Anybody who tells you that becoming an entrepreneur after 50 is easy is lying.

But if anyone can do it, it’s GenX. We roamed the streets until the streetlights came on. We were feral—until we checked the boxes and climbed the ladder.

Stop acting like you need the job and start owning the room.

I’m building $2M in 2 years and $5M in 5. I left the corporate towers to prove that while the runway is shorter, our speed is higher. I’m showing GenX founders how to do the same by fixing the Authority Wire™.

The Problem: You’re still "Asking"
We were feral once. We didn't ask if we could play; we just played. Then we got jobs. We learned to sit still and ask for permission.

Now you’re the boss, but you’re still acting like an employee. You’re "selling." You’re "convincing." You’re working for the "Yes." That is why you are tired.

The Truth: Buyers Follow Leaders
I closed $140M for giants like Ford, Meta, and Xerox. I discovered that when you stop acting and start owning, everything changes. When you lead the conversation from authority, the other person doesn’t need to be "sold." They just decide.

Discovery calls stop being 60-minute marathons. They become 15-minute decisions.

The Authority Wire™
Think of your business like a lamp.

The Sound: What you say (Your Message).

The Spirit: How sure you are (Your Certainty).

If the wire between them is broken, the light won't turn on. You can yell at the lamp all day, but it’s still dark. You’re working twice as hard for half the light. I show you where the wire is broken, we solder it, and the light stays on.

The Transformation
✓ Closing Rates: Shifting from 3/10 to 7/10 or 8/10. 
✓ Efficiency: Turning "hope" into a $5M roadmap. 
✓ Legacy: Maximizing your "Golden Decade" (Ages 45–60).

Evidence of the Shift
"Like a surgeon, she pinpoints and highlights... This is deep partnership." ~ Rachel K.

"Within 6 months I went from begging for $2k to multiple 6-figures." ~ Glenda A.

I’m moving. I’m not waiting for a "go" signal.

I'm going. Who’s coming with me?

Shari Lueck

Meg Crumbine

I help Female-Led Companies Grow Their Businesses | Product-market fit | Go-to-market with confidence | Positioning + messaging that accelerates growth

Maybe this is you?

You bet on yourself. You started the business. At first you were excited. But now you are doubting everything.

— You’re overthinking every little decision
— Stressed watching revenue trickle in and bills piling up
— Your confidence is plummeting fast

Where is your team? Your smart colleagues to brainstorm with?

Here is the truth: what made you successful in corporate doesn't build a business alone.

The skills you need to complement your expertise are: positioning + messaging, how to package + price, how + where to generate leads, how to sell confidently without the cringe

Hi, I’m Meg.

I’ve spent the last 30 years helping founders like you. My journey includes:
— Leading teams and scaling businesses from zero to $40M
— Building go-to-market plans for startups
— Securing $6M in venture capital
— Selling to Fortune 100 companies
— Consulting for over 75 early-stage startups

Women come to me because:
— Networking is not producing leads and referrals they expected.
— They are exhausted and stressed from overthinking.
— They lack structure around their messaging, offers, and pricing.

The solution:
Using a done-with-you framework, meaning I teach as well as give hands-on help, I work with ex-corp women new to building businesses. Through five clear stages, I turn their expertise into a powerful brand, with premium pricing, and a marketing system that reflects their fullest value—and gets results.

Your confidence returns, you know exactly how to drive leads and sales, and finally get your business to work.

𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀

“Rather than being prescriptive, Meg rolls up her sleeves and gets to work alongside you, pushing toward progress and results. Meg is close to trends in the marketplace and deftly places your expertise within the context of what clients need NOW. Working with Heard is by far the wisest investment I have made in my business.”- Joanne Bober, Engine78

"You have really pushed my boundaries in the past few months and I can't tell you how much I appreciate it. You've breathed a new life into my passion - Gini Dietrich, CEO & Founder, Spin Sucks

“Since working with you, Meg, the biggest shift for me has been the acceleration of my business. Those close to me have been amazed at how much progress I’ve made in such a short time. I feel more grounded and focused than ever. Before, I was listening to way too many voices, which left me feeling scattered. You helped cut through the noise, providing the clarity and guidance I needed to move forward with confidence.” - LaToya Scroggins, Founder, The Career Collective

Marketing Advisor

Providing multi-channel marketing support, partnership development, and communications expertise. Service offerings include the following:

-Conducting competitive research and analysis to identify feature gaps and opportunities for differentiation.
-Identifying strategic partners.
-Developing messaging and value propositions. 
-Creating communications and marketing campaigns.
-Marketing automation audits.
-Consulting on LinkedIn B2B strategy.
-Providing content creation and executive ghostwriting. 
-Curating events, panels, sponsorships, and speaking opportunities.

Every time I look at a photo of myself with my daughter, I feel a little sad.

I worked a lot when she was little.

Too much.

Afraid that I would be seen as less committed to my job...

Afraid to be seen as less promotable...

Afraid to lose respect from my colleagues and employees....

But now I have regret.

Trust me when I say this, you will never, ever get that time back with your young child.

And to state the obvious: raising a child is the most important job we have.

For women, it doesn't matter how much you work, or how committed you are, you will never be seen as fully equally to your male colleagues.

And yes, it's impossibly unfair, unjust, and infuriarating.

And no, I never thought I would be saying this.

I thought I could have it all.

The truth: the only way to have it all (especially if you have kids) is to have your own business.

Sure you will need to learn or thing or two but it's 2026: there are unlimited resources to fill in your skills gap.

Every day, I talk to brilliant women who left corporate, by choice or force, and are building businesses.

Today I talked to a woman with 2 very small children.

She got the memo.

Did you?

GTM Strategist for Consultants 📣 Sales + Marketing Coach 📣 Champion for Ex-Corp Women Starting Businesses

No alternative text description for this image

If you’re charging $150/hour after leaving corporate…

...you are dragging your employee mindset with you.

And it’s costing you (mucho) money.

Almost every former corporate woman I talk to does something like this:

“I’m charging $150/hour because that seems reasonable.”
“I quoted $2K because I was afraid they couldn't afford more.”
“I'm giving them different options so they can choose what they need.”

None of us really thought how to price our expertise until we started businesses.
So we did what we thought was normal.

❌ Hourly pricing ≠ Expert pricing
❌ Complicated pricing ≠ Expert pricing
❌ Improvised pricing  ≠ Expert pricing

Let's talk about hourly pricing.

When you charge by the hour:

❌ Your income is capped by your calendar.
❌ The better you get, the less you earn per project.
❌ Clients compare you to other “hourly vendors.”

Your clients aren’t buying time.

✅ They're buying expertise.
✅ They’re buying certainty.
✅ They’re buying speed.

They’re buying a result they can’t create alone.

If you help a founder land a $100K contract, why are you charging $2K because it “feels fair”?

Outcomes have value.
Time is just a container.

Here’s a better way to price:

💲 Define the problem you solve.
💲 Quantify what it’s worth if solved.
💲 Price at a fraction of that value (15–20% is a solid rule).

Solve a $100K revenue problem?
Your fee isn’t $150/hour.
It’s $15–20K.

That’s not ego.
It's economics.

And one more thing.

Stop giving away your strategy for free.
Free advice trains people to undervalue you.

This is a hard habit to break.
Trust me, I've been there.

When you charge properly:

✅  Your attract right-fit clients.
✅  You don't stress over every single variable.
✅  Your business starts to feel like a step up from corporate, instead pay cut with 4x the hours.

You didn’t leave a six-figure job to build a $40K consulting hobby.

Do pricing frameworks for your business confuse you? Scare you?

What are other mistakes you learned from?

taplio

The Battle

Shari Lueck

Meg Crumbine

Followers

Posts

Engagements

Likes

Performance ScoreMeg Crumbine's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Shari Lueck

Meg Crumbine

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Meg Crumbine's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMeg Crumbine's LinkedIn Performance