BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

Pillar Bank

Prowess Marketing Services

Fractional CMO

Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.

Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.

We are Authentic Fractional CMOs™
Tested. Trusted. True Executives.
Learn more at www.authenticbrand.com

Authentic Fractional CMO™ 

International Decision Systems

Led marketing for global finance software company. Developed marketing strategies and ABM programs to expand customer relationships; designed regional thought leadership programs, targeted industry events, and created digital campaigns to generate create awareness, grow demand and build sales pipeline. 

Brand champion - evolved IDS brand image through uplifted messaging, new website, storytelling-style presentations and enhanced SEM. Resulted in increased brand awareness, better-qualified leads and C-level customer advocates.

Managed team, agencies and partners to ensure successful implementation of global plans across digital and social media channels, and at industry trade-shows, targeted events and company's annual user conference. Public relations/media spokesperson and internal communications including successful and highly visible relaunch of company's core software product.

Director of Marketing - Global

OppSource

At demand generation firm, I developed and managed B2B client relationships for several high-tech/SaaS clients across healthcare, human capital, financial services, and retail verticals. Successfully grew customer accounts 25% over plan. Designed and delivered personalized, content-driven digital marketing programs via company's proprietary software to optimize prospect engagement, lead nurture and deliver sales-ready leads. 

Managed cross-functional delivery team. Developed agency's account management operational delivery standards and reporting metrics.

Senior Account Director

Lawson Software

Marketing leader for Lawson Professional Services, Learning and Global Support $600M business units. Worked closely with executives on messaging and content that drove greater awareness and services conversions. Directed a cross-functional, global team. 

"One of the things that impressed me most is her creativity. In the sometimes unexciting world of ERP marketing, Tracy consistently came up with unique, innovative approaches to marketing Lawson Professional Services and Global Support." - Jeffrey Frank, VP Marketing, Lawson Software, excerpt from letter of recommendation.

Global Marketing Leader

CPP North America (and formerly Metris Companies)

Directed and managed Financial Services clients including Fingerhut, Chase, Citibank and Capital One. Marketed fee-based products to portfolios and generated $20M of revenue through multi-channel strategies. Achieved 30% margins on an historically unprofitable account through highly targeted segmentation.

Carlson Marketing Group (now AIMIA)

Developed and managed loyalty marketing programs for Hallmark, Eddie Bauer, Aveda, Westin Hotels, Ameritech Cellular, and Disney Licensing. Promoted often to positions of greater responsibility and programmatic magnitude. Managed cross-functional teams of account managers, creative, technical and operational delivery of up to 20 people. Played a key role on the test and rollout of Hallmark’s Gold Crown customer rewards program. Awarded for innovative retail training idea.

Account Supervisor

Fractional CMO: Revenue Driver, Marketing Leader, Brand Marketer

LEADERSHIP
>As a marketing leader, collaborator, and coach, I look to what's next -- elevating businesses, brands, people, and marketing practices.
>Earned the trust of Executives, LOB managers, teams, agency partners, channel partners, and clients through a communicative, collaborative, and relationship-building style. I am counted on to deliver.

STRATEGIC GROWTH MARKETER
>Known for fresh ideas and creative solutions.
>I develop innovative marketing strategies that deliver measurable results.
>B2B, B2C, and channel marketing. 

DEMAND GENERATION, DIGITAL BRAND MARKETER
>Champion brands across marketing channels, technologies, and digital platforms. Led rebranding of a legacy brand.
>Demand generation B2B, channel marketing and B2B2C. 

ALIGNMENT & ACCOUNTABILITY
>Sales + Marketing = revenue aligned growth. Enjoy working with sales teams on new business opportunities, pipeline growth, sales enablement, and account-based marketing (ABM). 
>I have managed and grown accounts.

I work well with ambiguity and enjoy challenges. Self-starter.

My top 5 strengths:
1. Strategic
2. Ideation 
3. Responsibility
4. Positivity 
5. Relator 

► LET'S CONNECT
✉tracy@prowess-marketing.com

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Shahab Shirmohammadi

Tracy Steeno

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