Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

Recently, I had to explain what I do as a content writer at a social thing.

“So you... fix grammar for companies?”
Close. But also absolutely not 😂

Here are a few things non-writers assume when I say “I write content for a living”:

1️⃣ “It’s just writing, so it must be quick.”
Most of the time is not typing. It’s reading messy notes, asking follow-up questions, understanding the product, and deciding what not to say.

2️⃣ “You must be very creative with metaphors and big words.”
People imagine I’m out here writing, “my flabbers are gasted” in B2B copy.
In reality, half my job is deleting drama and saying, “This tool helps you do X faster, without Y pain points.”

3️⃣ “AI writes content now, no?”
AI can help with ideas, structure, and first passes.
But it doesn’t:
❌ know your internal politics
❌ understand what you can’t say publicly
❌ interview your customers
Someone still has to think, choose, and take responsibility.

4️⃣ “Oh, you work from home so you’re always free.”
Yes, I’m free. Free to stare at drafts, chase SMEs, rewrite intros, and argue with myself over one sentence that “no one will notice” but somehow everyone notices.

If you’re a writer, what’s one thing non-writers always get wrong about your job? 💬

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#contentwriting #copywriting #contentstrategy #b2bmarketing #writingtips #freelancewriter #writersoflinkedin

undefined undefined

Best Project - Fiannce

Pride of GNIMS

Volunteering / Guiding students for the Mega Recruitment Drive

Children's Movement For Civic Awareness

Content Marketing

Kickass SaSS senior writer  & editor @dslx
Creating content that converts | 
Stay content-ey

I'm on a mission to write engaging content that captivates your audience and drives tangible results for your business.

Having written for diverse niches, I have developed a keen sense of adapting my writing style to suit different target audiences. 

I believe in the power of words to shape perceptions, evoke emotions, and drive action. 

Here are some key highlights of working with me:

🖋️ Versatile Writing Skills: From technical SaaS to consumer-friendly information, I've can adapt my writing style to suit your specific needs.

🎯 Targeted Content: I understand the importance of creating content that speaks directly to your audience, addressing their pain points, and providing valuable solutions.

💡 Creative Thinking: I bring a fresh perspective to each project, injecting creativity and innovation into every piece of content to captivate your readers.

🌐 SEO Optimization: I have a solid understanding of search engine optimization (SEO) best practices, ensuring that your content not only resonates with your audience but also ranks well in search engine results.

📈 Results-Driven Approach: My ultimate aim is to drive tangible results for your business. I'm committed to creating content that not only engages your audience but also helps you achieve your marketing and business goals.

Are you ready to make a lasting impact on your target audience, let's connect!

If you live and breathe content
I am your writer

Senior Writer & Editor @dslx | AI can’t do what we do

Lately, I’ve changed how I start a draft, and it’s cut my rewrites a lot.

I’m writing the conclusion first.
Then I write the introduction.

Because if the intro and conclusion don’t match, the piece is confused. And the reader will feel it.

What I’m doing now:

1, I write a rough conclusion based on what I actually found
2. I read it out loud to check if it sounds clear and believable
3. Then I write the intro to match the conclusion, not my initial assumption
4.I do one final check that both are telling the same story

This has helped me avoid:

✅ intros that promise one thing and deliver another
✅ conclusions that drift away from the original question
✅ rewriting whole sections because the direction changed mid-draft
✅ review comments pointing out inconsistencies

Do you write your intro first, or do you leave it until the end?

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#writingtips #contentwriting #editing #contentmarketing #copywriting #freelancewriter #writingprocess

Why I stopped following content writing “rules” (and what happened next)

Somewhere between my 50th and 200th piece, I realised I was writing like a checklist, not a person.

--> Short sentences
--> No passive voice
--> Always a hook
--> Always a list
--> Always “8th grade level.”

It wasn’t wrong, but it just wasn’t me.

Here’s what I changed 👇

1️⃣ I stopped forcing everything to be short and “punchy”
Sometimes the idea needs a longer sentence. Sometimes the nuance matters.
When I let a paragraph breathe a bit, my edits got cleaner and SMEs stopped saying, “This feels oversimplified.”

2️⃣ I used passive voice when it actually made sense
“Your bonus was cut” hits differently from “Leadership cut your bonus.”
Both are useful in different contexts.
Once I stopped panicking about passive voice, I started focusing on what the reader needs to see on the page.

