performance

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