Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

AppAgent / Strategic Growth for Mobile Games

In my role as Senior Growth Manager at AppAgent, I drive strategic growth initiatives for mobile game clients through data-driven performance marketing. 

Key responsibilities include:
📊 Data-Driven Campaign Management: Designing and executing user acquisition campaigns, grounded in analytics and deep market insights, to optimize player engagement and revenue growth.
🚀  ASO and Product Marketing Strategy: Developing cross-functional strategies for App Store Optimization and aligning marketing efforts with product development to improve visibility and conversion rates.
🤖 AI-Enhanced Creative Testing: Spearheading iterative testing for AI-powered creatives to keep ad content innovative and resonant with target audiences.
🤝 Client Relationship Management: Building strong client partnerships, ensuring transparent communication, detailed performance reporting, and continuous optimization based on evolving goals.

Senior Growth Manager

RocketShip HQ - Mobile User Acquisition Agency

🚀 As the Head of Performance Marketing & Special Projects at Rocketship HQ, I spearhead our growth trajectory by crafting and implementing cutting-edge strategies tailored to enhance revenue streams, broaden our client base, and propel them toward their objectives.

🧠 My proficiency in performance marketing extends across various domains, encompassing meticulous research, insightful analytics, and adept account management.

🤝 I am dedicated to nurturing robust partnerships with stakeholders, ensuring that Rocketship HQ remains poised for success.

📊 Through a steadfast commitment to data-driven methodologies, I continuously refine our clients' strategies, leveraging tools for AI-themed creatives, data studio dashboards, and media mix modeling. This approach allows us to remain ahead of the curve in an ever-evolving media landscape while delivering exceptional results.

Head of Performance Marketing & Special Projects

📱 Managing paid user acquisition for mobile apps across platforms like Facebook, Instagram, Snapchat, TikTok, Apple, and Google UAC, as well as on Ad-networks (Unity, IronSource, AppLovin, AdColony, Taboola).

📊 Leading analytics & FB Robyn MMM models to drive insights and optimize strategies.

💰 Achieving profitable scaling for our clients through rigorous creative and audience testing.

🎨 Providing a comprehensive, fully managed service from creative ideation and design to campaign management, analytics, and reporting.

Sr. Performance Marketing Manager

Performance Marketing Manager

Mayrra

🛍️ Founded MAYRRA, India's online jewelry store, offering an extensive collection of trendy and fashionable jewelry pieces.

👩‍💼 Role expanded to encompass buying, sourcing, website setup, marketplace integration, online promotions, design, social media management, and packaging.

🔍 Identified a niche market opportunity in Rajputi fashion jewelry, bridging the last-mile gap and catering to key clients by capitalizing on demand and supply discrepancies.

Founder

Gemcolorz Group

🛒  Managed marketplaces integration (Amazon, Walmart, eBay, Etsy, etc.) and executed paid marketing campaigns. 

🌐 Pioneered the development of a B2C retail website while spearheading social media marketing and SEO initiatives.

E Commerce Manager

ICICI Prudential Life Insurance Company Limited

👥 Managed a dynamic team of 12 individuals and oversaw investment and LI business operations across 16 ICICI Bank branches in Jaipur, Rajasthan.

Manager of Marketing

The Jewellery Channel

🎓 Campus selected at Vaibhav Global Ltd. (VGL), an electronic retailer of discount fashion jewelry and lifestyle accessories across the US, Canada, UK, and the Republic of Ireland.

🛍️ As a key member of the e-commerce team at VGL, UK division - The Jewellery Channel (TJC), I played a pivotal role in the successful launch of the updated TJC Shopping mobile App. My responsibilities included driving revenue and downloads through diverse App marketing techniques.

📧 I also managed email campaigns, orchestrated social media marketing initiatives, optimized affiliate marketing strategies, conducted data analytics, implemented tag management solutions, executed inbound marketing tactics, and orchestrated paid marketing campaigns.

Deputy Manager- Digital Marketing

TATA Power

🌱 Crafted proposals centered on agricultural and forestry development, as well as conducting field-based Impact Assessments for Tata Power's CSR initiatives.

Intern

As a Senior Growth Manager at AppAgent with a decade of experience in mobile performance marketing, ASO, and product marketing, I specialize in scaling brands profitably and efficiently. My approach combines data-driven strategy, AI-enabled ad creative, and an adaptive mindset, always aiming to push the boundaries of mobile app growth. Internally, I contribute to AppAgent's thought leadership efforts. 

My expertise spans end-to-end campaign management - from building iterative hypothesis testing plans for UGC and AI-driven ad content to optimizing cross-platform user acquisition on Facebook, Google, TikTok, and other leading ad networks. I manage all facets of campaign setup, performance analysis, and creative optimization while ensuring that each initiative is strategically aligned with clients’ growth goals. A significant part of my role includes implementing Media Mix Models (MMM) using tools like FB Robyn to achieve optimal budget allocations and enhance CPA efficiency.

Before joining AppAgent, I founded Mayrra - Fashion Jewelry, an e-commerce platform for traditional and affordable jewelry, following roles in e-commerce across companies like Gemcolorz Group, ICICI Prudential, and Vaibhav Global Ltd. My diverse background in digital strategy, analytics, and product positioning fuels my holistic approach to growth.

An ISB alumnus with an Advanced Management Degree in Business Analytics, I’m driven by a lifelong commitment to learning, humility, and the value of constructive feedback. Outside of work, I’ve pursued my interests in Judo, representing my state at the National Championships, and volunteered in community programs through Tata Power.

As I continue to grow, I’m dedicated to evolving as a leader in mobile growth strategy, collaborating with talented teams, and helping clients achieve their ambitious growth goals.

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