3️⃣ I stopped chasing perfect word counts
1,500 words because “SEO likes long-form” is not a strategy.
Now I write until the point is clear, then I stop.
Some of my favourite pieces last year were 700–900 words and did exactly what they needed to.

4️⃣ I allowed jargon when the audience genuinely uses it
“Revenue team” means something specific to some readers. So does “churn”, “DSO”, “embedded finance”, “A/B test”.
The rule isn’t “never use jargon”. It’s “don’t use jargon your reader doesn’t already live with.”

5️⃣ I stopped treating every post like it needed a dramatic hook
Not everything needs a clever opener.
Sometimes the best start is: “Here’s what this is about, and here’s why it matters if you do X for a living.”
Those intros performed better than the over-engineered ones.

6️⃣ I gave myself permission to learn new tools badly
New CMS, new analytics, new AI tools. I stopped telling myself “writers don’t do tech” and started clicking around.
Yes, I broke a layout or two. Yes, I fixed it.
The more I saw where content sits and how it’s measured, the better my drafts got.

My work felt more like mine, even when it had someone else’s name on it.

I still care about clarity, structure, and readers not suffering through a wall of text. I just don’t let “never do X” advice override common sense anymore.

What’s one writing “rule” you've created for yourself?

---
#contentwriting #writingtips #copywriting #contentstrategy #b2bmarketing #blogging #writersoflinkedin #personalbranding

We’re growing! dslx is officially open for new projects and clients 🚀

From deep-dive Content Writing to high-impact Video Production, our team is ready to help your brand stand out.

What we do: 
✅ Writing: Website copywriting, localization, and ebooks 
✅ Search: Professional SEO & GEO management
✅ LinkedIn: Management for brands, personal profiles, and influencers
✅ Video: Everything from YouTube management to live-action production

If you’re exploring writers or a small content team, you’re welcome to DM me and tell me what you have in mind!

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#dslx #contentwriting #b2bcontent #copywriting #contentstrategy

What a weekend! My first marathon of the year
Still sore, but very proud ❤️

The book that hijacked my Sundays and my holidays 📚

A big thank you to Ella for the recommendation - A Court of Thorns and Roses by Sarah J. Maas.

Normally I’m all about murder, crime, and detectives.

This time it was a full switch to fae courts, magic and curses, messy politics, very dramatic and very intense romance

There are 5 books in the series, and they’ve taken over my Sundays and my holidays. One chapter and suddenly it’s 2 hours later.

Sometimes you just need unhinged fae men and a bit of escapism.

What are you reading right now that’s outside your usual genre? 📖

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#SundayReads #BookRecommendations #readersoflinkedin #contentwriter

If your topic feels boring, it’s usually because 
❌ You're explaining instead of helping the reader decide
❌ You're listing instead of showing what matters
❌ You're being careful instead of being clear

Here’s the structure I use to make a “dry” topic readable and still SEO-friendly.

1. Write a definition that a search snippet could lift. One or two sentences, plain language
2. Add the consequence immediately. What breaks, what it costs, what it delays
3. Anchor the post around one decision the reader needs to make
4. Add one example early. A before and after, a mistake, a short scenario
5. End with a next step. A checklist or a rule they can apply today

What topic are you writing right now that keeps turning into an “overview”?

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#contentwriting #blogging #contentmarketing #seo #b2bmarketing #writingtips #copywriting

If Monday is your writing day, there’s a good chance you spend the first hour “getting ready” and calling it work 😂

Here are 5 quick tip that help me get past Monday writer’s block 👇

1️⃣ Start with a 5-minute ugly draft
Open a doc and write the worst version of your idea for 5 minutes. You’re not writing “content”, you’re just getting the sludge out so the real sentences have space.

2️⃣ Write one clear sentence about the point
Before anything else, force yourself to write: “This piece is about X and it should help the reader Y.”

3️⃣ Change where (or how) you write
If the doc feels heavy, move. Different chair, different room, phone notes, paper notebook. A tiny change in setup is often enough to trick your brain out of stuck mode.

4️⃣ Steal a structure from something that already worked
Open an old piece you like and copy the structure, not the words. For example: intro → 3 problems → 3 fixes → summary. Plug your topic into that pattern and fill it in.

