💡 Technology should serve people — not replace their value.
I help B-Corp and social enterprise CEOs navigate AI adoption with clarity, courage, and care — protecting what makes their organisation human while unlocking innovation.

🚫 You’ve seen what rushed, misaligned tech can do: fractured teams, eroded trust, and mission drift.
💪 You’re committed to leading with integrity, but you’re under pressure to do more with less — while keeping your culture intact.

That’s where I come in.
With 25+ years in IT transformation and professional coaching credentials, I bridge the gap between technical AI expertise and human-centered change leadership.
Unlike tech consultants who overlook the human cost — or coaches who avoid the tech — I guide adoption so your organisation comes out better than before: more connected, more resilient, and more aligned to its mission.

🛠 The Better With Humans™ Method
1️⃣ Clarity Before Code – Align AI with your values and impact goals before choosing tools.
2️⃣ Lead from the Inside Out – Guide change with courage, empathy, and moral clarity.
3️⃣ Human-in-the-Loop Teams – Engage people early, co-create solutions, and build trust.
4️⃣ Sustainable Systems for Impact – Build long-term capability, measure what matters, and evolve without burnout.

📌 What You’ll Walk Away With
✅ A clear, values-aligned AI roadmap
✅ A confident, engaged team that feels safe in the journey
✅ Protection for your culture and mission
✅ Momentum for innovation — without losing your people in the process

🤝 If you want AI to strengthen your people, trust, and values — not undermine them — let’s talk.
📅 Book a values-aligned AI exploration call | 🧭 Take the AI Readiness Assessment

Shaun Phillips

Leo Selie ⭕

Zapier

• Leading a team of up to 10 direct reports (L2/L3) through individual coaching, growth planning, mentoring and performance management
• Won the Support Leadership Impact award in Nov 2023
• Managed quality assurance (QA) and key performance indicator (KPI) metrics for team and self
• Conducted performance, compensation, and promotion reviews and proposals
• Propose promotions and process improvements, often through developing new workflows and no-code solutions
• Consulted with hiring team on interview practices and candidate evaluation
• Architected and build automation ecosystems to aggregate data about individual and team performance
• Regular contributor to Zapier Community, providing high-impact resolutions
• Assisted in Premier support chat (white-glove support) and screen-share troubleshooting
• Course on Looker: built dashboards for data-first decision-making
• Implementation manager for 'Zapier Virtual Assistant', an AI/NLP chatbot for ticket deflection (ada.cx)
• Special project: designed and implementation of a scalable solution to connect with churned users using no and low code, onboarded an L2 to take over the project
• Special project: leveraging ChatGPT/OpenAI to improve chatbot experience

Support Team Lead

• Continuing the work as a Technical Support Specialist (see previous role)
• Peer leadership: lead by example (default to action, default to transparency), provided constructive and positive feedback to peers and management, 360 feedback (give and receive)
• Advanced troubleshooting, and sharing learnings with group-support
• Created Super Star, which is a fully-automated, internal, gamification tracking system, to stimulate helping out peers—leveraging Zapier, Airtable and a custom Slack app
• Assisted with RFI/procurement of new support tool (HappyFox, Zendesk)
• Assisted as interviewer for the Technical Support Specialist role
• Ranked #1 on Super Star for helping out with peer questions, taking call-backs, assisting incidents, and creating knowledge base articles
• Completed internal Pathway to Management
• Improved self awareness: impact versus intent, completed interpersonal communication course, crisis communication course
• Special project "Paid Calls": architected, implemented and delegated a scalable solution to offer paid technical support through Zoom, led a team of 2 successfully—thinking data first
• Led and hosted a postmortem with engineers around an impactful incident
• Became Zapier Coach, coached and mentored a colleague from Learning & Development

