BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

eCapital Advisors

At eCapital Advisors, we are problem solvers, transformation leaders and technology experts with a mission to connect expertise and analytics to drive better business decisions. Our vision is for every business to have easy access to the data that tells their story and determines their business model. When you have data insights sooner and easier, you can adjust your business model and increase profitability with more agility.

eCapital is one of the nation’s largest performance management and business analytics firms. Since 2001, we have enabled clients to make better business decisions through our high-level software solutions and services. 

One of the biggest differentiators in our industry is our deep expertise in business modeling, which provides the finance and operations executives we work with a unique opportunity to add true value in their organizations. 

Another thing that sets us apart is that we are *highly* client-focused and we form deep connections with our customers to understand and deliver what they want to achieve. We are proud to have clients that we continue to work with since our inception nearly two decades ago. While we specialize in technology consulting, we are unique in the way we begin our engagements with business executives, and how we focus on driving key business results through the application of our technology. 

▲ Our Customer Results ▲
☆	PRODUCTIVITY. We generate 30-50% faster access to needed data
☆	SPEED TO VALUE. We deliver in *weeks*, not years
☆	EFFICIENCY. We create a 50-70% reduction in reporting cycles

▲ Our Areas of Expertise ▲
ADVISORY SERVICES
☆	Analytics Roadmap Creation
☆	Process Improvement
☆	Enablement and Education
☆	Program Leadership
☆	Managed Services

PERFORMANCE MANAGEMENT
☆	Budgeting & Planning
☆	Line of Business Modeling
☆	Financial Consolidation
☆	Financial Reporting

ANALYTICS & DATA
☆     Data Cleansing
☆     Data Warehousing
☆     BI / Visualization
☆     Data Science

Managing Partner & Chief Revenue Officer

Arthur Andersen & Co.

Hired as an auditor at a Big Five accounting firm straight out of college, I have been discussing detailed aspects of business with CFOs since the beginning of my career. Since that early C-Suite exposure, I have continued to hone my ability to dive deep into executive client needs and develop a keen understanding of how companies make money when they have streamlined their processes.

In my role as an audit manager, I served companies as an accounting professional with deep technical expertise and a passion for coming up with innovative solutions. I provided audit services using an approach designed to provide the flexibility to serve the unique circumstances and complexities of our clients. Duties included: 

☆ Assisting in the delivery of quality services that aimed to exceed client expectations. 
☆ Mentoring Audit staff, providing them with developmental feedback and career guidance.
☆ Overseeing day-to-day operations of audit engagements. 
☆ Working closely with the team to tackle accounting, auditing, and other issues, while using audit tools and technology. 
☆ Preparing audit strategy, setting and monitoring budgets, scheduling audits, selecting staff and assigning workloads
☆ Utilizing advanced analytics and data visualizations.
☆ Processing flow automation to perform data interrogation and analysis of client data.
☆ Contributing to a team culture that is collaborative and encourages team members to take initiative. 
☆ Committing to excellence and enhancing the trust of the investing public and capital markets. 
☆ Making quality our top priority
☆ Focusing on innovation to raise the bar on quality and deliver greater value to our clients.

Specialties: Budgeting | Business Modeling | Financial Reporting | Management Reporting | Data Science | Analytics | Process Improvement | Regulatory Compliance | Cost Reduction | Annual Budgets | Consulting | Business Partner Focus | Rolling Forecasts | Data Governance | Business Insights | Data Validation

Audit Manager

The analytics world is changing and confusing. I love making sense of data at a deep level to help you adjust your business model and increase profitability with more agility. 

At eCapital Advisors, my role and passion are to demystify concerns and provide beneficial solutions for business executives. I go many layers below the surface to understand you, your business model, and your goals. Together we craft a cutting-edge solution road map that applies data to create a new business model and generate tangible insights and outcomes…and I’m with you all the way to the finish line. 

Key problems eCapital solves:

▲ Valuable insights not created from data
▲ Business models not scaled to realize full potential
▲ Fragmented data in too many systems
▲ Limited or manual-based reporting & analytics
▲ Lack of key business metrics that drive action
▲ Inability to effectively automate internal processes

I grew up as a small-town Midwest girl passionate about innovation and deeply curious about the vast diversity of industries, businesses, and technologies throughout the world. That same passion and curiosity guide me decades later in helping business executives carve out innovative technological pathways that create significant ROI for their companies. eCapital selects our vendor portfolio based on customer success, and we continue applying thought leadership when new innovation comes to market. It’s thrilling and rewarding to share tools with executives that forever transform how they’ll analyze their business.

I am always driven to and fulfilled by fostering strong business relationships. It is important to me to pay forward what I’ve learned and I believe in the power of inclusion and furthering the advancement of women in technology and business. As a woman, mother, and daughter, it sparks joy to help encourage others in achieving a fulfilling life and career.

To learn more about what eCapital can do for your business, email or call me at:

☎ 952-215-3573
✉ ldavid@ecapitaladvisors.com


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The Battle

Shahab Shirmohammadi

Lisa David

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