💡 Technology should serve people — not replace their value.
I help B-Corp and social enterprise CEOs navigate AI adoption with clarity, courage, and care — protecting what makes their organisation human while unlocking innovation.

🚫 You’ve seen what rushed, misaligned tech can do: fractured teams, eroded trust, and mission drift.
💪 You’re committed to leading with integrity, but you’re under pressure to do more with less — while keeping your culture intact.

That’s where I come in.
With 25+ years in IT transformation and professional coaching credentials, I bridge the gap between technical AI expertise and human-centered change leadership.
Unlike tech consultants who overlook the human cost — or coaches who avoid the tech — I guide adoption so your organisation comes out better than before: more connected, more resilient, and more aligned to its mission.

🛠 The Better With Humans™ Method
1️⃣ Clarity Before Code – Align AI with your values and impact goals before choosing tools.
2️⃣ Lead from the Inside Out – Guide change with courage, empathy, and moral clarity.
3️⃣ Human-in-the-Loop Teams – Engage people early, co-create solutions, and build trust.
4️⃣ Sustainable Systems for Impact – Build long-term capability, measure what matters, and evolve without burnout.

📌 What You’ll Walk Away With
✅ A clear, values-aligned AI roadmap
✅ A confident, engaged team that feels safe in the journey
✅ Protection for your culture and mission
✅ Momentum for innovation — without losing your people in the process

🤝 If you want AI to strengthen your people, trust, and values — not undermine them — let’s talk.
📅 Book a values-aligned AI exploration call | 🧭 Take the AI Readiness Assessment

Shaun Phillips

Toyow

🔜🔜 Leading E2E Managed Services project to launch a Real Estate & RWA Tokenization Marketplace on Blockchain for one of Dubai entities, with plans for regional expansion. 💰💰..🚀 
- Driving innovation at Toyow by integrating AI, real estate insights, and tokenization in Marketplace to revolutionize property investment. 
- Leveraging AI Descriptive, Predictive, & Prescriptive analytics, market forecasting, and data-driven decision-making.

We’re a one-stop marketplace for tokenized assets with real world value, leading the charge to transform ownership through the power of blockchain.
At Toyow, we're not just a marketplace for digital assets; we're a catalyst for change. Our mission is to redefine digital asset ownership by offering a simple way of owning a diverse range of high-value assets that come with real-world rewards and exclusive experiences, provide Tokenization-as-a-Service & Blockchain-as-a-Service.

Board Advisor

Datamind AI Solutions

Currently working on the next big thing!! ⏳Developing Future Tech & AI capabilities 🔜🚀💰 
• Startup Tech SaaS B2B & computer vision to Revolutionize Performance Operational Excellence in real estate, retail and offices with AI / ML, Business Process Automation and Intelligent Automation.   
• Developing products within the Operational Excellence powered by AI / ML technology.
• Working on obtaining Guiness World Records on building AI proposal, Guiding the company towards MVP, POC & PMF and growing client portfolios.
• Crafting business development, roadmap, GTM, and marketing strategy. 
• Managing the preparation of pitch deck, Due Diligence, assessing financial, business models, and growth strategy.
• Leading Fundraising by approaching regional & Global HNWI / UHNWI, PE, VCs, & angel investors,  and securing financial backing from external sources.

Co-Founder / Chief Strategy & BD Officer

Realiste AI

The next Big Unicorn!! 🦄 Developing Future Tech & AI capabilities 🌍 

Realiste.ai Innovative Tech AI Platform, develops personal AI for real estate investors, operating across more than 114 cities worldwide. It uses advanced AI-powered solutions to revolutionize the real estate market by identifying the top properties from over 1,000,000 listings in real-time. The AI engine of Realiste.ai is self-learning and capable of digitizing real estate market data in every major city globally, providing users with free access to accurate property valuations and personalized recommendations

UAE-London-New York-Jakarta-Istambul-Riyadh-Bangkok-Madrid-Berlin-Vienna-Barcelona-Seoul-São Paulo-Sydney +20 more cities soon
• Lead growth-stage investment and fundraising.

