Boson Protocol

Head of Marketing

West Midlands Business Network

• Founded an online business network, implementing social capital theory to rapidly expand the network, attracting 2,000 members within just three months
• As a result of these efforts, the group now boasts over 19,000 members and is ranked 4th out of 256,000 groups on LinkedIn for business
• Grew an online business network from 0 - 19,000 members, demonstrating strong entrepreneurial skills and a deep understanding of the needs of the business community
• Achieved impressive results, with the group ranking 4th out of 256,000 groups for business on LinkedIn
• Executed targeted marketing strategies on LinkedIn, successfully reaching the desired audience and steadily expanding the online business network over time

Founder and CEO

English Spanish Language Exchange, Spain

• Founded and grew an events organisation to a significant size, boasting 11,000+ members
• Delivered exceptional customer service, earning a 4.5/5 rating from 2,200+ reviews and ensuring positive event experiences for all attendees
• Organised 1,000+ face-to-face and online events, attended by people from Europe, the US and Latin America
• Successfully founded and launched a language exchange organisation in a foreign country, Spain, showcasing strong entrepreneurship skills
• Overcame language-barrier challenges and adapted to cultural differences, showing cross-cultural competency
• Expanded the language exchange organisation internationally with a second group in Birmingham, UK, which has over 4,000 members, in addition to the group in Sevilla, Spain, with over 7,000 members, demonstrating strong growth and outreach skills

ssv.network

I lead SSV's online events and partner marketing.

I have led the launch and hosted numerous online events with industry partners, including Consensys, P2P, Huobi, Ankr. 

I founded and host SSV's weekly podcast Chain Reactions, where I interview leaders in the Ethereum Staking industry. I then commentate, with my co-host, on the latest news in the space.

I have led several campaigns that have resulted in onboarding key industry partners into SSV's Mainnet Rollout.

I also presented our first and second Galxe OAT campaigns during SSV's Mainnet Calls, resulting in 10,000+ mints and thousands of new followers on Twitter, Discord and Galxe.

Core Team (Marketing Lead)

Cointelegraph

• Generated exceptional engagement rates by producing and posting social media content that increased performance by 50x, reaching over 1.3M Twitter views
• Drove engagement by collaborating with designers and videographers to produce high-quality interactive content, resulting in a 40% increase in click-through rates and a 20% increase in website traffic
• Implemented interactive content strategies that effectively captured the attention of the target audience, resulting in posts with 500,000+ views on Twitter
• Managed and led a team of 10 content writers, designers, and videographers to produce engaging and creative social media content
• Established an A/B testing programme to make data-driven decisions for optimisation
• Developed a comprehensive copywriting guide tailored to the brand voice and messaging of the company

Head of Community

BanklessDAO

• Engineered and executed a comprehensive social media content strategy that captivated the target audience, driving a 103.57% growth rate in Twitter followers within six months
• Demonstrated strong skills in creative ideation and execution by leading several viral social media campaigns that generated 100,000+ views
• Frequently spoke at weekly DAO-wide AMAs, with 500+ attendees, to present marketing updates to the DAO
• Directed a diverse team of 15 people, including writers, designers, videographers, and community moderators, showcasing strong leadership and management skills
• Optimised onboarding processes for new DAO members by implementing signposting, planning and organising weekly guild AMA sessions, hosting workshops, and incorporating feedback into strategy development
• Wrote several articles that were featured in the BanklesDAO newsletter, which has over 200,000 readers
• Crafted and implemented highly effective email campaigns for BanklessDAO, boosting open rates by 25% and click-through rates by 15%, while strictly adhering to GDPR regulations.

Social Media Manager and Community Manager

Koinly

• Demonstrated strong remote management and communication skills by successfully recruiting and managing a geographically dispersed team of 8 social media marketers
• Designed and executed a weekly training program for the social media marketing team, elevating the quality of their output by 50%
• Strategically leveraged Reddit to generate 1,210 new signups for the company, an increase of 251.4% YOY
• Demonstrated strong skills in social media content creation and audience targeting to produce successful Twitter campaigns that resulted in 1,340 new signups for the company, while increasing Twitter followers from 35k to 51k+ followers
• Leveraged real-world events and crypto tribalism to create engaging and shareable content that resonated with the target audience, resulting in a significant increase in engagement rates
• Conducted comprehensive market research and developed an innovative ambassador program that leveraged grass-roots marketing strategies to drive growth for the company

DAO Heat

DAO Heat organised writing and design contests and transformed the winning entries into NFTs. We rewarded the writers and artists with ETH prizes and a percentage share of the NFT sales. I led the development of DAO Heat from inception with a team of six people.

Founder

EMCC UK

I was responsible for managing all of EMCC UK's digital assets, which included a monthly newsletter, social media channels and their website. I implemented a social media schedule, and I spearheaded the development of a digital marketing strategy. 

