Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

🧠 This is the breakthrough that made AI headshot generation possible

📍 We often think of AI progress as magic - but it’s really a story of simple extrapolation.

I spoke to Rohan Khadatkar, Head of Marketing at InstaHeadshots, on Intelligent Artifice, about how one key technological leap unlocked the entire category of realistic AI headshots.

Here’s how he explained it 👇

ChatGPT made “text to text” easy to grasp.

You type a prompt (text input) and get an intelligent text output. 💬➡️💬

Now, extend that same logic - 
🖼️ text → image
🎵 text → music
🎙️ text → voice

That’s where the next wave of AI breakthroughs began.

In the text-to-image world, the first big leap came when researchers built models that could take a text description - say “a red apple on a table” - and generate a photo-realistic image that looked like a real apple. 🍎

The next leap - the one that made AI headshot generation possible - was even bigger.

It was the ability to take just 8-10 images of a person and train a model to learn their identity. 🧩

Once that became possible, tools could generate realistic portraits that looked like the same person - across different poses, styles, and lighting.

That was the foundation on which the 2023 headshot generation revolution was built. 🚀

From a few sample photos → to a full digital identity.

A tiny dataset - a massive leap.

🎧 Full conversation with Rohan Khadatkar on Intelligent Artifice:
https://lnkd.in/dKSbwGJG

🚀 20-40% ROAS increase for mobile apps in 60 days | AI-fueled UGC & video ad creative production 📹 | 3x Exits | $100m+ ad spend | Meta, Google, TikTok partner

📬 I analyzed 70 ads for Fyxer AI ($17mm ARR AI app)

52% of their ads focus on this BIG emotional trigger….

Relief from overwhelm:

→ Inbox zero before 9am
→ "Drowning in emails?"
→ How I sleep knowing my emails are drafted and organized.

Which probably means... it's working. 

But there's more going on behind the scenes - so I ran it through my Sherlock Holmes Investigator Agent. 

It analyzed every single frame and conducted semantic analysis across the entire ad library - and then I checked it against what I was seeing manually. 

This is how their ads break down:

📝 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗙𝗹𝗼𝘄
↳ Problem → AI solution → transformation
↳ Storytelling showing time saved and productivity gained

💢 𝗣𝗿𝗼𝗯𝗹𝗲𝗺s
↳ Endless unread emails draining focus
↳ Feeling buried in work emails
↳ Losing hours to inbox triage

⏳ 𝗨𝗿𝗴𝗲𝗻𝗰𝘆
↳ "Experience inbox zero by 9am"
↳ "Start your free trial"
↳ "Overdue replies"

📈 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆
↳ "Start your free trial, no card required"
↳ User testimonials and trust markers

🌸 𝗔𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀
↳ Get to inbox zero by 9am.
↳ Calm mornings and nights.
↳ Get more done without opening another tab

In our full breakdown, I share insights from the ad analysis our system ran, including:

✅ Effortless productivity: "Inbox Zero in minutes, not hours"
✅ Liberation from overload: "Reclaim your time from endless emails"
✅ Smart automation: "Your AI that manages replies while you focus on real work"

Full Notion analysis is here: https://lnkd.in/dsZ7S86c

And if you want me to analyze your competitors ad libraries and see what angles we can find... drop me a DM / email: shamanth@rocketshiphq.com

Happy to run a few for free.

𝗜 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝟱𝟬+ 𝗕𝗮𝗯𝗯𝗲𝗹 𝗮𝗱𝘀 𝗳𝗿𝗮𝗺𝗲-𝗯𝘆-𝗳𝗿𝗮𝗺𝗲 with AI. Every subscription app founder going into Q5/Q1 should internalize these 5 learnings.

When I ran them through 𝗕𝗿𝘂𝘁𝗲𝗙𝗼𝗿𝗰𝗲 𝗔𝗜 frame-by-frame, I found 5 psychology patterns that drive their wins.

𝟭. 𝗔𝘁𝘁𝗮𝗰𝗸 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗪𝗶𝘁𝗵 𝗩𝗶𝘃𝗶𝗱 𝗔𝗻𝗮𝗹𝗼𝗴𝗶𝗲𝘀 
↳ "Switching from my old language app felt like going from a rustmobile to a Ferrari" 
↳ They reference 'gamified apps' without naming competitors.

𝟮. 𝗨𝘀𝗲 𝗖𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗧𝗶𝗺𝗲𝗳𝗿𝗮𝗺𝗲𝘀 
↳ "Have real conversations in three weeks" 
↳ Not "learn fast" 
↳ Not "fluent soon"
Three weeks feels achievable but ambitious.

They show it across formats. 
↳Suspense hooks. 
↳Interactive ads. 
↳ Before/after split screens with date labels.

𝟯. 𝗛𝗮𝗺𝗺𝗲𝗿 𝗢𝗻𝗲 𝗖𝗹𝗲𝗮𝗿 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹 
↳ "Built by 200+ language experts" 
↳ They repeat this across every ad format 
↳ Travel testimonials, creator POV, competitor contrasts

Repetition compounds trust.

𝟰. 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗲 𝗘𝗮𝘀𝗲 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 
↳ "You only need 10 minutes a day"
↳ Morning coffee rituals
↳ Freelancer on the go 
↳ Pre-work routines

They show real people fitting lessons into everyday life.
Removes excuses before they form.

𝟱. 𝗨𝘀𝗲 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 

↳ "The pronunciation is too good" 
↳ Frame benefits as complaints
↳ "I regret learning too fast"
Every ‘complaint’ is actually a flex.

It subverts expectations. Makes benefits more memorable.