Advisor

LvlUp Ventures

We are a next-gen, multi-stage venture ecosystem, providing value & investment for top founders in exciting & emerging sectors.
• As a Venture Scout, I play a vital role in sourcing exciting deals for LvlUp Ventures’ and its funding partners to unlock incredible investment opportunities in the startup ecosystem. 
• We focus on pre-seed and seed investments across various industries, including SaaS, Entertainment Tech, FinTech, HealthTech, Web3, Gaming/Esports, and AI. 
• Additionally, through our funding partners, we extend support to industry-agnostic ventures up to Series C.

Venture Scout

Multiple Companies

Working with exciting companies for regional growth!!
• Strategic advisory, engaged on strategic business development decisions and initiatives, analyse market trends, identify opportunities, and develop a clear roadmap, helping them achieve sustainable success.
• Developing strategic initiatives within the Real Estate investment and development, Fintech, Insurtech, Proptech, and in AI ecosystems.
• Strategize fundraising initiatives and engage potential investors. Involved effectively conveying the project's vision, mission, and investment opportunities to attract and retain high-value investors.

Advisor - Business Development - MENA 

Aurelia Ventures

Scout at Aurelia Ventures, an ultra-early operator VC that provides resources and capital to B2B software founders to scale from POC/stealth to Series A.

Contact me if you are interested in investing in experienced early-stage software founders with prior exits or seeking investments for your B2B software company.

Etisalat

• Heading the innovation and development of VAS, digital services new revenue stream. Crafting & leading product, sales and marketing strategy for Digital Insurance, Payments, and Advertising.
• Spearheaded the development of innovative business strategies to enhance the company's digital service offerings including VAS, Insurtech, Fundtech, Fintech - e& Money, Edtech & AdTech.
• Lead Early-Stages development 0-1 & beyond, growth-stage investment, and obtain management approvals. Leading conveying the innovative project's vision, business case and opportunities to secure budget.
• Improved the annual digital segment portfolio. Managing over AED +500 Mn in revenue, full P&L, marketing strategies, and Go-to-Market for commercial performance and differentiation strategy.
• Positioned the company as regional Telecom leader in digital Insurance (for travel, cyber, auto, health, home, pet, and devices) by creating a best-in-class digital portal. 
• Developed & Launched the first Personal Cyber insurance in the EMEA region and other insurance LOB.
• Crafting a trailblazing strategy for the Insurance Marketplace, eWallet (e& Money), and AdTech.
• Defining digital strategy for services, bundles, embedded, third party, implementation of digital services and solutions within the DX, including monetization, and digital transformation models.
• Drove End-to-End platform excellence and orchestrated the teams (+15 members) to develop the portal, achieving excellence in delivery, roadmap, journey, DX, CX, & UX.
• Lead efforts to reduce churn rates and increase customer retention. Monitor KPIs such as Customer Satisfaction (CSAT), Net Promoter Score (NPS), churn rate, and revenue growth.

Head of Innovation & Digital Services I Insurtech I Fintech I Insurance I Payments I Transformation.

• Steering eWallet (e& Money) product development, marketing, and communication strategy and implementation. 
• Enriched the brand's digital footprint and led the successful launch and marketing of the eWallet (fintech/ payment platform) in the UAE, optimized digital campaigns, consumer’s LTV optimization for enhanced ROI.
• Developing Digital Advertising stream at Etisalat and advancing an Adtech services, including our digital assets and DOOH.
• Developing renewable energy initiative, build business case, for cost savings and to launch for B2B & B2C, mainly solar system, zero-carbon hydrogen fuel cell power generators (Bloom Energy) and smart homes technology.

