BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

Life Puzzle Pty Ltd

As co-founder of Life Puzzle my role includes managing the business as well as overseeing my team and ensuring that we are meeting and exceeding our goals.
Our mission at LifePuzzle is to help business owners and managers become vibrant, successful, and fulfilled in every aspect of their life as they meet and exceed their revenue and sales targets. 
Why does this matter? 
I’m acutely conscious of the stress, self-esteem, relationship, and health costs that outwardly successful people experience because I’ve been through it myself. When I finally discovered the tools that lead me from suicide to fulfilment I set out on the path to become and NLP Master Trainer and Motivational Speaker. Along the way, I realised that some of the business and sales strategies that I had implemented were completely unknown to my clients and decided that the holistic personal & business skill suite that I offered was the best way to eliminate many mental health issues that have business uncertainty and lack of confidence at their root.
In addition to speaking on stages both in Australia and Internationally, I provide 
•	In-house NLP coaching to teams who want to use NLP in a specific business context;
•	In-house Corporate Sales Training (2-day and multi-session)
•	13-week Profitable Business Accelerator Group Programs & Ongoing Coaching
•	1:1 Sales Growth Accelerator Programs
•	Sell from Stage Speaker Training for groups
•	NLP Certification Trainings (approved by the American and Australian Boards of Neuro Linguistic Programming (NLP), the respective Hypnosis Boards and the Time Line Therapy(R) Association.

Author | International Speaker | Sales Trainer | Business Accelerator | Master Trainer in NLP

Working in Coaching and Consulting for many years, we discovered a need in the Market Place where most CEOs, GMs and Business Leaders had clearly mapped out visions associated with Revenue and Profit growth strategies for their Businesses yet when it came to translating that Vision into everyday activities for their Business Development and Sales Teams they would experience:

> Lumpy or Inconsistent Performance from their Sales Teams
> Lack of Time or Resources to Invest in keeping their team Motivated/Accountable
> They promoted their 'Star Sales Person' to a Management Role and Lost Business while the Sales Person attempted to to train/motivate others without success
> Their Team had inconsistent messages/misrepresentation of the product/service offering
> Lack of clear Performance Indicators to identify learning/development gaps for the individual

Through the Sales Growth Accelerator Program we have been able to provide tried and tested solutions to these Business Leaders by assisting them in  Building Bullet Proof Teams who deliver the message of their company consistently, Providing them with:

> A strategy to recruit and train Sales People that have high integrity to their performance and get results
> A highly qualified coach that will address mindset performance barriers as well as strategy barriers - keeping the individuals accountable
> An ongoing learning and development opportunity to grow the strategic sales process reducing the recruitment of clients who buy on price only.

We believe that business is 80% Psychology and 20% Strategy and in the process of developing strategies in business many people either overlook or simply don't have time or methods to deal with the underlying challenges of why their Sales Teams are not producing consistent results.

Sales Manager & Coach - Sales Growth Accelerator Program

Chandell.com.au

I am a dynamic engaging international speaker and pride myself on being easy to work with both in the lead up to events and during them.
Like any professional, I ask many questions when the booking is confirmed to ensure that I address the needs of your audience and fully engage their attention. From a single keynote presentation to multi-day in-depth trainings, my intention is to hold the attention and interest of my audience and to ensure that they receive the greatest possible benefit. Event promoters confirm that my presentations are extremely valuable and that working with me is a pleasure.
My extensive personal sales experience both as a sales representative and as a manager and trainer of corporate sales teams qualifies me to speak to both the day-to-challenges of sales teams, and the more subtle sales messages required by executives and other professionals. 

My primary speeches are built around:
> Building high-performing teams,
> Improving communication, and
> Accelerating sales.