5️⃣ Lower the target for the day
“Finish a perfect article” is a good way to do nothing.
“Write the intro and two rough sections” is doable. When the target feels smaller, your brain stops treating the work like a threat.

You just need one small action that makes the blank page less dramatic.

How do you usually unblock yourself on a Monday? ✍🏽

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#contentwriting #writingtips #writersblock #mondaymotivation #contentwriter #copywriting #writersoflinkedin

S53lWr2KS

I keep seeing this gap:

Great writers.
Decent briefs.
Average results.

And most of the time, it’s because the writer isn't thinking like a marketer.

Here’s what I mean 👇

1️⃣ You can’t write well for “everyone”
Marketers are forced to answer basic questions:
Who is this for, where are they seeing it, what do we want them to do next.
When writers don’t ask those questions, the piece sounds nice but lands nowhere.

2️⃣ Every piece sits somewhere in a journey
Top of funnel, middle, bottom, retention.
If you don’t know which part you’re writing for, you’ll either over-explain or oversell.
Thinking like a marketer means asking “Where does this fit in the bigger plan?”

3️⃣ “Good writing” also has a job to do
Sometimes the job is clicks.
Sometimes it’s a demo, a signup, or just getting someone to read the next thing.
If you don’t know the job, you can’t decide what to emphasise or what to cut.

4️⃣ You’re not just writing for a human, you’re writing for a channel
LinkedIn, blog, email, landing page – they don’t behave the same way.
Marketers think in channels by default.
Writers need to understand at least the basics: length, format, CTA, what usually works there.

5️⃣ Data is not an insult to your art
Open rates, click-throughs, time on page, replies.
Those numbers are not a verdict on your worth.
They’re clues.
Thinking like a marketer means asking, “Why did this work?” and “What should we test next?” instead of sulking when a post doesn't perform.

6️⃣ Tools are part of the job now
New CMS, AI tools, email platforms, analytics.
You will break something once, fix it, and move on.
Marketers live in these tools every day.
As writers, the more comfortable we get with them, the easier it is to see what our work actually does after we hand it in.

So, if you want your work to go beyond “nice phrasing”, you need to care about your audience, goal, channel, and what happens after someone reads.

If you’re a writer, how “marketer-brained” do you feel right now – 2/10, 5/10, or 10/10? 🧠

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#contentwriting #contentmarketing #b2bmarketing #copywriting #writingtips #contentstrategy #personalbranding

Most of my week is screens, Slack, and Google Docs.
On Sundays, I try to do the complete opposite.

I’ve noticed my brain behaves better when it knows I’m off-duty.
The minute I stop trying to squeeze ideas out, they wander in on their own. A line here, a hook there, a way to fix a paragraph that annoyed me all week.

So I’m letting my weekends be slow.

I’ve realised I’m not reliable on a Monday.

As a writer, Mondays are usually a mix of catching up on messages, opening briefs, checking what Past Me promised to deliver, and trying to get my brain out of weekend mode. 

That's not the version of me I want making bigger decisions like “Should I take on this extra project?” or “Should I completely change direction on this piece?”

My Monday brain does two things very well: 
1. it says yes too fast because it wants the anxiety to go away, or
2. it says no too fast because everything feels heavier than it actually is 

Neither response is thoughtful

So now, if a big decision shows up on a Monday, I park it. I write it down in a note with a simple question: “Do I actually want this?” and “What will this do to my time and energy over the next few weeks?” 

What I do use Mondays for is simpler work: 
✅ reading through drafts
✅ doing light edits
✅ planning my week
✅ clearing small tasks I know I can finish in one sitting 

Anything that would change my workload, my focus, or my routine goes to mid-week when my head is clearer.

It’s a tiny rule, but it’s saved me from both types of Monday chaos: the “I’ve said yes to too much” spiral and the “I hate everything, I’m cancelling everything” spiral.

If you also write for a living, you’re allowed to admit that Monday you is not always Decision-Making You.

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#writinglife #contentwriter #writersoflinkedin #workhabits #mondaythoughts

In 2025, I wrote 200+ pieces of content for clients ✍🏽

Blog posts, thought leadership, ghostwritten LinkedIn posts, scripts, all sorts.

A tracking sheet told me the number, but my brain just remembers the deadlines.

Here are a few things I’m taking into 2026.

