Shann Holmberg

Head of Performance Marketing

The growth of your Web3 project may feel like a maze.
You have many questions, but no good answers.

Our client’s Challenges:

• Struggling with user and community growth.
• Attracting irrelevant or bot users.
• Lacking a strategic marketing direction.
• Time and knowledge limitations for Web3 marketing.
• Unsuccessful marketing campaigns.
• Declining community, unable to attract genuine users.
• Difficulty establishing authority in the Web3 space.
• Unable to find a competent agency versed in Web3.

Our Solutions:

• Building real, engaged community members.
•Developing a tailored go-to-market strategy.
• Providing a dedicated marketing team to guide your strategy.
• Offering a results-driven approach, leveraging our extensive experience.
• Helping you gain credibility and trust within the Web3 space.
• Operating as a seasoned Web3 native marketing agency, with four years in the field.

Our Success:
• +150 Clients
• +15 Employees
• +100 Million Euro Raised
• 2 Million followers gained for clients

Our past and present clients: OKX, Gamestarter, Oasis Foundation, Polkadot & Choise.com
Book a meeting with us today and get a tailored solution:
https://calendly.com/lunarstrategy/linkedin-social-media

Head of Growth

As the Head of Growth at Lunar Strategy, I have a strong track record of driving operational and business development, managing high-value client accounts, crafting paid media strategies, and advising clients on marketing opportunities. I am passionate about helping businesses grow and excel, and I am skilled at developing innovative solutions to overcome challenges.

In my role, I assist in developing and implementing frameworks and processes to streamline team workflows and drive efficiency. I work closely with high-value clients to manage work delegation, communication, and customer success. I am adept at collaborating with the team to create and execute marketing plans to meet clients' goals.

As a paid media strategist, I excel at crafting strategies to drive targeted, measurable results for clients and am skilled at overseeing the development and execution of ad campaigns. I also offer expert advice to clients on marketing opportunities, helping them to identify and capitalize on new avenues for growth.

In addition to these responsibilities, I assist with brand and marketing strategy, leading branding and marketing strategy workshops for clients to identify key differentiators and establish a clear direction. I have experience developing comprehensive brand strategies and marketing plans to help clients achieve their business objectives.

Investopedia

● Part of a small team that creates informative articles on wallets, crypto exchanges, 
cryptocurrencies, and other crypto applications, catering to a diverse audience. Articles 
received 4000+ views per month on average.
● Conducted in-depth research independently, ensuring accuracy and credibility in 
cryptocurrency articles. Published two articles per month.
● Worked closely with the editor Michael Sacchitello to maintain high-quality standards and 
editorial guidelines.
● Responsible for reviewing and revising previous articles to ensure they remain up-to-date with the latest information and developments in the cryptocurrency space.

Contributing Writer

Ledger

● Worked cross-functionally with PMs and PMMs to create content that aligned with
Ledger’s GTM strategy (working with PMs and PMMs)
● Produced clear and concise explainer articles on a range of cryptocurrency-related 
topics, simplifying complex concepts for a broad audience using analogies to drive topof-funnel interest for Ledger.
● Works cross-functionally with product teams to stay updated on the product roadmap and 
releases.
● Responsible for structuring articles based on briefs and maintaining a consistent style 
and tone to align with Ledger's brand identity and guidelines.

Writer

Hedera Hashgraph

● Spearheaded the content strategy for the Learning Center, identifying and selecting 
pertinent topics within the cryptocurrency space.
● Ensured that articles covered a wide range of concepts, including DeFi, stablecoins, 
DAO, and more, catering to a diverse audience while highlighting Hedera’s unique 
differentiators
● Took charge of structuring articles, devising comprehensive outlines, and organizing 
content to provide in-depth explanations of cryptocurrency concepts.
● Managed the entire process from managing the content calendar to working with design, 
product, and marketing to ship clean and easily understood content of highly technical 
concepts
● Maintained a rigorous quality assurance process to ensure all articles met Hedera 
Hashgraph's standards for accuracy, clarity, and relevance.

Freelance Writer

Freelance editor/writer

Business Today, Ternio, coinpass, CryptoCoins SuperMarket, Zephyrnet

Edit news stories and cover the crypto market for Business Today

Cover Defi space and write opinion-based articles for Ternio. Also, created a special report to be submitted to SEC on blockchain and crypto trend analysis.

Write PR and social media content for coinpass

Creating a content strategy for CryptoCoins Supermarket and writing web copy, news stories, review articles, educational pieces.

Web copy and google analytic report for Zephyrnet.

Freelance Journalist

PowerBlock Coin, Cryptonewsreview, Tulip Retail, 

Create web copy, PowerPoint presentations for conferences, Press releases and cover mining-related news for Power Block Coin.

Write blockchain and crypto news stories for Cryptonewsreview

Write white papers and website copy for Tulip Retail

Senior Content Writer

Content Strategist | Writer | Crypto, Blockchain, and Web 3| Investopedia | RocketX | Ex-Hedera

I'm a freelance writer specializing in cryptocurrencies, Decentralized Finance (DeFI), Non-Fungible Tokens (NFTs), and other blockchain-based applications. 

With a strong financial background and having learned cryptography for years, I understand what it takes to write content for beginners and professionals. My forte is long-form content or explainers, which I recently strengthened by writing for brands like Hedera Hashgraph and Ledger Academy. But, I don't shy away from digging deep into blockchain scanners to find information for an op-ed; or interviewing industry OGs to get insights into a topic of relevance. 

Being in the crypto industry for more than four years and the content industry for more than ten years, I can write: 

1) Whitepapers (Zipett, Bitcoin Latinum, Anahara)
2) Case Studies
3) Newsletters 
4) Blogs/Articles 
5) Announcements/PRs
6) Tutorials

How can I help you?

-Write SEO-optimized in-depth/short-form blog posts that can drive traffic to your website and turn visitors into customers.

-Assist on a guest blogging strategy to help you build authority in the niche, and drive high-quality traffic to your website (while getting quality backlinks).

-Help you create a content strategy plan as per your goals and KPIs, execute it and manage content with other writers.

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Shann Holmberg

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