Some of my most popular topics include:
> From Frustration to Flow: Finding Integrity in Sales
> 3 Keys to Becoming an Empowered Leader
> Stepping into Strategic: Overcoming the Impostor Syndrome So You Can Play a Bigger Game
> Master the Mindset of a Confident Closer 
> The Fast Track to Excellence: How to Reduce the Time it Takes to Move from Novice to Master in Any Area of Life
> Getting to Yes: Practical Techniques to Confidently Engage and Influence Stakeholders
> Creating Your Future: Harnessing the Full Power of Your Mind
> Critical Thinking: Developing the Mindset that Helps You Prosper in Uncertain Economic Times
> Confident Closing: Sales Secrets that Grew a Business by 400% in Six Months and How They Can Work for You!
> Sales Growth Accelerator: Skyrocketing Your Sales
> Neuro-Linguistic Programming (NLP)

For more details visit https://chandell.com.au

Motivational Speaker

Confident Conversion - 90 Days to More Cash, More Clients & More Impact

Are You Ready to Crush Your Cashflow and Sales Problems For Good?
Let me ask you some more specific questions:

Are You Generating the Income You Need?
Can You Afford the Lifestyle You Want?
Do You Have a List of Clients Waiting to Work with You?
Are You Making the IMPACT you Desire?
… Or Do You Feel that You’re STUCK Playing on a Small Stage, FRUSTRATED by Lack of Opportunity, and UNDER-APPRECIATED by the People You Want to Serve and Impress Most?

Here’s the good news… you’re not alone! 
AND… you can solve your problems once and for all
IF… you are ready to…

> face your problems courageously, 
> take strategic action consistently, and
> step outside your comfort zone and change your behaviour
I know this, because I’ve worked with hundreds of business owners just like you and seen them utterly TRANSFORM their businesses, lives, and bank accounts and create a life that is truly satisfying!

THE PROBLEM IS… most business owners don’t put all the pieces of the puzzle together, so they keep working on the things they love most (or the things they hate most) instead of sorting out the things that will really make a difference and so they continue:-
> Scrambling to find new Customers
> Offering discounts
> Cutting prices & profit-margins
> Working insanely long hours
> Living from payment to payment and juggling expenses
SADLY…
if this is your reality…
then your mental and physical health are being compromised…
as well as your relationships…
your financial security…
and, most importantly, your ability to serve and make a difference in the world.

The 13-week Profitable Business Accelerator Program
is designed to…

> Identify the structural blocks that are sapping your profitability;
> Position your service authoritatively
> Remove price and buying resistance;
> Deliver maximum value for your customers and increase your margins;
> Provide the tools you need to tune each of the 5 key business areas; and
> Solve your cashflow problems once and for all.

Trainer | Coach

The Tad James Co NLP

As part of my Professional Development and 5 Year Certification with The Tad James Company's Master Trainer Program I wanted to support and encourage others who were coming through the Advanced Program for NLP Trainers.  
As Master Trainer Program Coach I provided Coaching and Support to Business Owners at all levels of the Program by providing the following;

> General Coaching and Support 
> Key Marketing Strategies 
> Pitch and Sales Development
> Mentoring Business Advice 
> NLP, Time Line Therapy(R), Hypnosis, Coaching Content Advice
> Content/Module Development Strategies 

Through sharing methodologies with delegates in monthly coaching sessions, many business owners have reported a measured improvement in Business Development, Lead Generation and Improved Results with their Students and Coaching Clients.

I was also heavily involved in presenting to trainings throughout Australia and in the United States.

Master Trainer Program Coach 

NLP Master Trainer | Sales & Mindset. You already know that sales and communication skills are the X-factor -> outstanding results. We help you close more sales, shorten the sales cycle, and attract ideal clients.

Hi, I’m Chandell, 
I have two questions for you… 
•	What would your business look like if you never had to worry about sales and cashflow again?
•	How would things change if you had a multi-generation workforce who loved working at your organisation, looked forward to learning new skills and earning more responsibility, and you were known as a ‘talent-magnet’?