1️⃣ Nobody is watching your work as closely as you are
I’ve spent days worrying about one paragraph. Most readers are skimming between meetings. That realisation helped me hit “send” more often instead of rewriting the same line 15 times.

2️⃣ But some people are paying very close attention
Every now and then someone will reply, “This is exactly what I was trying to say to my team.” Those pieces of feedback are the reason I care about the work.

3️⃣ Early drafts are not “deep,” they’re just messy
A lot of my first pieces from last year make me cringe. That’s fine. The more I wrote, the more I learned how to structure a post, ask for a clearer brief, and say things in plain language.

4️⃣ Talking to SMEs 
Some of my best pieces came from short chats with people who actually do the job. Asking “what do people usually get wrong” and “what do you wish buyers understood” gave me better angles than any amount of Googling.

5️⃣ Tools are scary until you break them once
This year I had to learn new CMS platforms and client workflows so I could help publish on their sites. I clicked the wrong things, broke layouts, fixed them, apologised, learned, moved on. There is always room for errors. You don’t have to treat every mistake like a character flaw.

6️⃣ Your “niche” shows up in your inbox, not a workshop
Certain topics get replies, follow-up questions, and “can we talk about this” messages. Paying attention to that has been more useful than any ideal-client exercise.

7️⃣ You are not for everyone (and you shouldn’t try to be)
Some people want hot takes. Some want heavy research. Some want quick, simple how-tos. It’s impossible to be all of that at once. The more I accepted that, the easier it became to write in my own voice.

Writing 200+ pieces gave me more chances to improve, mess up, learn new tools, and be a bit braver in the next draft.

If you wrote regularly in 2025, what did it teach you about how you like to work? 💬

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#contentwriting #blogging #writingtips #contentstrategy #copywriting #personalbranding #writersoflinkedin

A post from last week did shockingly well for someone who’s been semi-missing from LinkedIn 🙃

I haven't been consistent here for a while, but here are a few things I’m taking from this (without turning it into a strategy sermon):

--> People can tell when you’re actually enjoying what you’re writing
--> You don’t have to post every day to still be worth reading
--> “Low-pressure” posts sometimes do better than the Serious Thought Leadership

This is small compared to a lot of creators here, but for me it’s a nice reminder that there’s still space for people who just... write, show up as themselves, and don’t overthink every single post.

If you’ve taken a break from LinkedIn and want to come back, consider this your sign to post something simple and honest this week.


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#linkedin #personalbranding #contentwriting #writersoflinkedin #creatoreconomy

“Monday has to be your most productive day of the week.”

New habits start Monday, new gym routine Monday, deep work Monday. 
By 11am you already feel “behind”.

For me (as a writer), this myth usually leads to:

❌ Trying to fix everything in one day
❌ Starting three drafts and finishing none
❌ Saying yes to things I don’t have space for
❌ Ending the day feeling like the whole week is doomed

Now I use a different rule for Mondays:

✅ Setup – I read briefs, organise tasks, and move 1–2 pieces forward instead of trying to conquer my entire to-do list.

✅ No big decisions – I don’t change direction on a project or make dramatic “I’ll do X every day now” promises. Those decisions wait for mid-week.

✅ Smaller wins on purpose – Clear one small pile, tidy one messy draft, plan the next two days in detail.

My week got a lot calmer when I stopped expecting Monday to be proof that “this time I’ve changed”.

How do you handle Mondays: heavy lift or soft start?

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#MondayThoughts #writinglife #contentwriter #writersoflinkedin #workhabits #productivity

Me wondering why January feels like 11 months compressed into 4 weeks

Lately, I've been writing a lot of technical blogs. And the most common question is, where do you even start with research? 

Well, I start with the support hub.

Here's my research stack:

👉 Support docs first 
Company knowledge bases, help centers, and troubleshooting guides. This is where users go when something works or doesn't. I find the real language, the actual pain points, the features that confuse people most.

👉 Forums where people are answering questions
Literal gold. Sometimes apps or tools have their own forum pages, and there's so much valuable stuff there.

👉 Review sites
G2, Capterra, TrustRadius. I filter by negative reviews to see what people wish the product did differently.

👉 Reddit
Specific subreddits for the tool or the industry. Someone's always asking "How do I actually do this?" and the replies are more useful than official documentation.

👉 YouTube walkthroughs
Could be from the company itself or could be from someone else giving a walkthrough. Sometimes a quick video explains a feature better than thousands of words.

