Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Pitchbox

Customer Success Manager

Freelance Illustrator

TheTalentPeople / GetMyFirstJob

• Email marketing campaign development and execution, including list management, segmentation, and analysis
• Designed marketing materials such as brochures, flyers, and site content
• Collaborated with internal stakeholders to provide effective and creative design solutions that fulfil corporate goals and brand guidelines
• Produced effective marketing materials for a diverse range of brand identities and ensured consistency across all channels
• Developed and maintained a content marketing strategy, including blogs and news posts
• Stayed up-to-date with design trends, best practices, and emerging technologies to continually improve design quality and efficiency
• Developed and managed relationships with key stakeholders
• Collaborated with several teams across departmental boundaries to optimise campaigns across all ‎channels
• Monitored and analysed website traffic, engagement, and conversion rates to optimise performance
• Presented key data and performance statistics to external clients
• Provided specialised campaign support and guidance, as well as critical recommendations to customers to improve performance
• Proficient use of the following software: Adobe XD, Asana, Blueshift, Canva, Hubspot, and Microsoft ‎Suite

Digital Marketing Executive

Supported the successful recruitment and transition of individuals into National Apprenticeship Schemes. Identified key talent and offered personalized feedback and coaching to prepare candidates for employment and study, consistently surpassing client expectations.

• Collaborated with hiring leaders to support the end-to-end recruitment process, from advertising and sourcing candidates to facilitating the onboarding stage
• Managed job advert content across both internal and external systems to ensure accurate and engaging representation of available positions
• Provided personalised recommendations to clients, enhancing candidate engagement and optimising the effectiveness of advertisements
• Proactively utilised internal systems to source potential candidates, employing techniques such as CV searching, pre-screening, interviewing, and shortlisting
• Fostered positive relationships with cross-functional teams, ensuring alignment with client expectations and maintaining effective communication channels
• Assisted individuals in their transition into apprenticeship programs, offering support and guidance throughout the process
• Carried out various ad-hoc recruitment tasks, efficiently managing sensitive client data while upholding confidentiality and compliance

Talent Manager

Robert Gordon University

• Transitional, project and administrative support for disadvantaged students progressing to higher education
• Student outreach and recruitment
• Supporting the delivery and development of key projects to engage students with on-
campus and virtual learning.
• Expert career advice, portfolio support, interview preparation and UCAS application assistance.
• Assisting higher management with data entry and maintenance, time and organisational management, presentation preparation and design, report generation and research, creative problem solving, and development key marketing materials and 
social media management. 

Skills Acquired:
• Working to a Deadline
• Communication
• Teamwork
• Networking
• Data Entry and Management
• Event Planning and Coordination
• Customer Service
• Recruitment 
• Leadership
• Teaching and Learning Support
• Problem Solving
• Analysis and Research
• Staff Interviewing and Selection
• Project Coordination
• Course Development
• Graphic Design and Digital Marketing
• Social Media Engagement
• Staff Management

Software Skills:
• Adobe Illustrator and Photoshop
• Microsoft Suite: Excel, PowerPoint, and Word
• Panopto
• Internal Web Services (IWS)
• HTML

Key Achievements:
• Development of a Virtual Learning Platform which provided accessible
learning resources for Architecture and Art & Design students, increasing
student engagement by 3.7 times (from 30 student per annum to 112).
• Full organisation and coordination of the annual Access To graduation
ceremony 2018/19.
• Generating an in-depth report and plan for the universities 2021-26
expansion of support for lesser-known disadvantaged groups.

Schools Engagement Assistant 

Signature Group

• Customer Engagement
• Interpersonal Skills
• Teamwork
• Communication Skills
• Stress Management

Waitress

Pizza Hut

Bar Staff

• Teamwork
• Customer Engagement
• Time Management
• Conflict Resolution 
• Communication 
• Planning and Organisation

• Student Support
• Public Speaking
• Supporting Key Events,
• Student and Staff Engagement
• Mentorship

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Jade Gilbert

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