Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

The Outloud Group

Develop and Execute Campaigns:
- Cultivate strong agency, brand, and influencer relationships, scaling campaigns and improving retention
- Lead all aspects of campaign coordination, including influencer outreach, sourcing, rate negotiation, creator bookings, and execution
- Write and edit detailed campaign briefs, assisting talent and managers with content creation and publication
- Propose and manage influencer budgets ranging from $30k to $1M, aligning with client goals and campaign objectives

Strategy and Collaboration:
- Collaborate with brands, agency partners, and internal teams to set and execute influencer strategies
- Work cross-functionally to maintain, analyze, and present campaign data and performance reports
- Serve as the primary contact for strategy, updates, urgent changes, and day-to-day communication across 10+ accounts
- Coordinate client and team meetings to address both brand and internal needs
- Collaborate on special projects such as social gatherings, content creation, reports, and more, contributing creative, strategic, and cultural value
- Assist in new-hire onboarding by leading specialized training sessions

Client Management and Growth:
- Identify opportunities to upsell additional services based on client needs, driving additional revenue
- Ensure campaign success through transparent, consultative communication and proactive management
- Consistently set, track, meet, and exceed deadlines to deliver high-quality results

Industry Knowledge and Tools:
- Stay up-to-date with influencers, social media trends, and cultural shifts, integrating relevant insights into brand strategies
- Manage partner contact information and campaign data using CRM/database systems for efficient tracking and reporting
- Track and manage projects using individual and team project management tools to ensure timely execution
- Generate comprehensive reports on campaign performance and industry insights, providing actionable recommendations

Influencer Marketing Manager

PR Volt

Placement highlights: People Magazine, BuzzFeed, Catster, Groomer to Groomer, Pet Boarding & Day Care, Emily Reviews, USA Wire, PuckerMob, Sheen Magazine, TODAY, Refinery29, Vogue, Your Modern Family, Well+Good, Apartment Therapy, Essence, Life & Style

Develop and Execute Campaigns:
- Wrote and edited engaging, AP style pitches and press releases
- Secured placement in prominent and niche outlets through targeted campaigns: People Magazine, Vogue, POPSUGAR, and BuzzFeed, etc.
- Generated high-value leads for direct client contact: Leads include Allure, Cosmopolitan, CNBC, Authority Magazine, INSIDER, Global Cosmetic Industry, HOLA! USA, Digiday, Built In, Furniture World Magazine, House Beautiful, BuzzFeed, Complex, and more

Strategy and Collaboration:
- Strategized with brands to build relevant PR campaigns out of brand stories and messaging

Client Management and Growth
- Served as main contact for strategy, advice, daily campaign maintenance, and more

Industry Knowledge and Tools:
- Managed media contact information and campaign progress using Cision, MuckRack, and internal campaign tracking systems for efficient outreach and reporting
- Tracked and manage media campaigns using individual and team project management tools to ensure timely execution
- Generated comprehensive reports on campaign performance, providing actionable recommendations

PR Campaign Manager

I Am Public Relations

Influencer Marketing:
- Built and lead influencer and affiliate programs through creator outreach, rate and contract negotiations, campaign strategy, product distribution, and experiential partnership coordination

Media Relations:
- Supported PR and Marketing Managers and teams by acting as the contact for campaign execution
- Built media lists using MuckRack and managed outreach for local press campaigns
- Crafted, edited, and distributed relevant, engaging press releases to secure local placement in print, radio, and TV

Project Management & Leadership:
- Independently executed projects and deadlines across up to 5 clients simultaneously, maintaining high quality results
- Supported and lead event teams by to ensure efficient event logistics and activations

Creative & Digital Marketing:
- Enhanced campaigns with accompanying digital marketing by creating brand-aligned content using Canva

Freelance Public Relations Manager

NEJ Restaurant Group, Inc. (Chick-fil-A)

Influencer and Partner Marketing:
- Built and lead influencer and partner program through influencer outreach, rate and contract negotiation, and relationship management
- Spearheaded media planning and buying to foster cohesive advertising, PR, and marketing initiatives

Strategy & Collaboration:
- Strategically planned and lead integrated marketing and PR campaigns
- Worked cross-functionally with operations and creative teams to enhance and execute internal and external brand initiatives
- Worked directly with the executive leadership to forecast and set growth strategy on a yearly and quarterly basis
- Worked with cross-functional teams on training to ensure brand and campaign consistency throughout operations and daily customer experiences

Leadership:
- Hired and lead a marketing team to support events, campaigns, and strategy development
- Lead a team in planning, publicizing, and activating on-site and off-site experiential marketing events

Digital Marketing:
- Lead and oversaw content creation, copywriting, multi-channel management, content management, community management, website optimization, and app management to build and grow a strong digital presence

Marketing Communications:
- Crafted, edited, and distributed brand communications to external and internal publics

Logistics and Budgeting:
- Oversaw and allocated marketing and communications budgets to steward resources toward growth

Tracking & Reporting: 
- Tracked and reported marketing and PR results to incorporate ROI and KPIs in strategic planning

Director of Brand Marketing & Communications

RWB Restaurant Group, Inc. (Chick-fil-A)

Strategy & Collaboration:
- Set PR and Marketing strategy on a yearly and quarterly basis
- Established, maintained, and leveraged strong relationships with community partners, vendors, and local media

Creative & Digital Marketing:
- Maintained a strong online presence through multi-channel social media management, content creation, copywriting, website optimization, and app management

Leadership:
- Lead a team in the planning and activating of on-site and off-site experiential marketing events

Marketing Communications:
- Drafted, edited, and distributed all internal and external communications materials such as newsletters, press releases, and more

Marketing and Communications Director

SJ Media Group

- Acted as media liaison for a celebrity event
- Interviewed pubic a figure to author and edited a published article for media placement
- Shadowed publicist during on-air celebrity interviews
- Wrote and edited press releases to land local media placement
- Managed social media content and channels to publicize a celebrity event

Intern

Influencer Marketing | Media Relations | Integrated Marketing

PR and Marketing professional with 8+ years of experience across in-house and agency roles. Proven track record of successfully enhancing brand visibility through securing top-tier media placements and managing influencer campaigns totaling over $500k in spend. Skilled at fostering collaboration, mentoring team members, and driving strategic initiatives. Known for organizational prowess, effective multitasking, and delivering measurable results.

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Mallory Henderson

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