👉 Webinars
Sometimes they have on-demand webinars, and those walkthroughs give me screenshots and images I can reuse.

👉 Product changelog/release notes
See what's been updated recently, what bugs were fixed, what features were added. This shows me what matters to the team and users.

👉 Twitter/X searches
Search for the product name or feature. People complain, ask questions, and share tips there in real-time.

All of these help me translate how a product actually works.

Where do you go for technical research?
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#contentwriting #technicalwriting #research #B2Bwriting #SaaS

Research says Tuesday is the most productive day of the week for a lot of people

Managers in multiple surveys have rated Tuesday higher for getting real work done, with focus dropping as the week goes on

So I use Tuesday very deliberately:
 
▶️ I keep it as clear as possible for deep writing blocks
▶️ I put the hardest draft or the messiest idea on Tuesday
▶️ I avoid jumping between too many topics so I can stay with one thing longer
▶️ I use the second half of the day to refine what I wrote in the morning

It’s just paying attention to when my brain actually has the focus to do creative work, then planning around that.

If you write for work, it’s worth noticing which day gives you better thinking, and treating that day with a bit more respect.

Which day is that for you?

---
#writinglife #contentwriter #writersoflinkedin #productivity #creativity #deepwork

The only outreach we didn’t sign up for...


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#LinkedIn #Networking #Careers

Did you know? The font you choose when drafting can make or break your writing session.

Here's what the research says:

👉 Comic Sans makes you less of a perfectionist

Sounds ridiculous but it's true! The casual, "unserious" nature of Comic Sans stops you from overthinking every word. Your brain doesn't take it seriously, so you stop editing while drafting.

👉 Well-chosen fonts can boost comprehension by up to 20%

And it's not just about reading - it's about writing too.

👉 Changing fonts jumpstarts creativity

Staring at the same font deadens your brain. Switching it up makes everything feel fresh again and promotes creativity.

👉 Clean fonts = better flow

When typography is good, readers (and writers) get more engrossed. People reading well-formatted text underestimated the time by 3-5 minutes because they were so into it.

For me, Karla and Rubik hit that sweet spot. Clean enough to feel professional but not so boring that my brain zones out.

Try switching your default font tomorrow. See if it changes how you write.

What font do you write in?

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#contentwriting #writingtips #productivity #fonts #typography

Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

This is how I work now:

1. Think
2. Write
3. Plan
4. Ask
5. Wait
6. Then design

It’s slower. But it works.

Because UX isn’t just what you make.
It’s what you understand first.

(Repost ♻️)

P.S. What is your process?

Senior UI/UX Product Designer | UX Strategy | Figma

No alternative text description for this image

This might be a controversial post but it's true.

I don't have a formal design degree.

I'm pretty sure a lot of self-taught designers experience this too.

Examples:

Every time I share my work online, someone asks "where did you study?"
I can feel the judgment coming.

Every time I'm in a room with "formally trained" designers.
I hear the whispers: "They probably just watch YouTube tutorials."

Every portfolio review, every job interview, someone implies "you're not a real designer without the credentials."

But then...They see just ONE of my projects and:

That skepticism closes immediately
I get genuine compliments in my DMs
I get referrals + new client inquiries

So...

Why do we judge credentials before we judge the work?
Especially with creative fields? 😊

Fear that talent and hustle might matter more than a piece of paper. 
Which, honestly, they often do.

To my fellow self-taught designers who've "made it work" I love you. 

Keep building. Keep proving that skills speak louder than diplomas.

Keep letting your work change people's minds. It's worth it.

Pavle ❤️

Most designers aren't designers.

(they're technicians who happen to use design tools)

Yesterday I lost 2 hours on a shelf.

Just me obsessing over form and function.
And here's the thing...

That "is" design.

Not the logo you send on Friday.
Not the mockup in your portfolio.
Not the deliverable in your inbox.

Design is how you "think."

- How you can't ignore a bad detail.
- How you see a room and want to fix it.
- How you solve problems no one asked you to solve.

Just think about this:

1. The Bauhaus school understood this.
↳ They didn't teach "tools." They taught living.

2. Japanese carpenters understood this.
↳ No nails. No shortcuts. Every cut is intentional.

Design is form.
Design is function.
Design is creation.

It doesn't "clock in and out."