Senior Technical Support Specialist

• Empathically helped +5,000 users with workflow recommendations, technical troubleshooting, billing questions and resolving disputes
• Queue-crusher: reached top-line metrics/KPIs within 6 months, +90% customer satisfaction (CSAT), first-contact resolution (FCR), etc.
• (Interim) lead for the weekend team
• Consistent contributor to internal knowledge base, and internal lessons (using Lessonly)
• Highest contributor to answering internal questions for +1 year, supporting peers
• Created Zapier Tools, an internal Alfred workflow to get access to various internal resources faster, saving +1h per person, per week
• Internal bot builder: call-back reminder bot (custom Slack app, webhooks, Airtable), automated team-specific needs (Coda, Help Scout, Airtable)
• Wrote CSS style guide to use Help Scout in dark mode, and for Async (an internal blogging tool in Zapier)
• Advocated for users to receive an upcoming renewal email, to avoid billing surprises > was implemented
• Incident management: highest contributor to incidents as Communication Lead (internal and external communicator, status updates and gauging customer impact)

Technical Support Specialist

Wild Workflows

You want to automate parts of your business.

You know tools like ⚡ Zapier & Airtable get the job done.

But instead of:

→ Saving time
→ Do creative work
→ Have family time

You're now stuck:

→ Learning tools
→ Wasting energy
→ Not automating

Sounds familiar?

I was there too, but working at Zapier since 2019 has its perks.

Having helped +10.000 customers since, it's safe to say I've seen what can be automated.

More importantly I know how to automate it.

So, how can I help?

→ Recommend what to automate
→ Build these workflows for you
→ Support & troubleshoot

Want to leverage AI and automation?

Take any of these steps:

1. Send me a LinkedIn DM
2. Book a FREE discovery call
3. Visit wildworkflows.com

I respond quickly and I'm here to help.

All the best,
~ Leo

Saving you +24h a month via AI+Automation

Flow Digital

• Solving the toughest of workflow automation problems using Zapier & Airtable
• Using AI to streamline Zaps—adding more value, for less money
• Master troubleshooter
• Master optimizer of business operations

Zapier Expert and Airtable Accredited Builder

Greek Internet Marketing

Business Development Specialist

Teleperformance

Multi-channel support (phone, chat, email and remote assistance). Worked on projects Western Union and Kaspersky Labs

Customer Service Representative

Belgian Defence

I started off as a soldier to learn the basics. After two years, I enlisted for NCO training, which lasted about two years. I went on numerous trainings and missions and also served in Kandahar, Afghanistan in 2014. Additionally, I was an instructor at the NCO school in my last year.

Sergeant

You want to automate parts of your business.

You know tools like ⚡ Zapier & Airtable get the job done. However...

instead of:

→ Saving time
→ Do creative work
→ Have family time

You're now stuck:

→ Learning tools
→ Wasting energy
→ Not automating

Sounds familiar?

I was there too, but working at Zapier since 2019 has its perks.

Having helped +10.000 customers since, it's safe to say I've seen what can be automated.

More importantly I know how to automate it.

So, how can I help?

→ Recommend what to automate
→ Build these workflows for you
→ Support & troubleshoot

Want to leverage AI and automation?

Take any of these steps:

1. Send me a LinkedIn DM
2. Book a FREE discovery call
3. Visit wildworkflows.com

I respond quickly and I'm here to help.

All the best,
~ Leo

• Leading a team of 8 direct reports (L2/L3) through individual coaching, growth planning, mentoring and performance management
• Won the Support Leadership Impact award in Nov 2023
• Managed quality assurance (QA) and key performance indicator (KPI) metrics for team and self
• Conducted performance, compensation, and promotion reviews and proposals
• Propose promotions and process improvements, often through developing new workflows and no-code solutions
• Consulted with hiring team on interview practices and candidate evaluation
• Architected and build automation ecosystems to aggregate data about individual and team performance
• Regular contributor to Zapier Community, providing high-impact resolutions
• Assisted in Premier support chat (white-glove support) and screen-share troubleshooting
• Course on Looker: built dashboards for data-first decision-making
• Implementation manager for 'Zapier Virtual Assistant', an AI/NLP chatbot for ticket deflection (ada.cx)
• Special project: designed and implementation of a scalable solution to connect with churned users using no and low code, onboarded an L2 to take over the project
• Special project: leveraging ChatGPT/OpenAI to improve chatbot experience

taplio

The Battle

Shaun Phillips

Leo Selie ⭕

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?