Our In-House Sales Training programs help sales teams develop the communication skills and confidence that build trust and turn prospects into clients without discounting or price-cutting.
Our Multi-Tier Leadership & Influence Program© helps organisations become truly future-facing, resilient, positive environments that attract the best talent and offer a pathway to personal and professional growth that keeps people engaged. 
Clients have said that we “resolved the subtle tensions between different generations by enhancing communication, understanding, and appreciation and it was like putting rocket-fuel in their relationships and productivity.” 
These solutions are transforming businesses from “good… for now” to “confident and excited about both the present and the future.”

I am a
•	Leadership and Sales Trainer
•	International Speaker
•	Author of the bestselling book “Confident Closing” 
•	Master Trainer of Neuro-Linguistic Programming (NLP) who embeds those vital communication skills in all of my coaching and training programs and 
•	Creator of the Ultimate Multi-Tier Leadership & Influence Program© For Future-Facing Organisations! as well as other proven programs for growing sales and turning average businesses into high performing growth machines.

I believe that every business owner has the power to create a thriving business with a wonderful team in today’s economy. Today, those teams typically include multiple generations of workers with differing priorities and values in the same workplace. Executives know that every generation has a major contribution to make, but they don’t know how to harness those strengths effectively and create a workplace where everyone can thrive and contribute. 
Imagine what would change in your business if everyone from Boomers and Millennials to Gen-X, Y, & Zers felt heard, appreciated, and confident to contribute. I can tell you that this dramatically enhances innovation, productivity, and personal satisfaction across the team.

If you manage a business with 50-300 employees and would like to supercharge your team’s performance, click here https://3sales.me/powercall to book an appointment, or send me a message.

Chandell Labbozzetta

Have you ever worked with a manager who seemed to hold the whole team together, even when things were falling apart?
They didn’t just manage tasks; they read the room, calmed the chaos, and brought everyone back to focus.

That’s leadership in motion and it’s becoming one of the rarest skills in the modern workplace.

The truth is, most people are promoted because they’re good at what they do, not because they know how to lead others. Then we wonder why communication breaks down, morale slips, and teams lose momentum.

Today’s world of work demands more than technical expertise. It needs leaders who can navigate uncertainty, communicate with empathy, and make confident decisions when the path isn’t clear. It’s not about authority anymore. It’s about influence, trust, and human connection.

The latest research shows a clear link between emotionally intelligent leadership and higher engagement, productivity, and retention. Yet many organisations still rely on outdated training models that focus on theory over practice and wonder why little changes.

Our newest article explores what effective leadership training looks like in 2025, how most programs fall short, and what future-ready leaders really need to succeed.

If you could redesign leadership training from scratch, what would you make sure every leader learned first?
#LeadershipDevelopment #EmotionalIntelligence #FutureOfWork

NLP Training in Leadership Communication & Sales | Author | Growth Accelerator for Future-Facing Organisations, Teams, and Individuals - Enhance Your ‘Soft’ Skills and Grow Next Generation of Leaders In-House

View newsletter: Sales: The #1 Life Skill

The business landscape is evolving faster than ever, widening the gap between traditional management and modern leadership. In today’s world of uncert

Open article: What Today’s Teams Really Need: Leadership Training Built for a Changing World by Chandell Labbozzetta • 6 min read

What Today’s Teams Really Need: Leadership Training Built for a Changing World

Less work for a better title...think again.
The leadership void does not always appear because no one is there. Sometimes it happens because leaders stop deciding.

In uncertain times, hesitation feels safe. But in business, delay is costly. A Harvard Business study found that decisive leadership is linked to higher employee trust and faster problem solving.

The best leaders do not wait for perfect conditions. They rely on clarity rather than certainty. They communicate decisions early, take ownership of outcomes, and adjust with transparency. That creates momentum, and momentum builds confidence.

It is also worth remembering that leadership is a skillset, not a title handed out with a promotion. Moving up the ladder does not remove challenges. It simply means the questions require more strategic answers and the problems become more about the difference between a challenge and an opportunity. 

