Sharif Virani is a strategic digital communications advisor and fractional CMO with a firm understanding of brand management, growth marketing and digital media/content production as they pertain to DTC, STEM and public advocacy in North America. His past experience in e-commerce, SME growth marketing, public advocacy/ education and corporate relations, has developed into a capacity for evolving plans and campaigns aimed at achieving measurable results in the tri-sectoral implementation of targeted digital and social media strategies.

As Managing Partner and Creative Director of Media Launch, fully acquired by WebMarketers in August 2021, he led both Media Launch’s leading creative and strategy teams and Web Marketers' fine tuned web dev process and proven approach to SEO/analytics. Working with brands such as UberEats, Skip the Dishes, Door Dash, Narcity Canada, Canadian Blood Services, Premium Meats, Claridge Homes and Iredto, Media Launch helped navigate an evolving digital landscape using the combined experience, flexibility and nimbleness of both firms together to showcase a suite of services essential to today’s SMEs.

Additionally he was the Co-Founder and Director of Marketing for Casper Kitchens, repurposing under utilized commercial kitchen spaces and empowering passionate food/culinary industry professionals through the use of technology and proven processes to reach the masses (exit November 2021) and Ottawa's first dedicated ghost kitchen deployment. Prior to COVID19 he was also a course instructor for the one-year Brand Management Ontario College Graduate Certificate at Algonquin College, focused on the many facets of brand strategy and management - engaging leading industry experts to share their insights about the tools and strategies that you can build and implement to maintain a company’s most valuable asset - brand equity.

Currently he is the Co-Founder and Director of Marketing for Instasnacks, a concierge snack delivery company that leverages technology tools with brick & mortar convenience store businesses to empower independent operators, decrease traditional costs, maximizing profitability and ensure the highest level of customer satisfaction and an Growth Marketing Advisor for Sumer Inc, Canada’s first 15-minute grocery delivery service with no hidden fees and a flat $1.99 CAD delivery fee. 

Sharif is a firm believer in an entrepreneurial/creative approach to digital problem solving and is looking for opportunities to help give your business a brand, your brand a story and your story a purpose.

Sharif Virani

Market 8

Following the user journey from jobs to be done, to UX research, to brand messaging and wireframing is a great way to build a product and optimize on that. With a great team at market8 that specializes in SaaS website optimization and building websites that sell, I'm able to fit in just right and provide from my UI expertise and gain much more back from UX design strategy.
- Building interactive prototypes using the latest of Adobe Creative Cloud Products, especially UxPin and Adobe XD
- Conducting usability tests, conversion tests, and eye gazing simulators
- Owning the entire design process, from managing communications and feedback from the team or the client
- Working with the Conversion Optimization team to tweak the design and quickly launch AB test
- QA and driving the fine-tuning of websites to pro-drive final tweaks in the development stage

Conversion-Centered UI Design Lead

Blue Dot Project

Blue Dot Project is an initiative to accelerate the adoption rate of climate tech innovations.

Climate tech innovations creating a cleaner future are instrumental in reversing global warming. But even with extraordinary investor confidence, climate tech startups face unique challenges because often, there are no established markets for their solutions. 

Blue Dot Project helps climate tech companies build strengths and capabilities to create markets and generate a qualified pipeline of organizations wanting to adopt their technology.

UX/UI Design Lead | Brand Consultant

oliverkattan.com

As an NN/g Certified UX Designer and an accredited Graphic & UI Designer, I am proud to have served 200+ clients over the past decade, freelancing and executing corporate identities, brand strategies & messaging, creative problem solving for the print and digital world.

