Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

University of Bath

Associate Director Communications and Engagement 

Communications Specialist

Royal United Hospitals Bath NHS Foundation Trust

Interim post. Projects include Environmental Sustainability, Media relations strategy, launch of the new Dyson Cancer Centre. Internal and External Communications for an acute hospital with 6000 employees.

Senior Communications Consultant

Warner Bros. Discovery

Consultant DE&I project

Interim post. Setting UK strategy and leading the Consumer comms for d+ streaming during the company merger of Discovery and Warner Bros. Included issues management, media relations, talent negotiations, digital content strategy, stakeholder, team and agency management and budget ownership.
Member of the BEING DE&I group.

Freelance Head of Public Relations

BBC Studios

Spearheading Natural History Unit communications internationally and supporting an ambitious growth strategy.  Member of the NHU Senior Leadership team responsible for Comms across 20+TV productions, the BBC Studios NHU brand and on and off screen talent. Driving the newly established global production business through Corporate, Press / Publicity, Reputation and Internal communications serving clients BBC, Apple, Discovery, Nat Geo, PBS, BBCA, Tencent, Bilibili and Migu. 
Member of the NHU Diversity & Inclusion Group and Sustainability comms champion

Vice President, Communications, BBC Studios Natural History Unit

Senior Communications Manager

Entertainment Retailers Association

Reporting to the CEO, developed and implemented the annual communications plan for the trade association including producing AGM, Yearbook, Record Store Day, National Album Day and reporting sales data from the Official Charts Company. Proactive and reactive media relations across trade and consumer and close collaboration with other entertainment trade associations in music, games and film / TV and member engagement.

Director of Marketing and Communications 

Universal Pictures International Entertainment

Head of Publicity, Social, Brand and Promotions  - Freelance Contract

Disney and 20th century fox

International Director of Publicity and Communications - Freelance Contract

Director, International Publicity

Discovery Inc

Communications Director

PR Manager

Intergrated Communications Consultant (NHS, BBC Natural History Unit, Universal Pictures, Warner Bros Discovery)

An experienced strategic communications leader with over 15 years in-house multinational experience in fast moving, dynamic environments. Expert in translating complex subject matter for mass audiences to maximise engagement and commercial success.  Enjoys collaborating across teams to bring to life creative brand roll outs and highly skilled in executive profiling, media relations, internal communications, event management, crisis and reputation management and content creation. 
A passionate advocate for ED&I and Sustainability within the workplace, I hold a post grad Diploma in Business Management from the Cambridge University Institute of Sustainable Leadership.

Lynn Li

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Lynn Li

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?