Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Phoenix Games | Global Family of Games Companies

Marketing Science - cohort LTV prediction, forecasting, budget optimization

Senior Data Scientist

MovieStarPlanet ApS

Marketing Analytics: MMM and causal impact models, LTV/ROI prediction, integration with various sources (Google Ads, Firebase, Appsflyer, SKAdNetwork) to consolidate all data for campaigns

ML models: image classification and anomaly detection models in production (PySpark, Keras, Sagemaker) to identify and reject inappropriate images

Other: A/B tests for segmented offers, forecasting for various KPIs and markets, ETL scripts development and automation, dashboards creation with Tableau

Senior Game Analyst

Tigo Paraguay

Creation of new prepaid offers targeted at different customer segments based on their needs, recharge frequency and consumption behavior

Design, implementation and evaluation of experiments on target/control groups with different set of offers to test the response to changes in the offer grid (A/B testing)

Validation of business requirements and provision of use cases for big data projects which seek to implement ML models for next best offer, next best action and churn prediction

Pricing analysis, what-if scenarios, forecasting. Creation of various ad-hoc analysis, dashboards, reports, data mining models and forecasts to monitor multiple KPIs from the area

Strategic Offer - Prepaid

In charge of designing and implementing loyalty and retention actions to reduce churn and improve life expectancy of customers by making extensive use of business intelligence and data mining.

Introduced proactive retention campaigns based on a churn predictive model and interactive alarms

Participated actively in the implementation of targeted collection campaigns to improve payment behavior and reduce churn

Built ad-hoc analysis, dashboards, reports, data mining models and forecasts to monitor multiple KPIs from the Postpaid area

Loyalty & Retention - Postpaid

Millicom International Cellular

Identified and proposed Data Warehouse and Business Intelligence initiatives that provided high value to the business and defined the DW/BI strategy for the Millicom African operations that include Ghana, Tanzania, Senegal, Democratic Republic of Congo, Chad and Rwanda.

Managed CAPEX and OPEX budgets of DW projects in Africa

Became the liaison among the different Africa Data Warehouse teams by creating a channel to exchange ideas, best practices and implementations that could be shared among the operations

Led team of consultants and local DW managers of the operations during the Data Warehouse Program Lifecycle coordinating, reviewing and validating the Business Requirements definition, Technical Architecture, Data Model design, ETL and Database implementation, Reporting/Front-end solution selection, operational processes and growth plans for the operations involved

Provided support for the implementation of regional and global projects that required standard data to be provided from each of the African operations 

Participated actively in the design and implementation of the ETL and standardized dimensional data model used as a basis for DW developments across the region

Regional Data Warehouse Manager - Africa

Improved visibility of the business by designing and implementing the Business Operation Centre (BOC) in Tigo Ghana. The BOC consisted of providing main KPI to the Go to Market team and other departments through different information channels such as dynamic web-based near real-time dashboards using the Dundas Dashboard tool as well as SQL Server Analysis Services (SSAS) cubes, email and SMS notifications or alerts based on data fed by the Data Warehouse.

Designed and implemented automatic scripts to process commissions for the different sales channels such as freelancers, team leaders and point of activations.

Commercial Navigator Team Leader

Implemented automatic email business flashes which provided stakeholders with a daily summary of revenue, market share and subscriber figures

Prepared detailed ARPU segmentation for Managers on a monthly basis

Developed a large number of ad-hoc reports for internal customers with information on usage of specific products and subscribers behavior

Designed and deployed SSAS cubes to track daily activations, registrations and revenue by sales channel

Provided data and support for the generation of Data Mining clustering models using SSAS

Provided local and remote support in the implementation of the Fuel Control System that aided in the tracking of Fuel for the sites

At the end of the period, acted as Head of Data Warehouse and as such managed the team and represented the department. Assisted to the management meetings to provide a summary of the status of all the projects, tasks and issues of the department. Also, assigned individual and departmental KPIs and worked along with the team to achieve our goals in the timelines defined.

Data Warehouse Consultant

Supported the technical deployment and implementation of the Distribution Management System in Millicom operations such as DR Congo, Tanzania and Ghana working with the global project team, other Millicom operations and the supplier

Trained operational resources in technical skills to manage and support the technical aspects of the DMS

Coordinated User Acceptance Testing

Became the technical support interface by working with the supplier and Millicom project team and operations, for the system support and trouble shooting

DMS - Project & System Support Coordinator

Chena Ventures

Implemented new features for the sites of the Chena Ventures Network (Clasipar.com, Classificados.com and Yagua.com) using Ruby on Rails application framework

Web Developer

Cibersons Group

Designed, coded and deployed Trivia platform for VAS promotions using PHP 

Developed mobile compatible WAP sites that included customized support for different phones models 

Created SMS control panel to filter text messages based on its properties

VAS Developer

Chena Ventures (former Hyper SRL)

Worked half-time during the last year of high school to develop Multimedia applications for the Hypermedia CD magazine.

Software Developer

DeveloPy.com

DeveloPy (name coming from Development in Paraguay) was born as a personal project to share tutorials, articles, guides and other resources for spanish speaking webmasters.

Founder / Developer

Yagua

Worked half-time during school for a period of three months to support design (using HTML and Javascript) of the first paraguayan search engine called Yagua.com.

Full-stack senior data analyst with a MSc. in Data Science from Indiana University.

My passion is applied analytics, using tools and techniques to get insights from data and translate these to recommendations that can drive decisions and generate impact.

Some of the projects I’ve worked on include: anomaly detection on live images, automation of training, evaluation and deployment of forecasting models, tracking and impact analysis of marketing campaigns (LTV, ROI), A/B testing for conversion optimization, game economy analysis, NLP applied to user feedback, ETL pipeline optimization and integration with multiple sources like Google Ads, Firebase, Appsflyer, Zendesk, Humanity.

Tooling: SQL on Snowflake, PySpark/MLflow on Databricks, Tableau and Python libraries for data visualization.

taplio

The Battle

Shamanth M. Rao

Nicolas Escobar

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