Responsibilities included:

• Providing digital marketing expertise and support to the EMCC UK directorate
• Responsible for SEO and maintaining EMCC UK website
• Management of social media channels
• Management of EMCC UK marketing collateral
• Providing the Membership Engagement Director with monthly updates on marketing activity and membership engagement statistics

Digital Marketing Lead

Artful Sentences

• Improved website visibility and increased organic traffic through keyword research, link building, and content development techniques, resulting in 50%+ increases in web traffic and 25%+ increases in lead generation
• Maintained up-to-date knowledge of emerging trends and best practices in SEO to continuously improve SEO strategies and drive growth for the company and its clients
• Boosted clients' sales by over 30% by creating highly effective landing pages, email newsletters, and website copy that powerfully resonated with the target audience
• Successfully utilised networking strategies on LinkedIn and other social media platforms to identify and secure new clients as a self-employed copywriter
• Effectively organised professional finances and taxes, ensuring compliance with local and national regulations while minimising tax liability and maximising deductions
• Demonstrated strong project management skills, effectively coordinating with multiple clients and team members to successfully complete projects on time and within budget

Founder and Marketing Consultant

As a seasoned 10X Marketer with over 15 years of experience navigating the digital landscape, I've mastered the art of community building, social media management, and driving engagement online. My journey has taken me through the evolving realms of blockchain and cryptocurrency, where I've passionately explored DeFi, Ethereum, NFTs, and Web3 technologies. But my expertise doesn't stop there—I'm a fervent advocate for unleashing the power of marketing automation, AI, and data science to catalyze growth and elevate brands to unprecedented heights.

My approach is data-driven and results-oriented, leveraging A/B testing and analytics to make informed decisions that skyrocket your online presence. Leadership and communication are at the core of my strategy; I've successfully built and managed remote teams of content writers, designers, and moderators, ensuring seamless collaboration and stakeholder satisfaction.

Let's harness the power of marketing automation, AI, and data science together, transforming your brand into a dynamic force in the digital world. Ready to embark on a journey of exponential growth and community engagement? I'm here to lead the way. Let's get to work and make your brand the next big wave online.

Shaun Gurmin

MAN.Digital

- I transitioned from CRO to Customer Delivery Manager in 2023, focusing more on managing and delivering account based marketing and revenue operations projects to our clients.
- Hired revops consultants and shifted focus to revenue operations and ABM only.
- Worked closely with CEO, who took over the CRO role.

##Key Responsibilities & Achievements:

- Managed customer delivery operations, ensuring client satisfaction and long-term business growth.
- Led the implementation of revenue operations and ABM strategies, instrumental in driving revenue and expanding our client base.
- Worked with a diverse range of clients in software development, finance, and B2B SaaS, including Cloudflight, Amsterdam Standard, The Software House, Coface, Pixyle.ai, Data Feed Watch, and Arrow.
- Ensured the delivery of high-quality services, leading to improved client retention and success rates.

##Case Studies & Results:

- Amsterdam Standard: Held a 2-day account-based programs strategy workshop, developed a new process inspired by the Winning By Design SaaS model, and facilitated successful outbound GTMs, including their first webinar which generated an impressive number of leads.

- Pixyle.ai: Implemented a new operational approach, covering revenue operations and sales ops best-case practices, leading to a clear playbook for managing deals and improved analytics tracking with comprehensive reports and dashboards.

- The Software House: Facilitated a comprehensive mapping of TSH's processes, spanning marketing, sales, sales engineering, and customer success. Developed a new process, inspired by the Winning By Design SaaS model, and introduced a fresh outbound playbook.

- Data Feed Watch: Conducted a thorough audit of their HubSpot CRM and technology stack, focusing on the outbound process. Mapped out all the process steps, identifying skill, tech, and process gaps. Leveraged the SPICED framework inspired by Winning By Design to map out a future state process.

Founder & Customer Delivery Manager

How I Wrote My Way to the Top of the Revenue Ladder

A tale of grit, learning, and marketing mastery that led to business success.

## Career Journey & Self-learning
- Transitioned from corporate BDR to marketing enthusiast
- Started as an Affiliate Marketer in 2015, exploring SEO, PPC, Digital Ads, Conversion Rate Optimization, and Analytics for B2C and B2B.
- Found passion in B2B marketing, ABM, and Hubspot, aligning with my previous experience and love for Learning and Development and BD.

## Founding MAN Digital
- Founded MAN Digital, quickly realizing the need for a CEO to help scale the agency.
- Brought Przemek into the team, who has been instrumental in its growth and development.
- Responsibilities extended beyond strategizing client campaigns to bringing in the right partners and employees.

## Key Responsibilities & Achievements
- Managed all pivotal business operations, including sales, marketing, communications, and partnerships.
- Led numerous agency Account-Based Marketing (ABM) and B2B Marketing initiatives, instrumental in revenue generation and expanding our client base.
- Strengthened client relationships, securing long-term business growth.
- Led a team towards shared objectives, with accomplishments reflecting effective team collaboration.

