I am the founder and CEO of HC-Resource, where I have overseen 105 new store openings and driven strategic growth in the hospitality and wellness industries. At HC-Resource, we specialize in operations, marketing, HR consulting, and recruitment, helping businesses streamline operations and enhance their brands.

Our tailored solutions in process optimization, talent acquisition, and employee engagement drive success for businesses across the U.S. and internationally. With partnerships with top HRIS providers like Rippling and BambooHR, we deliver unmatched value and savings.

I also host the "Taking Chances with Shaun Coe" podcast, where I interview inspiring leaders and entrepreneurs, sharing insights and experiences that fuel my passion for growth and adventure.

Clients choose to work with me for my proven track record in building successful teams and driving business growth. At HC-Resource, we are dedicated to helping our clients achieve their highest potential with expert consulting and strategic support.

Shaun Coe

Jennifer Lee Hetro, LLC

I partner with non-profit and for-profit businesses in healthcare/social service; digital solutions/technology; and professional services to support their marketing, branding, messaging and communications needs. Learn more @ jennyhetro.com.

#OnTheStacks Podcast Guest w/Bill Corcoran, Jr., May 2020: Listen @ https://tinyurl.com/yj6fcsn3

Principal Owner

The Wright Center for Community Health

•	Define the two brands/organizations of The Wright Center for Community Health and The Wright Center for Graduate Medical Education as inextricably linked, but independent, organizations in late 2018
•	Manage production of the organizations’ comprehensive annual report, including project management, copywriting (spotlights, feature articles and press releases), photography and layout/design 
•	Nurture relationships with local media personnel to highlight the efforts of team members and the organizations
•	Create decks and corporate presentations for executive management’s speaking events
•	Supervise four full-time team members and seasonal interns, develop/manage department budget and accurately track expenditures

Associate Vice President, Marketing Communications

•	Manage the organization’s quarterly (printed) newsletters and comprehensive annual report, including project management, copywriting (spotlights, feature articles and press releases), photography and layout/design 
•	Establish organization’s electronic alumni tracking system to follow employment/retention trends and provide base for potential fundraising
•	Spearhead internal and external events throughout the year, including annual 400+ guest graduation ceremony
•	Foster relationships with local and national media personnel to highlight the efforts of the organization and its team members 
•	Handle social media channels reaching patients, recruits and community members; doubled followers/engagement within 12 months
•	Oversee complete web design update, from concept and design to programming execution and launch in June 2018
•	Serve as project liaison with external partners, creative agencies and vendors to effectively promote new service lines and initiatives
•	Define the branding, marketing and PR strategy for new community collaborative, Healthy Maternal Opiate Medical Supports (Healthy MOMS), in 2018 
•	Supervise one full-time team member and seasonal interns, develop/manage department budget and actively track expenditures
•	Act as project liason with external partners, creative agencies and vendors to effectively communicate the organization's service lines, initiatives and value within the community

Director, Marketing Communications

CornellCookson

• Develop concepts and creative for collateral material - videos, data sheets, infographics, website copy - and dealer training
• Collaborate with consultant firm to develop and establish a formal brand strategy, including planning for merging of brands
• Create and and distribute external communications, such as email outreach, product announcements and press releases
• Foster relationships with editors, coordinate advertising spend and create/submit articles to trade publications
• Refine and implement social media strategy for internal and external audiences
• Recommend short and long term financial and budgeting requirements in line with corporate strategic initiatives
• Manage 4-6 major tradeshows per year: budgeting, development of messaging, outreach campaigns and lead tracking 
• Solicit feedback and encourage open communication with nationwide dealer network to understand and improve available sales tools
• Serve as advisor for team members and empower them to make suggestions and decisions that coincide with team goals

Brand Manager

Borton-Lawson

• Interface with Senior Leadership in development of strategic plans, client presentations and marketing materials
• Coordinate community involvement, participation and corporate sponsorships/support
• Develop internal and external communications, including corporate newsletters, mailings, website content and press releases
• Attend trade shows, conferences and networking events, professionally interacting with clients on behalf of the firm
• Oversight of corporate proposals, including management of content, layout/design, production and follow-up

Marketing Manager

Century 21 Smith Hourigan Group

• Develop personal client base through referrals, personal connections and cold calls
• Assist buyers and sellers in achieving their goals through effective communication, negotiation and attentive follow-up

Real Estate Agent

BabyAge.com

• Negotiate increased product exposure and advertising through all cost-per-acquisition sales channels
• Coordinate and initiate partnerships with local and national non-profit organizations
• Ensure a consistent brand image throughout all customer touch points, ranging from emails to invoices
• Oversee internship program and local talent recruitment
• Create decks and corporate presentations for executive management's speaking events
• Develop fresh marketing creative, eNewsletters, blog posts and promotional offers
• Assist in creation of customer loyalty program and supporting micro-sites

Marketing Communications Manager

• Daily management of affiliate program, including ongoing 
• Instrumental in web design update, from concept to design and programming execution

Sales and Marketing Specialist

Benco Dental

• Responsible for the development, quality control and production of a wide range of projects, including corporate and product publications, sales promotions, advertisements, and brochures
• Produce the 36-40 page monthly flyer, earning over $1,500,000 per year in advertising revenue
• Manipulate and edit files submitted by vendors to become consistent with company format
• Communicate efficiently with vendors and printers; knowledgeable about the printing process

Graphic Designer

• Assist in image placement for 2003 product catalog, 2004 Equipment CD, and 2005 Lab Catalog
• Design and create a variety of postcards, invitations and promotional material
• Handle adjustments to accounts within the company's promotional reward and loyalty program
• Run reports and monitor sales progress as a fluent user of Microsoft Excel

Marketing & Graphic Design Assistant

As a fact-finder, strategist, graphic designer and project manager—in a nutshell, a fractional chief marketing officer (CMO)—it is my mission to help businesses and organizations define their brand and shine a light on what makes their company or service unique. I’ve held brand management roles in nationally recognized companies and nonprofits, and I’m wild about supporting small businesses and causes in the Northeastern Pennsylvania region. My consulting company, Jennifer Lee Hetro, LLC, is certified as a Woman Owned Small Business by the U.S. Small Business Administration (SBA) and maintains an active registration. I am a Goldman Sachs 10,000 Small Businesses Alumni of Cohort 30, Philadelphia, and passionate about causes that impact women, children and families.

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The Battle

Shaun Coe

Jenny Hetro

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