If you only design when you open your laptop...
And stop when you close it...

You're not a designer.
You're a technician who uses design tools.

Nothing wrong with that.

Just don't confuse the two.

P.S. Agree or disagree? 👇

Loading states matter.

Blank screen = user thinks it's broken.

Progress bar = user knows how long.
Spinner = user knows something's happening.
Skeleton screen = user sees structure forming.
Instant feedback = user doesn't notice the wait.
Steps = user knows where they are ("Step 2 of 4").
Active waiting = user is entertained while waiting (tips, facts).

Never leave users guessing.

Show them the system is working.
Even if it takes time, show progress.

(Repost further ♻️)

17 genuine tips for using illustrations to improve UX

(I wish someone told me number 8 sooner)

1. Empty states feel less scary
2. Error messages feel friendlier
3. Users remember visuals 6x better
4. Onboarding completes 40% more
5. They reduce mental effort instantly
6. They help users know where they are
7. You will add illustrations way too soon
8. They reduce support tickets by 30-40%
9. Permission requests make more sense
10. Complex steps feel simpler with visuals
11. They answer questions before users ask
12. Visual metaphors beat long explanations
13. Users understand faster than reading text
14. They build trust during frustrating moments
15. Empty spaces feel intentional instead of broken
16. They guide without overwhelming with instructions
17. Strategic placement turns confusion into confidence

Repost this free value for others ♻️ Thank you!

P.S. Hey, which one (1-17) do you like most?

If there's one thing I'd eliminate in UX design...

It's birthday pickers like this. You know the ones:

1. Scroll wheels flicking through 40+ years to find 1986
2. Calendar grids tapping "previous month" 480 times
3. Three separate dropdowns, praying the order is right

There's a much better way.

It's called "TIF = Text Input First". 
Rooted in real behavior.
Backed by research. 

TIF is simple:

1. Let users type their birthday
2. Auto-format date as they go
3. Offer a picker as backup only

Why it works:

People know their birthday by heart.
Typing takes 2 seconds.

Scrolling through a picker takes 15+ seconds of frustration.

Hope this helps! (Repost if so ♻️)

P.S. Anything worse than a scroll-wheel date picker?

I was in a meeting last week.

One designer talked for 60 of them.

References to everything. 
"What if we..." on repeat.

Opinions on everything.

Loud. 
Confident. 
Influential.

Everyone nodded along.

Then someone asked:
"So who's going to build this?"

Silence.

The loud one? 
"I'm more of a strategy person."

The quiet one in the corner?

She opened Figma.
Had 3 options ready.
Built while they debated.

That's when I realized:

The best designer in the room?
Often the one who says the least.

Repost this ♻️ if you've seen this happen too.

Good UX is boring.

Users complete tasks without thinking.

They don't notice the design. They just finish.

Bad UX is memorable.
Users remember frustration. Confusion. Friction.

Stop trying to impress users.

The best interfaces are simple.

P.S. When was the last time you noticed good UX?

A client came to me with a "broken" product. 

Here's what happened:

They spent 8 months building an app.

It worked perfectly. But nobody used it.

Refund requests? Daily. 
App store reviews? 2.1 stars.
Support tickets? 200+ per week. 

They thought the product was broken.

It wasn't.
The design was.

I changed 5 things:

1. Moved the main CTA
2. Simplified the onboarding
3. Fixed the mobile navigation
4. Added visual feedback on buttons
5. Reduced the menu from 15 items to 4

4 weeks later?

Retention doubled.
Reviews jumped to 4.4 stars. 
Support tickets dropped 73%. 

Same code. Same product. Same features. 

I didn't "make it pretty."
I made it usable.

That's what designers actually do.

Repost ♻️ if this changed how you see design.

P.S. Have you ever blamed your product when design was the problem? 😊

My first client ever:

"Make the logo bigger."

Quoted Steve Jobs.
I argued for 20 minutes. 
Sent 5 articles about white space. 

They made it bigger themselves in PowerPoint.

My latest client:
"Make the logo bigger."

I said: "Let's test it. I'll send you 2 versions. You pick."
They picked the smaller one.

What changed?

I stopped convincing. 
I started collaborating.

People don't resist ideas. They resist being told what to do.

Give them ownership. 
Watch them choose wisely.

♻️ Repost if you wish you knew this earlier.

Entry-level means no experience.

