Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

—

I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

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📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

"When the marketing neurons fire, adapting across industries and solutions isn't like carving marble with fingernails — it's about sculpting with insight and agility."

I am a seasoned marketing & communications professional with global experience spanning technology services and consulting. 

My approach is client-centric and rooted in empathy. Having led strategic initiatives leading global organizations, such as IBM, Capgemini, Kyndryl, and Fortis Healthcare, I've delivered measured outcomes.

My colleagues and customers recognize me for:

✔ ⁠Exceptional leadership in driving content marketing, communication, analysts and senior-level engagements.
✔ Creating demand through intensive frameworks of thought leadership content. 
✔ ⁠Attention to detail and strong ability to fortify analyst and stakeholder relationships.
✔ Proficiency in data-driven and journalistic storytelling. 
✔ Resilience amid changing and fast-paced environments.
✔ Passion-driven by vision, with a collaborative approach and an entrepreneurial mindset.

My spiritual spine comes from:

1. Yoga, meditation, walking in nature.
2. Reading voraciously. Writing fearlessly. 
3. Supporting animals.

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Yogesh Shah

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