Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

—

I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

—

📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

Copywriter| Brand Voice Strategist| Content Writer| Ex Journalist (TOI, TNIE) #Copywriter #BrandVoiceStrategy #Ghostwriter #Ads

Hey, I’m Sidharthan! Thank you for reading!

I’m a writer with more than 8 years of experience. I spent 5 years as a journalist with major Indian publications, including The Times of India and The New Indian Express. 

During my journalism career, I wrote feature articles, covered live events, interviewed sports stars, actors, stand-up comedians, musicians and more.

I’ve told hundreds of interesting stories through my articles, which were read by thousands of readers. I contributed to the growth of Chennai Times’s Twitter and Facebook handles (the online entertainment news tabloid of The Times of India).

I made a shift to content writing/copywriting during the pandemic. In 2021, I joined EduFund, a FinTech platform. I wrote push notifications, emails, social media posts, YouTube scripts, app content, ad copy, Quora answers and guest post articles on behalf of the founder, which were featured in Forbes, Mint and Money Control publications.

My interest in copywriting grew because of expert copywriters Alex Cattoni and Tamsin Henderson. I took a few courses from them that transformed my copywriting abilities. 

I’m a qualified brand voice strategist trained by copywriter Alex Cattoni. As a copywriter with a solid understanding of crafting brand voice guides for businesses, I can create copy that has a consistent tone and reflects your brand persona across different platforms.

I created a brand voice guide for a Life Skills Trainer and provided ghostwriting services for her LinkedIn account. I helped her improve post impressions by 4000% and generate 8 leads in 4 months. You can confirm this in my recommendation section.

I also create spec ads for different brands and share them on LinkedIn.

I look forward to working with your brand as a full-time copywriter/brand voice strategist to help create copy that resonates with your audience, builds trust, and ultimately turns followers into customers.

Send me a DM or email me at vsidharthan22@gmail.com if my profile interests you.

taplio

The Battle

Yogesh Shah

Sidharthan Venkatramesh

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