Venture Beyond

> Scaling eCommerce brands between $100k/month and $5M/month
> Producing 25 to 1,000 new Ad Creatives/month for each brand we work with
> The 'Go to Market' agency for retail brands entering E-commerce

An elite team; singularly focused on the art of scaling e-commerce brands. Our goal: transforming $5M ventures into $10-$100M market leaders. 

Now, backed by a solid track record of success, our once ambitious goal has become a reality. For a deeper dive into our transformative achievements, I'd love for you to explore the case studies featured on our website: www.theventurebeyond.com/case-studies

Chief Executive Officer

Montague Land

We serve as the trusted partner for many landowners throughout the Midlands, with a singular mission: to unleash the untapped potential of their land investments. Our specialization lies in the identification and acquisition of premium land parcels, perfectly suited for both residential and leisure development.

Our commitment revolves around simplifying the planning permission process for landowners, ultimately leading to the prosperous sale of these coveted sites to property developers.

For an in-depth look at our current projects, we invite you to explore: https://montagueland.com/projects/

Co-founder & Investor

Partners in Property Community

During my tenure as a Partner, I played a pivotal role in transforming our business. We transitioned from a single monthly event in Birmingham to a thriving UK-wide property community with events in multiple locations.

I helped establish a robust online community, which not only facilitated the nationwide presence of the brand but also generated a recurring revenue stream that continued beyond my tenure as I went on to pursue other ventures.

Partner & Growth Marketer

Anytime Fitness

I served as the owner and operator of an award winning Anytime Fitness franchise located in the Midlands where we built a thriving community of fitness enthusiasts.

Managing Director

Deloitte

This is where I began my professional career, undertaking accountancy training whilst working in the Corporate Finance team in Birmingham, UK.

I achieved the coveted ACA chartered accountancy qualification through a comprehensive 15-exam journey with all first time passes. I specialised in financial restructuring, corporate turnaround, and insolvency procedures, whilst acquiring a robust foundation in the fundamentals of accounting.

Corporate Finance Associate

▶️ My Current Chapter: E-commerce

In 2020, I embarked on a new phase in my entrepreneurial journey, assuming the role of CEO at Venture Beyond, a DTC growth marketing agency focused on scaling e-commerce brands. My primary mission has been to build and lead an elite team, singularly focused on the art of scaling brands. Our goal: transforming $5M/year ventures into $10-$100M market leaders.

Now, backed by a solid track record of success, our once ambitious goal has become a reality. For a deeper dive into our transformative achievements, I'd love for you to explore the case studies featured on our website: www.theventurebeyond.com/case-studies

So, what distinguishes us?

It's our uncompromising 'by any means necessary' approach.

We relentlessly seek and attack the critical bottlenecks to growth. Instead of offering numerous disconnected services we focus on integrating an array of tactics into a strategy tailored specifically to the growth objectives of the brands we partner with.

Want to work with us? https://zaap.bio/shahbazk


▶️ Previous Chapters: A Mix of Entrepreneurial Ventures

2019: I was property trading, buying and selling 22 properties during lockdown.

2018: Completion and sale of my first development of 18 flats, marking my entry into property development.

2017: My first land deal which led to 41 retirement flats being built, a venture that introduced me to the Land Promotion industry. This led me to setup Montague Land with my co-founder where we currently have 500+ plots under contract. I am now an investment partner but continue to take an active interest in the growth of the business.

Before this I've had several business interests over time:
- Gym owner
- Event ticker reseller
- Wedding photographer
- eBay powerseller
- Property community with 500+ members
- AirBNB business operator
- Cleaning business owner
- Car trader


▶️ Foundations: Academia and Early Career

I graduated in Mathematics and went on to get my ACA Chartered Accountancy accreditation whilst training at Deloitte in Corporate Finance. I soon discovered that my true calling extended beyond the traditional corporate path. Entrepreneurial sparks first flew at 15 when I made my first sale, igniting a drive that culminated in years of side-hustles and eventually led to the world of full-time entrepreneurship.


❤️ Social Impact: Malawi

I helped setup water irrigation schemes in Malawi where we have raised over £200k to date, establishing food security to over 10,000 people in perpetuity. Drop me a message to get involved: 
https://justgiving.com/campaign/irrigations

Shahbaz Khokhar

Sovran

Creative is king. We’re building modular performance video software to enable growth marketers to run video ad experiments without slow, costly, and error-prone manual work. 

I’ve been a growth marketer and creative strategist at Calm and Cash app. I’ve briefed over 4,473 performance video ads.

As marketers, we all know to constantly be testing hooks, messages, ad types, copywriting frameworks, and visual concepts.

