Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Castlemain

Direct Mail Campaigns: Team player in planning and managing outreach campaigns.
Event & Community Engagement: Proven ability to support trauma-informed events that build relationships with Indigenous communities.
Cultural Sensitivity: Committed to culturally safe practices and reconciliation.
Logistics & Project Management: Strong in event logistics, budgeting, and vendor coordination.
Communication & Problem-Solving: Effective communicator with a proactive approach to challenges.

Outreach Specialist

Benevity

- Culture Lead for team, by planning and coordinating team events and meetings to enhance team connections and engagement.
- Write internal communications documents, including handouts and emails, to inform team members of important notices. 
- Edit slides decks for team presentations, to align with company branding and maintain key messaging.  
- Oversee key deliverables and dates and ensure work is on track by following up, communicating deadlines and reminders, and jumping in when needed to get the job done.  
- Manage team initiatives independently, coordinating across different teams at times and externally.
- Support team deliverables, calendars, and communications for OKR goal setting, updates and reporting.
- Present progress and results of tasks to leadership and other stakeholders. 
- Support Operations Leadership meetings notes and materials. 
- Manage team budgets and produce reporting for updates.
- Volunteered on fundraising committee that raised over $130,000 for causes during our signature employee homecoming event the Rock the Causebah. 
- Coordinate and support learning and professional development for team with internal and external opportunities.
- Proud community and events volunteer and coordinator both internally and externally.

Benevity, a certified B Corporation, is the global leader in corporate purpose software. Our award-winning cloud solutions empower iconic brands and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 650+ clients (and counting!) build better cultures and engage their employees and customers to create greater social and business impact. With software that is available in 20 languages, Benevity has processed more than 7 billion dollars in donations and 38 million hours of volunteering time, 340,000 positive actions and awarded one million grants to 303,000 nonprofits worldwide.

Operations Coordinator

ViTreo Group Inc.

Intern

Alberta Health Services

Community Engagement Student

Nicerr

Communications Coordinator

Total Cardiology

Medical Office Assistant

Lynn Fletcher Weddings

Contract Employee for event set up and tear down.
Some of my experience includes; load and unload event items from truck, event decor, and helping with table and chair set up.

Event Crew

Circa Event Productions

Assistant Event Coordinator

The Alex Community Health Centre

Pathways to Housing- Outreach Worker

I am a compassionate, mission driven and creative team player on a journey to spread goodness through meaningful impact.

Theresa Ranallo is a current graduate of the communications and public relations undergraduate degree offered at Mount Royal University. She is a self-proclaimed lifelong learner with experience in healthcare, social work, event planning, communications, and volunteer management. 

Theresa's passion for people, non-profits, and conversation inspires her to engage in meaningful work. Theresa's academic background has focused, in part, on social innovation and non-profit management, which is a cool way to say she loves thinking innovatively to uplift her community. In the fall of 2020, Theresa worked with Alberta Health Services as a communications intern and supported community engagement. As well for the last four months Theresa has completed an internship with ViTreo and connected with at least 11 community client projects. 

Last summer, Theresa celebrated purposeful conversations that support non-profits with the local social enterprise Nicerr. Theresa helped her team with research, communication strategies, and event promotion to connect information seekers with industry experts for a good cause. Also, Theresa had an opportunity to participate in the BounceBackYYC hackathon and won her pitch for the hospitality and tourism track. Her team's winning idea became The Great Staycation YYC and supported Albertans and small businesses alike. 

Theresa brings a decade of experience as a medical office assistant working within hospital and outpatient cardiology. Also, Theresa shares a wealth of frontline experience supporting mental health and addictions as a specialist working at The Alex here in Calgary. Theresa regularly engages with the Calgary Public Relations Society (CPRS) and Lean In, a global community that supports women and workplaces alike to reach their highest potential. She enjoys planning her children's birthday parties, listening to podcasts, and taking off to Canmore for eggs benedict whenever the opportunity knocks.

Fun fact: Theresa is born and raised in Calgary, and her passions include horseback riding and drinking tea even when it's hot outside. 


Theresa Ranallo

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Theresa Ranallo

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