Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

IntellectoKids

Head of User Acquisition

GoIT - простой путь в IT

- Management of the performance-marketing department (search ads, display ads, paid social, affiliate networks).
- Creation and execution of paid media acquisition strategy (Meta Ads, Google Ads).
- Efficiency monitoring of team members and contractors.
- Development of go-to-market strategy on foreign markets (USA, Mexico, Poland, Kazakhstan).
- Traffic quality and conversions tracking, marketing reports automation. Development of multichannel marketing analytics system.
- Market research and analysis to launch new products and markets.

Head of Performance Marketing

Vectorly

- Development of go-to-market strategy for B2B SaaS product.
- Development of long-term communications marketing strategy: email newsletters, event based campaigns (Intercom, Mailerlite, ClickSend).
- ProductHunt launch support.
- Optimization of user flow within the product and development of onboarding (product tours, email communication series).
- Management and execution of performance-marketing activities across channels (Meta, Twitter, LinkedIn, Quora)
- Marketing analytics setup (GTM, GA, Google Sheets Dashboards).
- Marketing communications automation (Webflow, Meta & LinkedIn lead forms, Zapier, Intercom, ClickSend, Mailerlite / Mailchimp, Calendly, Zoom, Pipedrive, Google Sheets).

Chief Marketing Officer

Фоксфорд

- Management of the performance-marketing department (search ads, display ads, paid social, affiliate networks).
- Creation and execution of paid media acquisition strategy.
- Management and execution of performance-marketing activities across channels (Meta, Google Ads, Yandex.Direct, VK, MyTarget).
- Media planning, budgeting, distribution of marketing budget across channels and projects.
- User acquisition funnels development (landing pages, chat-bots, lead forms).
- Market research and analysis to launch new products and markets.
- Development of own multi-channel marketing analytics system.
- Traffic quality and conversions tracking (Google Analytics, Yandex Metrika, SQL / ClickHouse).
- Marketing reports and dashboards creation (Google Analytics, Yandex Metrika, Metabase).
- Product analytics: cohort analysis, users flow analysis, acquisition funnels decomposition.

Фактура

- Creation and execution of paid media acquisition strategy.
- Media planning, budgeting, distribution of marketing budget across channels and 20 regional departments.
- Creation and optimization of landing pages and lead generation funnels.
- Creation of media materials and text content for paid ads.
- Hands-on management across paid search and paid social.
- Marketing automation (Tilda, Bitrix, Google Sheets, Zapier)
- Marketing analytics setup (GTM, GA, Yandex.Metrika, Google Sheets Dashboards).

Marketing Manager

Paid Social Marketing Manager

Head of Performance Marketing / Head of User Acquisition with 8+ years of experience in SEM (Google Ads, Yandex Direct), paid social (Meta, TikTok, Quora, LinkedIn, Twitter), affiliate marketing channels and marketing analytics (Google Analytics, Google Tag Manager, BI (Metabase, Tableau), SQL, Python).

taplio

The Battle

Shamanth M. Rao

Kirill Marenkov

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?