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝗿 𝗹𝗲𝘀𝘀𝗼𝗻:
Show them what life looks like after switching. Make the contrast impossible to ignore.

That's why these ads work longer and power Babbel's creative engine that has driven 18 million subscribers.

Want the full breakdown with actual examples you can apply?

Drop "𝗕𝗔𝗕𝗕𝗘𝗟" in the comments 👇

I'll send you the complete analysis.

Spartapp

Co-Founder

Goin

Growth / Marketing Advisor 

Freelance

With over 8 years of robust experience in the mobile app domain, I have honed my skills and expertise across a variety of pivotal areas including:

** User Acquisition for Apps: Proficient in leveraging AdNetworks like TikTok, Meta, Google Ads, Apple Search Ads, Reddit, Twitter, as well as DSPs like Liftoff, Moloco, and Applovin to drive user growth and engagement.

** MarTech and AppTech: Acquired a solid grasp of Attribution, SKAN (iOS), ATT, and event tracking plans, which are essential for insightful data analysis and decision-making.

** User Lifecycle/CRM: Gained extensive experience in orchestrating automated campaigns, conducting A/B Testing, and incrementality tests to enhance user retention and lifecycle value. Proficient with platforms such as Braze, Iterable, Customer.io, and Clevertap.

** App Monetization: Developed a strong understanding of various business models including transactional, subscription, in-app purchases, or ad-based monetization. Hands-on experience with tools like RevenueCat and Adapty for subscription and in-app purchase management, as well as Google AdMob for Ad Monetization.

App Growth Consultant

Nuclio Digital School

Lecturing in the Master of Digital Product Management at Nuclio, focused on training Product Managers. Teaching classes in both the on-site Master in Spanish and the international Master in English. 

Modules: 

- Product Growth
- OKRs 
- Mobile Marketing

Visiting Professor

ISDI

Imparto clases en áreas relacionadas con el Marketing, especialmente el Marketing para apps o Marketing Mobile. Áreas como:

- Diferencias entre ecosistemas app y web
- Cómo medir en una app: eventos, schemas, atributos y tracking plan
- User Acquisition para apps
- User Activation para apps
- User Retention and Engagement para apps
- Monetización para apps (suscripciones, in-app purchases, etc)
- Experimentación y testing para apps
- Cómo atribuir en app: Mobile Measurement Partners (MMPs)
- Privacidad y apps: SKAdNetwork (SKAN), ATT y Privacy Sandbox
- Mobile Engagmenent Strategies (CRM)

Lecturer | App / Mobile Marketing

Universidad Complutense de Madrid

Teaching in the joint Master between the British holding WPP and the Complutense University of Madrid (UCM). My classes are focused on the following topics: 

- Branding for startups 
- How Branding affects Growth
- New models of Brand implementation

Visiting Lecturer | Master in Brand Creation and Management

Universidade da Coruña

Visiting professor in the Master of Business Innovation & Digital Strategies. 

I mainly give lectures about: 

- New business & work models
- Client acquisition in digital environments 
- Main business KPIs and how to improve and optimize them 
- Loyalty strategies
- Digital Marketing
- Content Strategy

Reforge

Certified Member 

Sololearn

Reporting directly to the VP of Product, as well as indirectly to other members of the company's Leadership, my responsibilities include:

Leading the first joint project between Activation/Onboarding and User Acquisition (targeted onboarding), with the goal of reducing user drop-off during the process from web/app visit/installation to the "aha moment" by using existing user information (campaign, creativity, landing page, etc.)

Leading a multidisciplinary Growth team (ASO, Affiliation, Paid Media + multiple agencies). With my background in Growth Marketing, I was able to help the team a) integrate into Product dynamics, b) improve the efficiency of Paid UA efforts (ROAS x5), c) create a testing system, and d) create an optimal reporting system using tools like BigQuery, PowerBI, and Looker Studio, among others.

Optimizing Ad Monetization in both iOS and Android apps, including identifying and optimizing problems related to selected geographies, pre-fetching of ads by the iOS and Android teams, setting eCPM floors, optimizing ad unit performance, and integrating ad sources. Stack used: Google AdMob + BigQuery

Cross-platform tracking, attribution, and measurement necessary for measuring Product efforts in both web and apps. An ambitious project that included integrating app and Web SDKs, creating a web tagging system + sending information to the Data Layer, or integrating BigQuery with data sources. Project stack: MMPs (Adjust and Appsflyer), Google Tag Manager, Google Analytics 4, Google Search Console, and Looker Studio.

Implementing and optimizing the CRM (Iterable). A project with several phases, including a) defining the necessary schema of events and properties in the CRM, b) sending events via SDK (apps) or S2S (backend), c) creating automated email + push notification workflows for each Product vertical, and d) generating control groups to measure the incremental impact of communications.

Head of Growth and Marketing

aurora_app

Marketing and Growth Advisor

Growth @Sololearn | App Growth Consultant | Spartapp Co-Founder | MarTech passionate

Passionate about change.  I live in a process of constant change and renewal. I tend to refuse "thing as they always have been done" mindset and I try to better myself every single day. Quite a challenge.

From time to time like to shut out the world in order to look at what has been achieved and enjoy it. I look back, I learn from the experience and I look forward again with huge motivation.

I think that a lot of lessons can be learnt anywhere and that's how it happened to me in Summa, Superunion,  and Trivu. Now, I try to use and put into practice what I have learned  Bnext, where we believe that a new and customized financial model is possible. 

Proud URJC, EAE / University of Barcelona and ​​Digital Innovation Center Alumni and Udemy online education lover. 

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