Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

—

I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

—

📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

As a Senior Manager - Thought Leadership Sales at iResearch Services, I help brands to create and execute high-quality thought leadership programs for C-suite audiences that achieve commercial and marketing objectives. I have over two years of experience in this field, working with leading publishing firms, consulting firms, corporates, and market research firms across various industries and geographies.

My core competencies include Customer Relationship Management (CRM), People Management, and Strategy. I excel at building and maintaining long-term relationships with clients, managing and motivating teams, and developing and implementing effective sales strategies. I also have a passion for content creation and research, and I leverage my expertise in these areas to deliver impactful and insightful thought leadership programs that drive media attention, engage senior executive audiences, attract new leads, and delight internal stakeholders.

Nancy Sethi

Helping B2B leaders turn research and insights into credible thought leadership | Research, content & go-to-market support

Hamilton Bradshaw | Serial Entrepreneur | Investor on BBC's Dragons’ Den (2007-2010)

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