The leaders who thrive are the ones who keep learning and strengthening their capability instead of assuming the role itself will do the heavy lifting. They are also the ones who always knew that with better problems require better answers.

Leadership development should teach decision making frameworks, emotional regulation, and communication under pressure. These are the skills that enable leaders to act when everything around them feels uncertain.

Is indecision holding your organisation back or are your leaders not yet aware that when in a position of leadership, the best approach is to lead?
#LeadershipClarity #DecisionMaking #BusinessLeadership

Culture doesn’t collapse overnight. It erodes quietly when promises go unchecked and communication fades.

That erosion is the leadership void in disguise. When no one takes ownership of values, culture becomes accidental instead of intentional.

Research from Gallup shows that organisations with engaged leadership experience up to 21 per cent higher profitability. Engaged leaders don’t just speak about culture, they live it. 

They model accountability, recognise effort, and make feedback a habit.

Leadership training that includes emotional intelligence and influence skills helps leaders build trust from the inside out. It teaches the kind of consistency that keeps culture alive when times get tough.

How do you protect your culture from quiet erosion?
#LeadershipCulture #Accountability #EmployeeExperience

Think you and your team can beat the machine? 
As they say, if you can't beat them join them! Most sales professionals are not lacking skill. They are lacking visibility. We remember the obvious parts of a conversation but miss the subtle signals. We follow up inconsistently. We prepare deeply for some calls and rush others. These gaps create lost opportunities.

AI removes this inconsistency by highlighting patterns we cannot see on our own. It shows where conversations drift, where value is unclear, and where buying signals appear without being voiced. Once you can see these patterns, you change the way you prepare, listen, and communicate.

The highest performing teams use AI deliberately. They review conversations straight after calls, adjust their message based on data rather than assumption, and use AI insights to prioritise follow ups with confidence. They blend AI with human judgement, which is where the real magic happens.

Teams who adopt AI early are already seeing better conversions and shorter sales cycles. AI is not replacing sales skills. It is sharpening them.

How are you using AI to strengthen your sales performance this year?
#SalesLeadership #SalesCoaching #AISales #FutureOfWork

AI has changed the rhythm of sales. What used to rely on memory, intuition, and delayed feedback now happens in real time. Sales professionals are usi

Open article: How Top Sales Teams Used AI in 2025 (and how they are using it in 2026!) by Chandell Labbozzetta • 5 min read

How Top Sales Teams Used AI in 2025 (and how they are using it in 2026!)

Why are fewer people stepping into leadership roles?
It’s not for a lack of ambition and the truth is, it’s hesitation. People are watching leaders burn out under pressure, caught between managing people, performance, and policy. 

Many are deciding the trade-off isn’t worth it.

But maybe the problem isn’t leadership itself. Maybe it’s the outdated version of leadership people see.

Outdated ideas like Leadership being the loudest or busiest person in the room are just that, outdated. It’s about connection, clarity, and the courage to make decisions that serve others. The Harvard Business Publishing study found that leadership development is most effective when it builds trust and emotional intelligence, and it doesn't hurt strategy either.

If we redefined leadership around influence and empathy, not authority, would more people step forward?
#LeadershipVoid #HumanLeadership #WorkplaceCulture

Are you doing it all wrong?
The funny thing about AI in 2025 is that most people are using it for the obvious tasks, not the strategic ones. Teams are busy generating emails, summaries, templates, and content, which is useful, but what if the thing you are not using AI for yet is the one thing that would actually shift your sales results?

Sales success has always been more than closing deals. It is about building a culture that is motivated, adaptable, and backed by the right tools. AI now gives sales teams the ability to fine tune their approach in real time. It helps reps adjust mid conversation, improve their questioning, and understand intent with more clarity. It is the closest thing to having a coach with you every minute of the day, refining your execution while removing hours of repetitive work.

