Shathyan Raja

Digital Marketing Consultant

With over 9 years of experience in growth and performance marketing, I have helped various startups and established brands in e-commerce, entertainment, gaming, and IT Products / SAAS domains to achieve their business goals and scale their online presence.

My core competencies include campaign management,  marketing communications, user journey optimization, funnel analysis, A/B testing, marketing attribution, and ROI measurement. I am passionate about solving problems across the user lifecycle, leveraging analytics, tools, and best practices to deliver impactful and sustainable results. I am always eager to learn new skills and collaborate with other professionals to share insights and grow together.

Senior Digital Marketing Manager

Niraj Ruparel is WPP’s Creative Tech Maverick, leading a bold new wave of innovation where AI, immersive tech, and spatial experiences collide to power the future of brand storytelling.

At the helm of creative technology across WPP and GroupM India, Niraj is known for building what’s next—transformative work that spans voice AI for rural India, teleportation cafés, and AI-powered inclusion tools for underserved communities. His mission: to make technology intuitive, inspiring, and inclusive—not just for the digitally elite, but for the 1.4 billion stories that make up Bharat.

Niraj and his teams at wpp in india are globally awarded innovators, with multiple Cannes Lions, Cannes Titanium, Spikes Asia, Kyoorius, and Effies and has served as a jury member at top forums. He’s also a respected evangelist of creative technology, known for sparking cross-agency collaborations and building industry-first solutions that scale.

If the future of marketing needs a map—Niraj is already drawing it..

He has been personally recognised for his achievements, including winning the prestigious inaugural WPP Ignite awards, being listed in Campaign Asia's Top 40 Rising Talent list, and being featured as a top digital marketing leader in 2022 by CMO Asia and was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023. He has served as a juror for prestigious award forums and currently chairs the technology category jury at the highly esteemed Abby's 2024.

Niraj Ruparel is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper and father.

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Shathyan Raja

Niraj Ruparel

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