Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

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I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

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📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

I help businesses use podcasting as a smart tool for generating leads and driving revenue. Not just for brand awareness. I treat podcasting as a key part of the sales and marketing engine.

What I’ve seen is that when a podcast is built with strategy from the start, and aligned with the right audience, guests, and messaging, it can open doors. It builds trust quickly and creates opportunities that are tough to get through cold outreach or ads.

This is the kind of podcasting I focus on. Strategic, intentional, and designed to support business growth. From concept to content, I work with founders, marketers, and sales teams to create shows that don’t just sound great but actually move the needle.

If you're exploring new ways to start better conversations with the right people, or you’ve got a podcast idea that you think could support your sales pipeline, I’d love to chat.

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