Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Vetsource UK

Marketing Lead

RocketShip HQ - Mobile User Acquisition Agency

Head of Creative Strategy

Creative strategy for brands across sectors, including e-commerce, wellness, mobile gaming, productivity, etc

Creative Strategist

Penguin Random House India

Copy editing of commissioned book manuscripts for style, language, structure and grammatical consistency

Copyeditor

IMS Learning Resources Pvt. Ltd.

Online/offline branding & design, lead generation and customer acquisition across two states
Career mentorship and academic mentorship to 800+ students annually 
Mentor a team of counsellors and faculty to achieve higher lead-to-enrolment conversion

Business Development Lead

Branding & Design: Led all outbound communication, including marketing channels (website, socials) and corporate communications. 
Headed video production, developed company's first fully video-based online product.
Editor of in-house monthly magazine, catering to 35k+ readers
Content development and optimisation for website, Google network, social networks (Facebook, Twitter, Instagram), blogs, SMS, emailers

Senior Marketing Manager (Digital & Content) 

Led all branding and marketing activities on socials for both HQ and 30+ franchises. Includes customer interaction on a one-to-one basis on socials, design-related initiatives (posters, print ads, outdoor designs, online creatives, landing pages, etc).
Editor of in-house monthly magazine with 35k+ readership. 
Key member of several major interdepartmental projects (HR, IT, Products and Academics).

Marketing Manager

Editor of Advanc'edge monthly magazine, under IMS Publications. 
Editorial and content strategy, leading a 4-member team

Editor

Research and write articles for students aspiring to study management in India and abroad.
Interview faculty and directors of institutes, students and alumni, and industry professionals.

Senior Correspondent

The Asian Age

Sub Editor

ABP Pvt Ltd

Formulating ideas for stories, meeting and interacting with people from various fields, collecting information required from any possible source, writing, editing and readying my copy for publication.

Correspondent

Marketing professional with 17+ years’ experience in marketing strategy, brand building, digital marketing, content strategy and communications. 
Deep customer-centric, insights-based approach, with substantial experience in deploying digital solutions and managing complex projects. Exposure to US, UK, European and Asian markets. Skilled in senior stakeholder management, partnering with external agencies, and managing cross-functional teams across strategy, design, technology, and sales.

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The Battle

Shamanth M. Rao

Aditya Prakash Iengar

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