Marketing Digital Services I Renewable Energy I e& Money I Fundtech I Digital Advertising 

Heading Etisalat's Real Estate Strategy, Investment and Operations - (Project development, Assets Management) 
• Managing Etisalat’s assets of AED +70 billion (with +45 engineers & professionals) for Buildings, Land Bank, retail and commercial leasing, and clients. Digitalizing assets & property management functions.
• Oversee full investment cycle from origination, screening, valuation, due diligence, structuring and post-investment. Managing a diversified multi billions portfolio of high-quality income-generating assets. 
• Responsible for developing investment strategies and portfolio management processes. Held positions across the investment life cycle including principal investments, investment advisory, and asset management.  
• Identify expansion opportunities and deals – managing projects delivery, relationships and lead the expansion of commercial, construction, and new business with new technology such as Blockchain & Tokenization.
• Negotiated and closed tenders, contracts, concluded deals of MSP for complex solutions and services that created solid portfolio (ARR ~$50Mn).
• Direct and oversee the development, implementation of TRIRIGA, and compliance of Etisalat’s business process frameworks and guidelines such as EFQM, Digital transformation and implementation of AI/ ML and Intelligent Automation.

Head of Real Estate Assets Management and Business Development - Etisalat Real Estate

Asteco Property Management

Directed sales, investments, and property management operations. Responsible for budgeting, financial forecasting, and driving profitability.
• Manage the relations and sales pipeline, fostering repeat business with private and institutional investors across the Middle East including existing UHNWI/HNWI, family offices, investment funds, developers, and government entities.

Head of Property Services

Property Shop Investment LLC

Real Estate Broker and Property management, leasing and  sales, investment portfolio management, and consultancy company.

Executive Director

Visionary Leader in Real Estate, Investments, Retail, Telco, Digital Transformation, and Emerging Technologies; Driving Innovation Across Fintech, Proptech, Insurtech, Healthtech, Edtech, AdTech, and Blockchain.

Welcome to my profile! With over 27 years of experience across industries, in team management, GTM, sales, marketing, product management, and digital transformation, I am passionate about leading organizations toward innovation, profitability, and sustainable growth.

Having managed multi-million-dollar projects, from inception to execution, I have consistently demonstrated a unique ability to navigate complex challenges, develop scalable solutions, and drive P&L improvements. As a seasoned leader, I focus on blending strategy, technology, and leadership to deliver exceptional results.

🌟 Key Strengths:
•	Real Estate Leadership: Spearheaded the management of over AED 70 billion in real estate assets, leading teams of 45+ professionals across UAE's largest asset portfolios.
•	Led over AED 3.5Bn of sales revenue of real estate assets and projects, Off-plan, Ready & Secondary sales.
•	Digital Transformation Expert: Led multiple initiatives in digital innovation & blockchain, launching services, including developing AI/ML solutions and optimizing customer experiences.
•	Cross-Industry P&L Management: Delivered revenue growth by 30%, managing digital portfolios exceeding AED 500 million and achieving 185% of targets by executing omnichannel digital strategies.
•	Strategic Partnerships & M&A: Drove strategic partnerships, and M&A deals, securing investor and fundraising across the AI, blockchain, and Tech  ecosystems.

🌍 Global Expertise: I bring a wealth of international experience across regions, having worked extensively in North America, the Middle East, and Europe. My leadership spans a diverse range of industries, from retail and real estate investments to tech startups GTM and market growth strategies. I specialize in creating strategies and executing roadmaps for growth, innovation, and operational excellence.

🧠 Passion for Technology & Innovation: I am committed to staying at the forefront of technological advancements, with a solid foundation in AI, blockchain, Web3, and renewable energy. My continuous learning mindset, demonstrated through ongoing CFA studies and certifications in AI, ML, and blockchain, positions me as a thought leader ready to shape the digital future.

Let’s connect if you’re looking to collaborate on projects that push the boundaries of innovation and create sustainable value for businesses and their customers.

taplio

The Battle

Shaun Phillips

Muath A. Jalil

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