Social Growth Branding Agency

Co-Founder

EMPEQ

Program Manager

United States Air Force

As a Senior Program Manager, I led a team of front line managers who oversee programs focused on aircraft inspections, equipment maintenance, and compliance issues. Facilitating human resource responsibilities, I handled all performance reviews, coaching feedback, culture setting strategy, and any disciplinary actions necessary. My entire responsibility encompasses managing 153 total employees, two aircraft maintenance hangars worth $36M, 11 programs, and $28M worth of equipment.

An achievement in this position includes:
●	Led a high-profile program focused on improving our qualification upgrade rates.

Senior Program Manager

In this role, I served as program manager at two separate locations, Dover Air Force Base and Ramstein Air Force Base. Leading a seven-member team, I focused the team’s efforts on flawless execution of the aircraft maintenance programs. Specifically, identifying and implementing process improvements that increased productivity and operational efficiencies within the aircraft wheel and tire work center saved the Air Force millions of dollars in cost savings. In addition, I liaised with senior leadership ensuring they were up to date on all aircraft and equipment statuses and concerns.

Some notable accomplishments in this role include:
●	Increased order efficiency by 150% via creation of database.
●	Secured alternative sourcing options for aircraft wheel bearings preventing nine-month supply bottleneck.
●	Delivered 6% cost savings through streamlined inventory and production processes.

While in Honduras, I oversaw all aircraft and helicopter related operations for Central American missions and ensured safe and secure operations of the region’s lone capable C-5 airfield. 

I did this while training and developing a two person crew as they executed the vision of the section. I was awarded a Commendation Medal for my efforts during that year.

Key achievements in this role included:
●	Collaborated with the U.S Marines to conduct three anti-trafficking operations throughout Central America.
●        Overhauled base’s tool accountability system, creating central checkout point and reducing waste by 27%

Operations Manager

I interacted with Wing deployment agency while ensuring that all personnel and equipment met 12 hour Operations capability timelines. I also ensured full-spectrum readiness of personnel and equipment, maintained mobility folders, and ensures mobility training requirements are met. I also deployed within 12 hours as C-5 and C-17 maintenance team member, while supporting TRANSCOM's global Joint Task Force-Port Opening (JTF-PO) mission with the Army.

I sustained worldwide Contingency Response Wing maintenance operations while being deployable within 12 hours. During this time, I executed bare base buildup, established personnel and equipment placement, and supported USTRANSCOM directed missions. As a mechanic, I maintained and serviced 18 C-5 and 13 C-17 aircraft and alleviated maintenance personnel shortfalls.

Contingency Aircraft Mechanic

During the beginning of my Air Force career, I performed scheduled and unscheduled maintenance on 18 C-5 aircraft valued at over $3.7 billion. I also performed aircraft inspections and servicing for daily training sorties, worldwide missions, and special taskings. I managed numerous programs and tracked accountability of test equipment, tools, and technical manuals valued at $1 million.

Aircraft Mechanic

Crowdbotics

Visiting Fellow

National Association of African Americans in Human Resources - Northern California

• Strategy development and oversight of its implementation, leading its strategic communications
effort to demonstrate NAAAHR value and impact

• Developing new components of the Chapter's strategy

• Lead the Chapters strategy development and oversight of its implementation including leading
the development of annual and longer-term goals, monitoring achievement of the goals, and
establishing metrics to determine successful implementation of the goals.

• Lead the Chapters innovation efforts including supporting the operation and the development of
new ideas for the Chapter

• Support the coordination of the organization’s knowledge management strategy setting up
systems to facilitate knowledge management between partners, networks, and other external
thought leaders

• Working closely with the Chapter President, Leaders and Board Members to develop criteria to
define key strategic partnerships in alignment with the Chapters strategic plan and work
towards implementing a plan to secure partnerships that support mission achievement

• Work with Chapter Leaders and Board Members to execute against ambitious goals, including
identifying, cultivating and soliciting funding from sponsors, partners, external foundations,
corporations, government sources and other community partners

• Steward existing and build new strategic partnerships that advance NAAAHR’s mission
achievement including identifying new partners to development for new programs and services
provided locally

• Use opportunities to deepen relationships with current partners and sponsors, and to advance
strategies to secure potential partners

Vice President of Strategy

Business Strategy | Data Analytics | Innovation | Defense Ventures Alum

As a visionary entrepreneur and LinkedIn branding strategist, I channel over a decade of experience into helping corporate professionals and startup founders carve influential digital identities. 

