Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

id8 Media Solutions

- Brand Development + Client Servicing:
• Lead 12 brands with a robust PR strategy plan while administering client servicing, crisis management and client relations
• Accelerated brand presence by an average of 40% across all brands annually across multiple mediums (print, online & social media)
• Spearheaded planning & execution of public and media relations while leveraging relationships with relevant industry stakeholders
• Effectively executed campaigns with 80% of the budget resulting in a surplus of 125% of the moving allocated target 
• Lead media buying projects within 90% of the allocated budgets for digital and print avenues

- Management:
• Promoted thrice in my tenure of 2+ years and lead + supervised a team of 9 members
• Pivotal to company’s New Business Development pitches, resulting in 20% conversion annually
• Chaired & led performance review and retain team members + train new joiners
• Devised insightful competitor campaign reports

Integrated Marketing Consultant

- Brand Development + Client Servicing:
• Devised PR campaigns within the allocated 100% of the budget provided by clients
• Proposed, planned, and succeeded in celebrity spotting, onboarding face of the brand, annual celebrity relations strategy + selection of press samples resulting in 500+ clips per campaign

- Management:
• Crafted & implemented 5 new internal policies & procedures for an overall positive public relations effort. Restructured and strengthened internal communication to effectively manage client expectations

Brand Consultant

- Brand Development + Client Servicing:
• Took charge to pitch for exclusive stories with an 85% conversion rate via national affiliates of international publications (Vogue, ELLE, Grazia, Hello!, Harper’s Bazaar, Cosmopolitan, etc.)
• Managed event execution for press show, collection preview, cover shoot styling, sit down luncheon and dinners, VVIP events 
• Customised and curated 15 media communications to meet regional requirements
• Reportage - monthly, quarterly, annual
• Communication with global team to work in tandem for regional campaign execution

Associate Consultant - Public Relations (Level 1)

Communicate India

- Media relations
- Crisis management
- Develop PR strategies
- Press release coordination
- Documentation and presentation for weekly, monthly and campaign reports
- In-depth analysis of press outreach
- Influencer marketing

Public Relations Account Executive

AP GROUP INDIA

- Executed multiple marketing campaigns for named brands; Guess Watches, Gc Watches, Just Cavalli Watches, Slazenger Watch.
- Coordinated with PR agency for sourcing, communications, press related content and brand management
- Managed social media account for GC Watches
- Assisted on quarterly - budgeting 
- Assisted on communication artworks
- Building marketing strategies
- Coordination and execution for Visual Merchandising artworks and creatives

Marketing Executive

BCBGMAXAZRIAGROUP

Fashion Consultant Intern

Seasoned Public Relations Professional with a passion for the nuanced intersections of fashion, lifestyle, luxury, and sustainability. Over 5 years I've mastered the art of budget management, meticulously planning and executing strategies that resonate with my clients. With wearing many hats, I thrive on propelling companies forward. My focus extends beyond mere PR – I'm dedicated to fostering growth, cultivating relationships with key industry stakeholders, and steering brands toward lasting success.

With a Master's degree in Fashion Management and Luxury Merchandising from Mod'Art International Paris, I have a strong academic background and a global perspective on the industry.

I have also developed skills in social media strategy, content creation, and events management, which I applied in my previous roles as Integrated Marketing Specialist, Brand Consultant and an Associate Consultant at id8 Media Solutions. My goal is to continue learning and growing in the retail, lifestyle and sustainability industry, and to play a prominent role in the changing landscape of fashion and luxury.

Let's connect and explore how my multifaceted expertise can elevate your brand's narrative and impact.

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Priya Mistry

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