It's for juniors to begin their careers, learn, and grow.

Yet job posts say:

"Entry-level position"
"Requirements: 3-5 years experience"

That's not entry-level. That's mid-level.

Stop lying in job descriptions.
You're not finding candidates because you're asking for the impossible.

Entry-level = zero experience required.

If you need experience, it's not entry-level.

(Repost for job seekers ♻️)

P.S. Have you seen this contradiction in job posts?

Mini-masterclass on receiving design feedback:

(save this for your next critique)

Well-delivered feedback = great insight
Well-received feedback = great growth

That being said... Let's dive into 5 levels of receiving feedback:

Level 1: Defensive 
↳ "But here's why I did it this way..." 
↳ You're protecting ego, not improving work

Level 2: Silent 
↳ You nod. You take notes. You change nothing. 
↳ Feedback theater. Everyone sees through it.

Level 3: Selective 
↳ You only hear what confirms your choices 
↳ Cherry-picking isn't growth

Level 4: Receptive 
↳ You listen. You ask questions. You implement. 
↳ This is where most good designers live.

Level 5: Hungry 
↳ You seek feedback before anyone offers it 
↳ "What's not working? Where did you struggle?" 
↳ This is where great designers live.

Getting feedback is a skill. Just like giving it.

And most of us never practiced receiving.
We just practiced defending.

Time to switch.

Repost this ♻️ for your design team.

P.S. What level are you at right now (1-5)? No judgment 👇

Old design workflow:

1. Sketch idea
2. Open Figma
3. Design for hours
4. Export and code
5. Test and iterate

New workflow with Claude:

1. Describe idea to Claude
2. Claude codes it fast
3. See design instantly
4. Iterate with prompts
5. Ship faster

I made glass icon effects this way.

No design tools. 
Just conversation.

The bottleneck shifted from execution to clarity of thought.

Can you describe what you want clearly?

That's the new design skill.

(Repost this shift ♻️)

P.S. How has your workflow changed with AI?

I just found out the best color generator for designers.

uicolors. app/generate

Save it for later or repost ♻️

Three reasons Inter dominates:

It's variable

One font file. 
It's optimized.
Multiple widths. 
Multiple weights. 
Smaller load times.

Letter spacing, x-height, character distinction all tuned for screens.

It's free
No legal.
No licensing. 
No procurement. 
Just download and use.

Hard to compete with that combination.

P.S. What font makes your product memorable?

Feedback feels personal.

It's not.

They're critiquing your design. Not you.

Hard to separate:

"This button is unclear" = design feedback
"You made this unclear" = feels like attack
Same words. Different interpretation.

Train yourself to hear:

"The layout is confusing" not "You're confused"
"This needs work" not "You're not good enough"
"Try another approach" not "You failed"

Your design is separate from your worth.

(Repost if this resonates ♻️)

P.S. Does feedback feel personal to you?

Here's the biggest lesson my son taught me:

Yesterday, I cut my finger.

He saw blood. He didn't freeze. He didn't cry.

He ran to get a napkin. 
Wrapped it around my finger. 
Taped it with whatever he found.

Then he grabbed a pen.

And drew a little stick figure on the bandage.
A tiny man.

"That's you, daddy. So you're not alone."

I looked at this ridiculous napkin-bandage. 
Tape peeling off. 
Little man with "hair".

This is what support actually looks like.

Show up. With what you have. 
And make sure they know they're not alone.

That little stick figure?

Best medicine I ever got.

Repost this ♻️ to spread a good message today.

"Wait, you actually use AI for prototyping?"

I get this reaction a lot from other designers.

Yes, I use AI tools daily. 

When did it become normal for designers to hide that they use AI? 
Like it's some dirty secret that makes your work "less valid"?

And...

↳ I prototype 10x faster than I did 2 years ago. 
Yes, full flows in minutes. 
Yes, clients can't tell the difference. 

↳ I refine everything myself. 
I bring the soul. 
AI gives me the skeleton. 
Never shipping raw AI output. 

So to answer this once and for all:

"Is it cheating?"
"Is AI doing your job for you?"
"Is your work even original anymore?"

No. It's leverage.

Try it. 
You'll see.

It's not that scary. 

(Repost if it hits home ♻️)

P.S. What's YOUR resistance to AI prototyping?

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The Battle

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Pavle Lucic

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

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