You’ve scaled your E-commerce brand past $5M with Meta.

You’ve got momentum. What next?

What used to work isn’t working:
⤬Unpredictable CPMs
⤬CPA creeping upwards
⤬Creative is burning out faster than you can build it

It’s not about doing more. It’s about attacking the right bottleneck. 

That’s what we do;

We partner with DTC brands doing $5-10Million and take them to $20-$100M.

Being CEO (or ‘Chief Architect’) at Venture Beyond, has taught me what it takes. There is no magic bullet and the founders we work with MUST be determined for success, and attack the bottlenecks as fast as we do.

We don’t sit on monthly retainers. And we won’t sit back and wait. 
We attack the result until it’s achieved.
That is why brands pay us on performance only:

A) We spend our own money and work as an Affiliate. If we fail, it hurts. It we win, we get paid.
(currently spending $1M/month of our own cash on brands we partner with). 

OR

B) We earn a % of revenue or contribution margin.

We don’t accept any brand. The opportunity cost for us is too high.
So- we will only ever work with 5 to 10 brands at any given time. 

We need to believe in the PRODUCT, the OFFER, and we need to believe in the FOUNDER.

In return- we won’t do random sparks of ‘creative genius’ when we feel like it. We will systematically engineer creatives through sequential Creative Testing, attentive Media Buying and CRO.

1. We build the ads.
2. We build the landing pages.
3. We run the ad spend.

We have managed over $100M+ in paid media on Meta, generating more than $200M in tracked revenue. We’ve taken brands from inception through to high 8-figures and got one brand into the Meta Disruptors group.

See our Case Studies for results.
Talk to us if you are serious about growth.


➡ BACKSTORY

Before Venture Beyond, I:

‣ Grew a Land Promotion business to 500+ homes under contract (still an Investing Partner)

‣ Flipped 22 properties during lockdown and redeveloped a block of 18 flats

‣ Misc- owned a gym, touted 10,000+ event tickets, car trader, eBay powerseller, grew a property community, ran AirBNBs, short stint in a cleaning business, was a wedding photographer.

‣ Started in Corporate Finance at Deloitte (ACA-qualified, Maths graduate etc etc etc)


➡ IMPACT WORK

We’ve raised £200K+ for water + food security projects in Malawi, bringing sustainable irrigation to over 10,000 people. DM me to Join the mission.

Shahbaz Khokhar

Chris Erthel it was an absolute pleasure to interview you just after we both got off the main stage at Affiliate World Conferences.

A lot of golden takeaways for me from this conversation. Congrats again on the successful exit from Meller. Many founders dream of this day and you made it happen 🫡 and best of luck with the next venture!

E-commerce Operator | CEO @ Venture Beyond | Ex-Deloitte ACA | 20+ Years Entrepreneur

Speaking at Affiliate World Conferences is always an honour and privilege.

Sharing knowledge on how we’ve reached the results we have is always rewarding. Thank you to all those who attended, thank you to Affiliate World Conferences for inviting me, and most of all thank you to my team Venture Beyond for standing by my side the last few years. I’m proud of what we’ve built and I know without any doubts that 2026 is going to be an absolutely crazy year!

Maryna Taiberman is an absolute fountain of knowledge.

Having scaled multiple creative teams for E-commerce brands including an agency with $63M of Meta ad spend under the belt, I never leave a conversation with her without feeling educated on something to implement in our business at Venture Beyond  

Check out the episode:
https://lnkd.in/eR99eN_i

Open video: $63M in Meta Ad Spend: How to Lead a High-Performance Creative Team at Scale | Maryna Taiberman on youtu.be

$63M in Meta Ad Spend: How to Lead a High-Performance Creative Team at Scale | Maryna Taiberman

Hi, I’m Adam.

I spent 10 years in digital marketing at NIVEA and am now running marketing for Sampl - the market leader in digital product sampling.

Too many brands still run sampling campaigns like it’s 2005. Unmeasurable and disconnected from the rest of their marketing.

I joined Sampl to help fix that. I hired them when I was at NIVEA, and I've seen firsthand how sampling can become a reliable growth channel.

- Build a CRM of high-intent customers
- Improve PDPs with real reviews
- Collect feedback for NPD and trade sell-in
- Cut media waste by targeting actual buyers

We do this for some MAJOR global brands, and some of my favourite fast-growth brands too. Basically, anyone serious about customer acquisition.

I also host the Beyond the Brand podcast and advise/invest in early and scale-stage companies on how to grow with limited resources.

DM me about:

1) Marketing and growth strategy – campaign planning, funnel design and building traction with lean teams

2) Performance sampling – using reviews, opt-ins and conversion data to prove ROI

3) Speaking and panels – on modern marketing, brand growth and how consumer behaviour is changing

If you’re working on any of the above, feel free to get in touch.

Adam Wright

NEW EPISODE with Tessa Tysome, the marketer who emailed the same person every week for six months until they gave her a job!

Tess's career makes most marketing CVs look very boring

She launched Smirnoff Ice in Cameroon. 
Scaled La Roche-Posay to become Boots' largest healthy skin brand. 
Built an Amazon business from scratch as a one-woman band. 
Ran €82 million of Olympics media spend for Nike.

Then last year, her team got made redundant. She got offered a job at Meta the same day, before now running her own consultancy.

I've recorded nearly 20 episodes of this podcast. Tessa's energy is pretty different!

Within 5 minutes, you will see what I mean

Tess has got so much breadth - Diageo, L'Oréal, PepsiCo, Nike, Meta - but she also talks in such a refreshing way. No humble bragging, and packed with honest reflections on a career building some of the world's biggest brands

Her philosophy: "Persistence beats resistance. I'm like a rottweiler with a bone."

This conversation covers:
▶ Why she quit PepsiCo to drive from Zimbabwe to Cape Town and become a yoga teacher
▶ The L'Oréal brand framework she still uses today
▶ Building a consultancy by doing great work first, letting it find you
▶ Why brands should solve FOR consumers, not sell TO them

If you've ever thought about taking a career risk or starting your own thing, this will inspire you. Or scare you. Probably both

Listen now ▶ https://lnkd.in/eFC5wfne

Precision sampling and cashback campaigns for FMCG brands | Marketing Director @ Sampl | Podcast Host @ Beyond the Brand

At the start of the month, Rachel M. and I ran a webinar on how brands are using our new sampling partnership on THG Beauty.

We covered how targeted sampling works for different goals. 

Launching new products, building reviews before peak trading periods, and reaching new customers. 

The things that directly help when you need to increase sales (rather than just shipping out free products and hoping they do)

The OLEHENRIKSEN (LVMH) campaign is a great example. 96% of purchases came from people who'd never bought the brand before. 600+ reviews in two weeks. 200% lift in conversion. 

It's possible to track from the sample request through to the sale.

You can even see what creative drove the best results!

I'm taking the recording down on Friday. If you want to watch it or you'd like the slides, send me a message.

———
PS. Have an NPD launch in Q1? We can run a sampling campaign to get you new shoppers and capture reviews on LOOKFANTASTIC. Drop me a DM to get started

taplio

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