As a seasoned entrepreneur with over 2 and half decade of tech experience in the realm of design thinking and consulting, I've dedicated the last half-decade to spearheading digital transformation initiatives. I serve as the CEO and Founder of Qodequay Technologies Pvt. Ltd., where our mission is to blend groundbreaking technologies, such as AI, AR/VR/MR, Cloud, and Blockchain, with innovative design solutions. Our products cater to global enterprises, spanning continents from the USA to Australia, Europe to India.

With a vast 20+ years of expertise in guiding product creation for international clientele, my approach is deeply rooted in human-centered design. I'm proud to hold a credential in Design Kit: The Course for Human-Centered Design from NovoEd. My experience extends to leading diverse teams in digital content creation, marketing, communication, and the delivery of multimedia solutions tailored to clients' needs.

One of my most cherished ventures involves developing products for rural India, harnessing the power of data science to uplift and better the lives of the underserved communities. As a mentor, I've had the privilege to guide emerging designers from premier universities, enlightening them about the intricacies of design implementation and processes. I am not just an entrepreneur but a visionary, constantly pushing boundaries to revolutionize the digital landscape.

Shashikant Kalsha

AI influencers aren’t just a novelty anymore. They're everywhere now, and it's getting tough to spot who’s real and who isn’t.

Some people see them as a cost-saving hack. They’re always available, never asking for higher fees, and don’t complain about deadlines. Brands are jumping in because these digital personalities never go off-script, never age, and never end up in scandals.

But is that really enough to change the entire influencer game?

Let's look at both sides.

On one hand, AI influencers can churn out content on demand, reply instantly, and nail brand messaging every single time. No worrying about schedules. No drama. The creative options? Pretty much endless, since digital personalities can be whatever brands want.

On the other hand, there’s still no real substitute for genuine human connection. People follow influencers because they relate to them, trust them, or just like their quirks. Can an AI character actually build that loyalty? Or is it just a smart trick people will see through eventually?

There’s another big question too: Who’s responsible when an AI influencer messes up? If the AI says something insensitive or spreads something inaccurate, who takes the blame?

It’s fascinating to see these two worlds bump into each other. The efficiency and flexibility of AI, facing off against the messy, unpredictable reality of humans.

Maybe both can have a spot in the future. Brands could use AI for consistency and scale, but lean on real influencers for authenticity and deeper relationships.

For now, I’m curious. Would you trust a recommendation from an AI influencer as much as one from a real person?

Where do you think the future of influence is heading?

CEO, MD & Founder | Future-Tech Enthusiast and Author

Open article: Why Choosing the Right UI/UX Design Company Defines 80% of Your Product’s Success
 by Design Studio - UI/UX Design Agency • 1 min read

Why Choosing the Right UI/UX Design Company Defines 80% of Your Product’s Success

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