BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

Eric Koester

Manuscripts

Manuscripts was named the 5th fastest growing private education company in 2021 by Inc. Magazine.  We are a social venture (B-corp certified 2022) providing community-powered writing and publishing programs.  Our award-winning Modern Author Accelerator program offers a unique book writing program combining instruction, individual coaching, and community.  We also deliver modern publishing and book marketing services through Manuscripts Press, and our partner imprints.

Founder & Chief Executive Officer

Georgetown University's McDonough School of Business

Eric is the 2020 National Entrepreneurship Educator of the Year by USASBE, and is the only two-time entrepreneurship professor of the year in Georgetown history, and his courses are some of the most popular on campus.  His courses focus on entrepreneurship, innovation, and product development.

Adjunct Professor

NextGen Venture Partners

NextGen Venture Partners is the world's first network driven venture firm, investing in early stage technology companies from a $20 million venture capital fund and a network of more than 500 founder and innovator angel investors.  We back exceptional entrepreneurs through the collective power of the nation’s top founders and innovation executives, and I was part of the initial group of venture partners who launched this network in 2012 and 2013.

Venture Partner

During my tenure at NextGen Venture Partners, our team:
-- Closed a $20 million fund investing in seed and series A stage startups
-- Invested in companies including Aviza, Hyperloop One, Opternative, Urban Stems, Interfolio, Penrose and others.
-- Doubled our venture partner network to more than five hundred active, young entrepreneurial investors and advisors.
-- Expanded our venture partner network in the regions of Maryland, North Carolina and Georgia

I continue to be involved in NextGen in a part-time capacity as an active Venture Partner.

Managing Director

Intrapreneur Institute

The best startup founders develop their skills INSIDE companies.  That's right, if you want to increase the chances of being a successful startup founder one day, you should be a successful intrapreneur first.  And this is a win-win for companies, as most innovation is developed by these intrapreneurs.  

We created Intrapreneur Institute to partner with forward-thinking organizations and corporations to develop "people-centric" innovation strategies.  Intrapreneur Institute provides corporations, nonprofits and governments with programming, resources and learning experiences to develop corporate innovators and intrapreneurs.  Our programming includes:

-- Corporate workshops
-- Innovation Certifications for Employees
-- Organizational Assessments

We believe in "People Centric Innovation Strategies" to help innovative organizations develop the most important asset in innovation: it's people.

Founder & Chief Intrapreneur

Main Street Genome (acq. Dining Alliance)

Main Street Genome builds data-centric technologies and tools for small businesses. Our proprietary procurement solution Vendor IQ has been deployed to businesses in 28 states.

Co-Founder and Chief Operating Officer

UP Global

Building the world's largest platform for entrepreneurship, including brands Startup Weekend, Startup America, Startup Digest, NEXT, Nasdaq Corporate Connections and more.  Proud to be a part of an amazing organization as a participant, volunteer and fan.  Acquired by Techstars in May 2015.

Member Board of Directors

MEGO Consulting

Manage various consulting projects including environmental research and reporting, technology consulting, web design and development and legal consulting across dozens of domestic and international clientele.

Owner

Startup Weekend

Board of Directors

Oversee development of experiential education for early stage startup teams, including expansion of NEXT programming in 200 cities globally, the development of new curriculums and training of program facilitators.

Entrepreneur In Residence: Director of NEXT

Zaarly, Inc

With 2 outstanding co-founders, we took Zaarly from a weekend project at Startup Weekend to a thriving business.  Two weeks after founding and developing a simple prototype, Zaarly launched its first public product at SXSW in Austin Texas in March 2011, garnering seed investment from angel investors including Ashton Kutcher, SV Angel, Felicis Ventures, LightBank, Thrive Capital, Bill Lee, Naval Ravikant and others.  Following a successful product launch, Zaarly landed institutional investment of $15 million from Kleiner Perkins, CMEA, Artists & Instigators, CrunchFund, Marc Ecko, Michael Arrington and Meg Whitman (CEO of HP and former CEO of eBay) joined the Zaarly board.  Following the growth of the marketplace, in the Fall of 2012, Zaarly launched it's signature 'Storefronts' platform for entrepreneurs and small businesses to build mobile and web online storefronts in five cities.  The company continues to expand its buyer and seller communities across the country.

My role at the company as a founder and COO included being a jack of all trades such as overseeing operations, marketplace efficiency, customer support, finance, marketing, public relations, hiring and sweeping up the office at the end of the day.

Founder and COO

Appature (acquired by IMS Health)

Seattle-based technology company that provides cloud-based marketing software platform acquired by IMS Health in 2013.

VP Operations

Creating Creators; Georgetown Professor & Founder of Manuscripts

My mission is to create 10,000 new authors in the next 10 years.

Founder of Manuscripts 📗
Award-Winning Professor Georgetown University 🎓
Fast Company ‘50 Most Innovative’ 📈
Entrepreneur 🚀 Author 📚Investor 🔮Video/Podcast Show Host 🎥🎙

Why?  Because everyone has a story to tell.  

Writing your book is the ultimate self-discovery process and self-transformation result. We become the best version of ourselves and show that to the world.  I've helped teach and coach more than 1,500 authors and they change during the process to become more confident and have a newfound belief in what's possible.  

How?  Several times throughout the year, I offer an open community version of my award-winning book course.  That's right, I teach a group of authors how to write a book in 5 months.  It's open to the community, including working professionals, coaches, executives, entrepreneurs, early career individuals, college, graduate, and high school students, and even retirees.  It's built around a community, a process, and coaching to give everyone a path to create and publish something amazing. 

Ready to take the plunge?  Let's chat -- https://write.manuscripts.com/maa-web 

My mission is to create more Creators. And I am fortunate to be able to help people and organizations develop as Creators through my teaching, research, writing, and startup ventures. Today, I focus my energy on a set of projects, experiments, and businesses being incubated and developed at Manuscripts, an education-focused initiative based in Washington, DC developing tools, resources, and education for tomorrow's Creators. In addition, I am an adjunct professor of entrepreneurship at Georgetown University, an investor at NextGen Venture Partners, and an author. I love ambitious people who are big thinkers, have a great sense of humor, and lifelong learners.

Specialties: Startups, Small Business, Intrapreneurship, Corporate Innovation, Creators, Author-preneurship, Big Data, Analytics Consumer Internet, Business Development, legal, PR, SEO, SEM, mobile marketing, finance, venture capital, business strategy, competitive strategy, regulatory risk, mobile payments, viral marketing, start-ups, eCommerce, social, angel investing.

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Shahab Shirmohammadi

Eric Koester

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