## Some of our Case Studies 2018-2022:

- XPLUS: Resulting in over 1500 leads 
- Postis: Implemented a custom Revenue Ops Tech Stack,
- Neoteric: Increased sales pipeline value by €500K,
- Divante: Implemented an ABM strategy, closing 30% more deals.
- itCraft: Achieved a 600% increase in organic traffic and tripled their leads, transforming their marketing strategy for maximum impact.
- SmartDreamers: Increased their qualified leads rate by 80% 
- Skyrise.tech: Generated 58 high-value B2B leads in just 3 months using Account-Based Marketing.
- FintechOS: Optimized their HubSpot usage, 

Running weekly and monthly webinars on B2B Marketing, Branding, Account-Based Programs, and More. Learn more 👇

Chief Revenue Officer

adplist.org

Mentor

Pavilion

Pavilion is a community of commercial executives at growth-focused companies.

Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

HubSpot

As a Hubspot Partner, I am the only representative from the CEE region in the EMEA Partner Advisory Council. The role of PAC is to discuss the future of Hubspot products and plans with the Director of Product Management.

PAC consists of representatives from the top 15 partner agencies in the EMEA region. We are fully integrated into the product roadmap process, covering solution engineering, marketing operations, and client success.

The PAC meeting is monthly but together with our sponsors we organize webinars every week to share knowledge on best practices for using Hubspot tools.

HubSpot Partner Advisory Council (PAC) EMEA

Google Developers

Giving back to the community I was involved in mentoring startups part of the Google LaunchPad acceleration programs in the CEE region.

During this time I mentored companies, which we're moving towards a global scale and better market access. Before I started with the program, I had a one-on-one meeting with each mentor candidate, where we went through their goals and expectations.

Google Launchpad Mentor

Omniconvert

Developing sales strategies for Europe and US with CEO
Actively managing performance of sales professionals.
Implementing sales pipeline management system to optimize sales activities
Collaborating with account managers, client managers, and other cross-functional groups to strengthen the client relationship. Profiling key client figures using data profiling techniques.
Implemented new marketing tech stack and coordinating with developers and COO operational implementations of new integrations.
Coordinating revenue dashboards with CFO to identify growth opportunities
Developed new messaging and value proposition for marketing and sales communication. 
Responsible for global outreach to key thought leaders and public relations, especially in the social media space to help maintain Omniconver's positive brand image.

Interim Chief Revenue Officer

hub:raum

Hubraum Krakow, part of Tmobile developed an acceleration program where I was a startup mentor for several years providing help and insight in B2B Marketing and Business Modeling.

After finishing the program I am still involved with Hubraum and some of its startups as an expert and advisor.

Startup Mentor

Farnell element14

As Business Development Specialist, I coordinated account management and partnership, performed competitor analysis, kept up to date on market development.

I used research abilities in my job every day, I was researching about new technologies/products, potential customers/partners.

I coordinated Re-sellers account management and partnership development

My responsibilities were also coordinating with key partners (Distributors) and monitoring performance through KPIs (Key Performance Indicators - e.g. Sales, NPS), performing competitor analysis, keeping up to date on market development, identifying new opportunities and projects.

I was actively outreaching and building business proposals, quotes, and negotiating deals with technology companies.

Some of my achievements during this time were 25% year-to-year sales growth, Star Performer Q3 2013 for Customer Service, Top Performer Q1 2014, sales targets overachieved by 30 % for Q1 2014.

I was also involved in several pan-European projects to expand the distribution network of new products.

Business Development Specialist

Electrolux

Identifying training needs and developing training strategies 

Seeking and Negotiation with 3rd party learning partners.

Advise managers on talent, learning, and development processes

Delivery model processes and procedures for Talent and Learning

Support organization-wide talent planning, moves, secondments, and promotions

Support managers to resolve performance and talent-related disputes, 

Managing talent inquiries as escalated from the HR Shared Service Contact team Providing timely resolution in line with policy.

Supporting in SAP Learning Solutions implementation for Electrolux Europe

Learning and Development Specialist Europe

I help B2B companies /w Revenue Operations & ABM using HubSpot // Executive MBA // HubSpot Certified Trainer // Big fan of sales-free zones.

My obsession is enabling B2B companies to grow with revenue operations.

I love saying that I'm in the body of a marketer, but my heart is really in connecting and building business relationships with people - 10+ years of experience doing both! 

Organizations like AIESEC, DHL, and Electrolux, helped me develop my organizational development expertise. With this combination, I can see what's best for companies from a bird's eye view. 

In a quest to find an agency that prioritizes revenue growth?

At MAN Digital, we help businesses grow revenues through account-based programs and demand-generation campaigns. Our agency is focused on facilitating revenue acceleration programs for B2B technology organizations. In other words, we do sales engagements, marketing, and operations to boost revenue, not vanity metrics.

We know that growing revenue is hard work. 

It requires time, energy, and talent - all of which are in short supply for most companies today. But what if there was a way to help you do it more effectively? What if you could find an agency that would give your sales team the tools and intelligence they need to succeed without breaking the bank? Well, guess what? There is! And we can help.

The company I founded in 2016 , MAN Digital is a Growth Revenue Agency specialising in RevOps and account-based marketing programs explicitly designed for B2B technology organizations. 

Our approach allows us to deliver measurable results on both sides of the equation - with increased leads and conversions! That means more opportunities for your sales reps AND higher revenues for your company overall! Let's get started, and we can talk. 

DM for resources on RevOps and ABM

taplio

The Battle

Shaun Gurmin

Romeo Mann

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