The data speaks for itself. Productivity gains of 30 percent. Sales cycles cut in half. More accuracy in forecasting and follow up timing. These improvements matter even more for small and medium businesses that need every advantage they can get.

The first step is identifying what your team actually needs. Do they need real time feedback? Better structure? Automated workflows? More clarity around performance metrics? The biggest mistake organisations make is investing in AI before understanding the end to end capability of the tool. When that happens, no one uses it, and the opportunity is lost.

AI is not here to replace you. It is here to amplify your strengths and accelerate your growth. The real question is whether you are using it in a way that moves the needle.

What new innovations have helped you make big shifts in 2025 and what is it looking like for 2026?
#AISales #SalesPerformance #SalesLeadership

Are you looking for something that will help you LEAD?
Leaders across industries are feeling the strain as old systems struggle to keep up with modern demands. Leadership pipelines are thinning, succession plans sit neatly on paper yet rarely translate into real readiness, and many teams are left navigating uncertainty without a clear path forward.

In the middle of it all sit the middle managers. They carry the weight of translating vision into action, connecting strategy with daily behaviour, and holding teams together through constant change. When they are equipped and supported, an organisation can absorb pressure and move with purpose. When they are not, cracks appear quickly.

The reality is that middle leaders are often the least supported and the most stretched. Their role demands influence, emotional intelligence, and operational savvy. Yet they are also the ones most at risk of burnout, and the first to feel the impact of outdated systems and unclear decision pathways.

This is where modern leadership needs a reset. A new playbook for uncertain environments. Practical strategies that help leaders guide teams when predictability disappears. Support that strengthens the entire organisation by reinforcing the people who carry the cultural and operational load every day.

This is the conversation that matters right now. 

How do leaders build confidence in uncertain seasons. How do we protect the system by supporting the people who hold it up. How do we prepare teams for a future that will reward adaptability, clarity, and resilience more than ever before.
If these questions are front of mind for you or your organisation, the latest podcast episode explores them in depth and offers practical ways to lead with stability when the path ahead is shifting.

What are you noticing inside your own leadership landscape right now?
ps. The Life Puzzle Podcast is Live and we have some great upcoming episodes! If you want to know more or get a link to check out the first episode pop a comment below!
#Podcast #LeadershipDevelopment

Have you ever felt your team slowly losing its spark? 
No blow-up, no conflict...just quiet detachment. Is it worse when you see it coming and you are just waiting though?

That’s the leadership void. It doesn’t arrive with warning signs. It starts when communication breaks down and direction fades. People stop asking questions, innovation slows, and everyone starts playing it safe.

Strong leadership isn’t about control; it’s about clarity. The moment clarity disappears, motivation follows.

The CIPD’s research found that leadership programs focused on behaviour and communication see the greatest long-term results. The reason is simple: people don’t follow strategy, they follow trust.

Who’s keeping your team connected right now?
#LeadershipSkills #CommunicationMatters #TeamPerformance

Which comes first confidence or competence?
It’s an old question, but one worth revisiting. Many organisations still promote confidence over capability. The problem is that confidence without skill becomes arrogance, while skill without confidence becomes silence.

In leadership, both are essential. Research by the Center for Creative Leadership shows that leaders who combine technical competence with self-awareness drive higher engagement and profitability. Yet, too often, training focuses on what leaders know, not how they apply it.

The best leaders balance both. They are confident enough to make decisions, but competent enough to listen. They speak with clarity but stay curious. They don’t rely on authority; they rely on influence.

Leadership training that develops communication, empathy, and strategic thinking can close the gap between knowing and doing. That’s how the leadership void begins to shrink one confident, competent leader at a time.

Which do you think today’s leaders are missing more of?
#LeadershipTraining #PeopleDevelopment #OrganisationalGrowth

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The Battle

Shahab Shirmohammadi

Chandell Labbozzetta

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The Battle

Shahab Shirmohammadi

Chandell Labbozzetta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chandell Labbozzetta's LinkedIn Performance

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