Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

elboustudio

Brand Strategist

Brand Designer

Hi, I'm Hasna. 
I'm a brand strategist and designer with a passion for understanding, defining, and designing what brands stand for. I'm the founder of elboustudio, a strategy & branding studio that help founders develop brands that bring meaning and a sense of fulfillment to the people that drive their business forward.

In 2020, after my graduation with a master's degree in Accounting & Audit, I decided to change my career and start my journey in a creative field, in addition to feeding my curiosity to the digital world.

I started my journey by exploring various fields and started learning visual design. Over time, I discovered the importance of brand strategy & branding for businesses. I started digging deep by reading dozens of books and articles. It's the time when my passion for helping founders have meaning in their businesses was created. 

While I was initially focused on the visual aspects of branding, there was always something missing. That's why I’ve expanded my expertise to include brand strategy. My goal is to help founders have meaning and a sense of fulfillment in their business journey by developing meaningful and powerful brands.

Beyond strategy & branding, I like reading books in other different fields, especially relationships, psychology, and religion.

I'm a homebody and introvert. I enjoy spending time with myself and work from home. I also like being close to my family and spending quality time with them.

I definitely love learning new skills and sharing my knowledge with others through content creation.

Thank you for taking the time to learn more about me. Let’s connect to see how I can help you elevate your brand.

DM or Email: elboustudio@gmail.com

Hasna,

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Hasna Elbouzkraoui

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