💡 Technology should serve people — not replace their value.
I help B-Corp and social enterprise CEOs navigate AI adoption with clarity, courage, and care — protecting what makes their organisation human while unlocking innovation.

🚫 You’ve seen what rushed, misaligned tech can do: fractured teams, eroded trust, and mission drift.
💪 You’re committed to leading with integrity, but you’re under pressure to do more with less — while keeping your culture intact.

That’s where I come in.
With 25+ years in IT transformation and professional coaching credentials, I bridge the gap between technical AI expertise and human-centered change leadership.
Unlike tech consultants who overlook the human cost — or coaches who avoid the tech — I guide adoption so your organisation comes out better than before: more connected, more resilient, and more aligned to its mission.

🛠 The Better With Humans™ Method
1️⃣ Clarity Before Code – Align AI with your values and impact goals before choosing tools.
2️⃣ Lead from the Inside Out – Guide change with courage, empathy, and moral clarity.
3️⃣ Human-in-the-Loop Teams – Engage people early, co-create solutions, and build trust.
4️⃣ Sustainable Systems for Impact – Build long-term capability, measure what matters, and evolve without burnout.

📌 What You’ll Walk Away With
✅ A clear, values-aligned AI roadmap
✅ A confident, engaged team that feels safe in the journey
✅ Protection for your culture and mission
✅ Momentum for innovation — without losing your people in the process

🤝 If you want AI to strengthen your people, trust, and values — not undermine them — let’s talk.
📅 Book a values-aligned AI exploration call | 🧭 Take the AI Readiness Assessment

Shaun Phillips

Al-Feroz (Pvt.) Ltd

Mixeduse Compact Residential Tower, 27 storey, Brentwood Signature27
Mixeduse Residential & Commercial Scheme, 42 storey
Mixeduse Residential Scheme on Waterfront, 40 storey

Head of Marketing & Strategy - Brentwood Signature27 - Sahil One

Innovative Pvt Ltd

Key Account Manager

Halal Development Council Pakistan

Manager- Event Promotions & Marketing

Effectual Communications

Business Development Manager

Producer / Director - Media & Entertainment Freelance Work

Geo/ ARY/ Wikkid/ Evergreen Productions / Mastermind Productions

As the Head of Design & Marketing at Al-Feroz Pvt. Ltd., I lead marketing, design, and strategy for luxury mixed-use developments. My focus is on delivering innovative solutions that align with the aspirations of our customers and stakeholders. Over the past 11 years, I have played a pivotal role in driving the growth and success of landmark projects such as Brentwood Signature27 and Sahil One.

An architect turned marketer, I bring 18 years of diverse professional experience spanning architecture, media, and events. My career journey has included designing immersive sets for TV and film, managing key client portfolios for global banking solutions, and executing impactful trade events across multiple industries, including TDAP, e-Banking (for four consecutive years), and IDEAS 2016.

I am deeply passionate about creativity, problem-solving, and leadership, with a strong drive to turn challenges into opportunities. As a member of esteemed architectural and marketing institutes, I remain committed to continuous learning and exploring new horizons to push the boundaries of innovation.

Ar. Sobiya Munawar

taplio

The Battle

Shaun Phillips

Ar. Sobiya Munawar

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