Creative Director/Founder

Atomic Motion

• Conduct UX research to determine best UI solutions
• Identify product strategy and work closely with the digital art director to shape and optimize consistency throughout all UI elements
• Handling a portfolio of 8+ restaurants in the ByWard Market area
• Brand identities creation (Stationaries & Collateral design)
• Web/interface design

UX/UI/Branding Designer

Generation R Holding

• Successfully managed and supervised graphic design projects from concept through to production
• Worked closely with the MD (managing director) and owners to set yearly targets, create vision, and consistently meet deadlines and requirements
• Created and conducted highly persuasive sales and marketing presentations
• Managed all operational, strategic, training programs, and photography sessions for the holding
• Handling social media platforms for all accounts (le43.net , sagensavvy.com , colibrihotellb.com)
• Budgeting for the creative department and handing over reports directly to the MD

Creative Director / Brand Consultant

WonderEight

• Managed local and international clients, such as Barista Coffee, Crepaway, Classic Burger Joint, Geidea KSA (Innovative Financial Services)
• Redesigned a strong brand mark and a credible brand image for Geidea KSA (https://geidea.net/en/) that reflected more of a leadership company in the region
• Lead the UI design of several projects to solve problems through user experience research, mobile apps and web design
• Worked on different F&B brands to help convey the right message by designing branding collaterals and supervising the production of all interior branding

Digital Art Director

Neopromo FZ LLC

Art Director

• Art directed a portfolio of 4 magazines. Uplifted 2 magazines’ brand marks and created a website for each which resulted in an increase in the magazine’s sales and owner’s satisfaction
• Reviewed files for print and coordinated with print houses to ensure high quality print is met
• Helped in solving technical problems prior to production, with high proficiency in using adobe InDesign, illustrator and photoshop
• Coordinated tasks with the editorial team and maintained a well-organized database of articles and photography

Senior Graphic Designer

• Executed creative concepts that were on strategy across different medium (social media posts, magazine website, 1 entertainment magazine from cover to cover…) all with minimal supervision
• Designed and developed visual designs for special events hosted by Executive-Women magazine. This includes: printed invitations, email newsletter, return gift bags, leaflets, SM posts, and print ads

Art Director / Senior Graphic Designer

Qatar Optics

• Successfully translated briefs into concrete design artworks ranging from internal booklet design, promotional items, retail branding, and company website redesigning
• Branded 2D animations for 15 retail stores across Qatar which interacted well and led to positive customers feedback
• Designed and coordinated with eyewear brands such as Dolce & Gabbana, Oliver’s people, Gucci, Prada, Lacoste… to make sure brand guidelines are met and impactful visuals presented, for print ads and vouchers

Creative Professional

BlackInk :: Visual Communication

• Participated in creative brief processes such as advertisements for launching a local Gum product, and an upscaled beach resort
• Demonstrated strong typography skills, layout, color palette and photography usage in various medium: logo design, packaging design, presentation templates, stationery and collaterals
• Worked on OOH (out of home) advertising for Bridgestone Tires and Al-Joumhouriya Local Newspaper

Graphic Designer

Unipak | member of Indevco Group

A multi-disciplinary visual designer & digital creative director with an eye for detailed and conceptual artworks. Having 13+ years of experience in managing and directing visual design projects (branding, graphic, web design, brand identities, campaigns...) I combine a professional and confident approach with excellent interpersonal skills and can communicate concisely at all levels.

Creating / Directing / Executing brands and interactive projects to best benefit the end-user experience is what I always look forward to, boosting my management skills over time, around different cultures and business environments.

Instead of getting straight to solving the business problem I intend to ask as many questions about the business and gather as much information as possible to form a consensus about the goal that we're trying to accomplish in every project/task. "By failing to prepare, you are preparing to fail." Thus, always prepared to benefit the end-user with a well-thought process of UX principles and standards that were tested to be efficient and legit.

I'm very well organized with the ability to work both independently of my own initiative or as part of a team, demonstrating the motivation and multi-tasking abilities required to meet demanding deadlines while maintaining the highest of standards.

DM me for business inquiries or head to https://oliverkattan.com for a few work samples.

taplio

The Battle

Sharif Virani

Oliver Kattan, UXC

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