Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Phiture

I lead a cross-functional team of growth marketers specializing in CRM & Retention, Paid Acquisition and App Store Optimization.

Growth Lead

Nextdoor

Growth Marketing Lead

Countingup

Series A Fintech backed by ING bank, Sage, and Framework Venture Partners

Led User Acquisition (Paid Social, SEM, and Affiliates), ASO, CRO

Performance Marketing Manager

Merkle EMEA

- Managing a team of 7 direct reports (including Managers) 
- Digital Delivery Lead for Honda Europe spanning across Paid Search, Social, Programmatic Display & Video
- Account Director for Tesco Mobile’s Paid Search, SEO, YouTube, and Media Science initiatives 
- Leading Paid Search for Meta in EMEA (Facebook Portal and Oculus)

Senior Manager - Digital Delivery 

- Managing a team of 5 Account Managers
- Hyundai UK & Twitter EMEA Account Lead

Manager - Paid Media

Associate Team Leader

Senior Account Manager

Account Manager

Samsung Electronics

Digital Data Analyst

Growth @ Nextdoor

Growth marketing expert with 10 years of experience building teams and scaling budgets to $M+/mo with strong payback periods. 

•Have worked with 15+ advertisers of all sizes across both B2C and B2B verticals such as Meta, Nextdoor, Twitter, Honda, Hyundai, and Tesco with a more recent focus on Mobile App growth.

•Hands-on agency background, able to roll up my sleeves and run any campaign myself. 

•Can deliver creative that resonates with an audience while having a command of every key metric to drive business performance.

•Knowledge of how to build world-class campaigns in today’s changing landscape, including the tools to use, the metrics to measure, and the proper attribution methodologies.

taplio

The Battle

Shamanth M. Rao

Emil Dimitrov

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