Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

HT Media Ltd

Users, Engagement growth | Advertising partner growth 
• Growth lead for the digital products(website & app) of Hindustan Times publication 
• GTM planning to increase customer metrics & advertising partners sales
• Media planning for all brand events & partner campaigns across Owned inventory, Social media channels, Google products, CRM, Email Marketing to improve awareness, engagement & subscriptions
• Content planning with advertising agencies & A/B testing of display ads, video, audio ads, social media posts to improve customer click-rate(CTR%) 
• Product enhancements through UI/UX interventions on the website & app, resulting in monthly users & session time growth.
• Cross-functional working with business analytics across GA & mobile attribution platforms to transform customer & partner insights into growth actionable, resulting in higher retention.

I lead the marketing and growth function at Hindustan Times, responsible for all consumer acquisition pipes.

- Google/ Facebook/ OEM ads
- Affiliate Marketing
- Attribution Modelling
- Tagging And Tracking
- Budget Allocation
- Personalisation and User Experience
- A/B Testing
- Creative Strategy- Pattern Interrupts that boosts attention
- Web Analytics
- Programmatic Buying
- Advanced Targeting

Senior Manager - Digital Marketing

Info Edge India Ltd

- Taking care of launching apps for Blue & Grey collar workers and Recruiters  on the Playstore
- Responsible for all types of user acquisition campaigns in order to reach top charts.
- Integration of new partners to help in our user acquisition efforts.
- Handling User growth campaigns via a plethora of ad networks and social platforms (Facebook / Google/ Affle/ Inmobi/ Appnext etc)
- Specializing in acquiring users through various other cooperation and partnerships.
- Responsible for creative brainstorming and A/B Testing for various user cohorts.
- Managing growth and launch in new cities to meet targets

Mitron TV

- Taking care of App Store Optimization on the AppStore and play store.
- Responsible for all types of user acquisition campaigns in order to reach top charts 
- Integration of new partners to help in our user acquisition efforts.
- Handling User growth campaigns via a plethora of ad networks and social platforms (Facebook / Google Tiktok/Snap/ etc)
- Specialising in acquiring users through various other cooperations and partnerships.
- Responsible for creative brainstorming and A/B Testing for various games.
- Managing ad revenue & monetization in order to meet targets

Digital Marketing Manager

Totality Corp

Working as a Digital Marketer at Totality Corp and following are my key responsibilities

➡️Customer Acquisition via different offline and online channels.
➡️Creating sustainable digital marketing strategies for business growth
➡️Managing partnerships with our partners like Google India, TikTok India, and Facebook India.
➡️Finding and implementing new tools and techniques for overall organizational growth.
➡️Building the brand Yovo as an upcoming short video entertainment application.
➡️Manage marketing performance campaigns across a myriad of platforms & publishers
➡️Acquire new partners to extend the affiliate scheme and run campaigns on CPIs.
➡️Specializing in media buying and streamlining campaigns via various platforms.
➡️Responsible for collaborations with organizations national and global (Tiktok/FB/ Google)
➡️Ad-networks and mobile app publishers handled.
➡️Integration & partnerships for Mobile App promotions with various OEM's.
➡️Integrating new sources of supply and administering relationships with publishers.
➡️Responsible for our app looking for high-quality traffic
➡️Monitor publisher movement, analyze execution, recognizing ranges of change.
➡️Focusing on cost-effectively High ROI / ROAS projects.
➡️Managing the performance marketing campaigns of influencer marketing agencies.
➡️Managing diverse alternative app stores in India.

BIGO LIVE

Marketing & Communication
➡️Planning and executing various Digital Campaigns
➡️Social Media Marketing
➡️Getting various PR done through organic and paid media
➡️Keeping a close eye on competition w.r.t to there DAU, revenue and activities
➡️Handling brand alliances for User exchange with other apps
➡️Assisting others, from LIKE to Cube and Hello, from basic research to getting launch and making other business partnerships in India

Senior Growth Marketer

Marketing Manager 
➡️Meeting and negotiating new agencies for host recruitment.
➡️Meeting Agencies for hosting various content.
➡️Researching and analyzing the content on the application.
➡️Assisting the operations team in performing activities to increase DAU of the application

Marketing Manager

Qlivery

➡️Handling internal and external day to day operations.

Operations Intern

Fortune Institute of International Business

➡️To conduct various operations/IB related activities in College Level
➡️Act as a liaison between the Students and the Sigma Club.

Junior Co- Head Sigma(Operations/IB club)

3DPhy

➡️Working on the fields of Data Mining, Data Analytics and Quality Check.

Marketing Specialist

MAQ Software

➡️Automation,JavaScript and lots of coding Stuff!

Assistant Software Engineer

Sr. Digital Marketing Manager||Hindustan Times||Performance & Growth Marketer ||Google & Facebook certified|MICA|Ex Infoedge ,BIGO

I am working as a Sr. Digital and Performance Marketing Manager at HT Media which is thriving to change the way news is heard and read

My role here is comprised of handling the user acquisition growth for the company and managing the social media for brand building.

Happy to hear your thoughts and learn how digital growth is changing the world.

If you want to talk more about growth hacking, marketing strategy, or especially performance marketing (since it’s my personal favorite), hit me up or email me:  ✉️ kapoormanu8@gmail.com

Specialties: Google Analytics, Google Adwords, Google Adsense, Double Click, DBM, DCM, Facebook Advertising, Native Marketing, Content Marketing, Affiliate Marketing, Paid Media Marketing, Performance Marketing, SEO, Email Marketing, Social Media Marketing, Online Business Consultant, Project Management, Product Management, SEMrush, Marketing Analytics, Web Analytics, understanding of HTML coding Social Mentions, Microsoft Office(Excel, PowerPoint, Word), Clevertap, Retention marketing, WebEngage

Since 2017 full-time Marketer working with various organizations to improve their digital presence by implementing digital marketing strategies using multiple digital marketing channels

A Short Bio:

A Google-certified digital marketing & advertising professional with over 7 yrs of experience in strategic planning, product management, Performance Marketing, Growth Marketing, Campaign development, User acquisition, Social Media Marketing, Traditional Marketing, Digital Sales and marketing, and Content selling.

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Shathyan Raja

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