BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

Spectrum Wealth Partners Pty Ltd

Spectrum Wealth will spend the time getting to know you, your goals and your circumstances. We arm ourselves with the knowledge we need to help you reach your objectives, in the right way, leading to strong, sustainable results.

When planning for your future or the future of your loved ones like your family, having the best possible option is crucial and choosing the best of the best is a must. That’s why it’s important that you speak to the right people who can help you get it. With our extensive experience, up-to-date knowledge on trends, opportunities and issues and add to it our expertise on the matter, we are confident in developing a well built financial plan to make sure that you get the finest choice for you and your family.

I'm the Founding Director of Spectrum Wealth and have worked at the intersection of finance, wealth, strategy, and transformation advising savvy professionals, business leaders and entrepreneurs looking to grow their financial investment, intelligence and impact to make the right decisions for their life. I lead a high-performing team focused on discovering, designing, developing, driving, and delivering the financial advice, strategy and implementation that mitigates risk, seizes opportunities, and grows wealth. 

⫸ Areas of Expertise Include
✔️ Financial Goal Setting 
✔️ Investment Strategy 
✔️ Retirement Planning 
✔️ Cash Flow Assessment & Budgeting Services
✔️ Asset Consulting
✔️ Tax Planning & SMSF management
✔️ Wholesale Investment

We cover the entire spectrum of your financial, investment, and wealth needs under one trusted name in the financial advice industry.

Testimonial:
"Impressed by the quick and responsive support on my SMSF and overall financial advisory services. Ashley is personable and supportive which makes you feel secure when making big life decisions." - Marie Omark (SMSF client)

🏆 2024 & 2023 Finalist Holistic Adviser of the Year - IFA Excellence Awards

📞 7208 7822
📧 ashley@spectrumwp.com.au

CEO | Principal Adviser | Mortgage Broker

My role is to ensure my clients can meet their financial goals by educating them to manage and build their wealth. I provide my clients with holistic financial advice with a focus on providing them with certainty and control over their financial future. My advice includes wealth creation strategies and asset allocation, retirement planning, tax minimization and debt management.

Financial planner

Commonwealth Bank

At Commonwealth Financial Planning my role was to provide financial planning advice to a broad range of clients with varying needs. My advice spanned simple wealth creation strategies to complex insurance structuring such as buy/sell agreements.

Financial Adviser

Principal Financial Advisor | Financial Impact Strategist | Media Commentator | Financial Inclusion Advocate | Founder Spectrum Wealth Partners | Co-Founder Accura Financial Group | Coach & Mentor | Speaker & Facilitator

What if… everyone made the right financial decisions for life?
 
Together we’ll discover your financial impact​ goals,​ design your ​financial investment strategy, grow your financial intelligence, and deliver your ​financial impact to set you up for life. And every time you reach your impact goal, we gift a financial literacy program for a young woman, empowering her to transform her life, for good.

For 25 years, I’ve worked at the intersection of finance, wealth, strategy, and transformation advising savvy professionals, business leaders and entrepreneurs looking to grow their financial investment, intelligence and impact to make the right decisions for life. 
 
Core to my success is a keen interest, deep understanding and respect for your unique financial drives, disciplines, and desires. I advise you to make smart decisions and manage risk to realise your ultimate financial impact. From guiding you with information, insights, and intelligence to leveraging projections, instruments, and cutting-edge real-time reporting to maximise opportunities, accelerate wealth and protect your legacy.
 
As a Founding Director of Spectrum Wealth, I lead a high-performing team focused on discovering, designing, developing, driving, and delivering the financial advice, strategy and implementation that mitigates risk, seizes opportunities, and grow wealth. 

We cover the entire spectrum of your financial, investment, and wealth needs under one trusted name in the financial advice industry

⫸ Areas of Expertise Include
✔️ Financial Goal Setting 
✔️ Investment Strategy 
✔️ Retirement Planning 
✔️ Cash Flow Assessment & Budgeting Services
✔️ Asset Consulting
✔️ Tax Planning & SMSF management
✔️ Wholesale Investment
 
⫸ Your Impact 
Realising my own impact, I’ve developed the 8I’s for Financial Impact. It’s been a game changer in sharing the path from Financial Inertia to Financial Impact with clients, audiences, and the industry. What matters most for me is removing roadblocks and blind spots for clients regarding growing wealth and investing in shifting societal norms to increase financial inclusion for women.
 
⫸ Our Impact Together 
When we understand the barriers to financial inclusion for women, together we can change the narrative and take action to change the reality for women in our communities, country and across the globe to participate in earning, managing, and growing their own financial literacy, security and inclusion.

🏆 2024 & 2023 Finalist Holistic Adviser of the Year - IFA Excellence Awards

📞 7208 7822
📧 ashley@spectrumwp.com.au
📍 Sydney, Australia

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Shahab Shirmohammadi

Ashley Tilston

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