Most video ads created don’t follow the proven structure of hook → body → call to action. 

If you don’t know how to structure a performance video ad, then you don’t know what to change to improve its performance.

Sovran lets you mix-and-match your hook, body, audio, and call to action clips to find the optimal video ad variations. Each variation comes with its unique naming convention so you don’t lose track of learnings.

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla 

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

Book a meeting with me directly at https://calendly.com/mansonchen/30

Send me an email directly at: manson@sovran.ai

Founder

Parabolica

Before we came onboard, ROAS averaged 0.60 the last 3 weeks of April.


Unsustainable.


Their ad account was plagued by the usual:

- Too many active ads per ad set at their daily budget
- Running unprofitable products
- Too many audience types
- No testing campaign


What we did:

+ Reactivated historically good products
+ Consolidated the account structure
+ Paused historically bad products
+ Reactivated strong ads

Rocket science? No.
Simple media-buying fundamentals.

The result?:

1️⃣ ROAS increased 155%, from 0.58 to 1.48.
2️⃣ Spend increased 90%, from $5,838.67 to $11,134.45.
3️⃣ They can refocus on making the world a happier and healthier place.

Cash App

Led performance creative strategy team at Cash App
Data-driven creative concepting and iteration on paid social, UAC, mobile programmatic

Growth Marketing Lead, Creative Strategy

Calm

Paid Social Growth & Performance Creative Strategy

FB/IG iOS, Android, Web
International (ES, DE, FR, PT, KR, JP)

Growth Marketing

Smartly.io

Clients included - Uber, DoorDash, StubHub, Fabletics

Pod Lead - Managed Services

We are on a mission to make online advertising easy, efficient, and enjoyable across all major platforms. Easy as in automated, efficient as in constantly driving performance, and enjoyable through the best user experience and service in the market. We do this by combining creative automation, ad operations, and outstanding customer service to help brands scale their results – not headcount.

Great people choose us and stay with us because they like our company culture and how we tackle challenges of huge scale at speed. Learn more about how we work at smartly.io/culturehandbook.

Accomplishments
Scale Pinterest paid social operations for TechStyle brands to ~$1MM/mo
Drive product development of Smartly's nascent Pinterest ad buying platform 
Developed custom script to streamline Pinterest ad optimization workflow 
Management of Facebook branding/direct response strategies across accounts including Uber, DoorDash, and StubHub

Sr. Customer Success Manager, Managed Services

Dstillery

- Manage and nurture largest west coast customers through day to day communication and programmatic display expertise
- Partner with Account Executives and nurtured spend on key accounts by 5x YoY and 40% QoQ respectively
- Present quarterly business reviews to top west coast customers 
- Collect customer feedback and work with Product team to prioritize new features
- Provide best practice and use cases for internal and external end users on new platform features

Customer Success Manager

Brand Networks

- Develop, execute and optimize $500K+ monthly budget advertising initiatives for Realtor.com, LiveNation, New York Times, Marriott, Starwood
- Provide media planning, strategy, analysis, and post-buy reviews
- Maintain trusting relationships with clientele and ensuring satisfaction to keep Brand Networks top of mind for new business
- Collaborate cross-functionally (Customer Success and Professional Services) on plan execution including ad development and selection

Manager, Media Services

Applied Analytix

- Develop and maintain IBM Cognos TM1 databases (developed Sony Playstation’s Supply Chain Model, Portola Pharmaceuticals’ Finance/Forecasting Model)
- Lead training classes for clients (1-5 people) on how to use IBM Cognos TM1 software
- Program custom scripts using the built-in ETL (Extract, Transform, Load) tool, ‘Turbo Integrator’, to move data from SQL databases into TM1
- Build custom, automated, Excel reports using TM1 as the backend database (P&L, Net Income, Headcount, Balance Sheet, etc)
- Wrote user-friendly documentation detailing how different components interact within the TM1 database

Database Implementation Consultant

Santa Cruz Chamber of Commerce

Business Administration Intern

Founder, Sovran.ai | Make winning video ads 4x faster by remixing your clips without a big team. Automating modular video ads.

✔︎ What does Sovran do?

Creative is king. Sovran is a self-serve platform that enables you to scale multivariate video ad tests without compromising on quality.

✔︎  How does it help?

Our software allows you to upload video building blocks to combine into variations to increase creative production, testing speed, and efficient scale.

✔︎  What users are saying

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

✔︎  Interested in learning more:

Book a meeting with me directly at https://calendly.com/mansonchen/30
Send me an email directly at: manson@sovran.ai

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Shahbaz Khokhar

Manson Chen

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