💡 Technology should serve people — not replace their value.
I help B-Corp and social enterprise CEOs navigate AI adoption with clarity, courage, and care — protecting what makes their organisation human while unlocking innovation.

🚫 You’ve seen what rushed, misaligned tech can do: fractured teams, eroded trust, and mission drift.
💪 You’re committed to leading with integrity, but you’re under pressure to do more with less — while keeping your culture intact.

That’s where I come in.
With 25+ years in IT transformation and professional coaching credentials, I bridge the gap between technical AI expertise and human-centered change leadership.
Unlike tech consultants who overlook the human cost — or coaches who avoid the tech — I guide adoption so your organisation comes out better than before: more connected, more resilient, and more aligned to its mission.

🛠 The Better With Humans™ Method
1️⃣ Clarity Before Code – Align AI with your values and impact goals before choosing tools.
2️⃣ Lead from the Inside Out – Guide change with courage, empathy, and moral clarity.
3️⃣ Human-in-the-Loop Teams – Engage people early, co-create solutions, and build trust.
4️⃣ Sustainable Systems for Impact – Build long-term capability, measure what matters, and evolve without burnout.

📌 What You’ll Walk Away With
✅ A clear, values-aligned AI roadmap
✅ A confident, engaged team that feels safe in the journey
✅ Protection for your culture and mission
✅ Momentum for innovation — without losing your people in the process

🤝 If you want AI to strengthen your people, trust, and values — not undermine them — let’s talk.
📅 Book a values-aligned AI exploration call | 🧭 Take the AI Readiness Assessment

Shaun Phillips

TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

taplio

The Battle

Shaun Phillips

Marina Hotkova

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?