At the helm of Social Growth Branding Agency, I’m dedicated to transforming LinkedIn brands into powerful narratives that captivate, inspire, and drive engagement. Our mission extends beyond mere visibility; we strive to craft legacies that resonate across the entrepreneurial and corporate landscapes.

My journey is defined by a relentless pursuit of excellence and innovation. The combination of 14 years of military experience and an Executive MBA from Brown University and IE Business School on the horizon gives me a unique vantage point at the intersection of cutting-edge marketing strategies and transformative leadership principles. 

My expertise lies in identifying the unique value each professional and founder possesses, turning their experience into strategic assets that elevate their career and business trajectories.

Beyond this venture, I am an advocate and supporter for equity in entrepreneurship. My aspiration to launch a venture capital fund for underrepresented founders is a testament to my commitment to leveling the playing field in the startup ecosystem. 

Through mentorship, strategic advisory, and leveraging my extensive network, I aim to foster an environment where every aspiring entrepreneur can thrive.

In everything I do, my approach is characterized by a blend of creativity, strategic foresight, and a genuine passion for seeing others succeed.

Shawn Gregoire

FindLaw, part of Internet Brands

As a Digital Marketing Solution Consultant, I engage with clients to identify their needs, develop and present tailored digital marketing strategies, and oversee campaign performance. I collaborate with internal teams to refine services, ensure client satisfaction, and maintain strong relationships, while staying updated on industry trends and technologies.

Solution Consultant

FindLaw, part of Thomson Reuters

🚀 Proven Expertise in Client Portfolio Management | 💻 Website and PPC Optimization | 📊 Data-Driven Strategy

As a Digital Marketing Strategist at Thomson Reuters, I excel in managing a diverse client portfolio, providing comprehensive services including website optimization, PPC campaigns, and off-site enhancements. My role thrives on collaboration within a dynamic team, ensuring seamless communication and work completion. 

Key Achievements:
- Conduct quarterly strategy consultations with clients, adapting to their evolving needs.
- Perform comprehensive asset inventories and utilize data analytics to drive strategic solutions.
- Deliver multi-faceted digital marketing plans, from website architecture to social media campaigns.
- Execute on-site and off-site optimizations, local SEO, and PPC updates as required.
- Harness performance metrics to refine and boost client performance.
- Foster productive partnerships by educating clients and internal teams on current digital marketing trends and strategies.

🌟 Attributes:
- Strong sense of accountability, ensuring top-notch client satisfaction and account performance.
- Consultative approach, tailoring marketing strategies to meet changing client goals.
- Effective problem-solving skills, identifying issues and implementing solutions.
- Exceptional prioritization, managing multiple projects with efficient time management.
- Profound analytical skills, using data research and analysis to optimize digital marketing strategies.

Digital Strategist

•	Oversaw the creation of website and social media content for different law firms across the United States. 
•	Consistently met production deadlines and quality goals.
•	Managed ongoing client expectations and escalated client situations.
•	Mentored both blog writers and content strategists for training purposes in their respective roles. 
•	Led trainings for new content strategists
•	Took part in cross-functional special projects to improve existing processes with diverse employee groups.

Content Strategist

•	Conducted comprehensive research and tailored blog posts to align with the unique goals and strategies of diverse law firms nationwide.
•	Demonstrated a track record of consistently meeting both production targets and maintaining high writing quality, contributing to strong Facebook advertising performance.
•	Collaborated with content strategists to support Facebook ad campaigns, enhancing the overall content marketing efforts.

Content Specialist

Hubbard Broadcasting, Inc.

•	- Represented 1500ESPN.com (Now SKOR North) as credentialed media at Minnesota Timberwolves games.
- Collaborated with editors to produce engaging written and audio content.
- Conducted interviews with NBA players and coaches, crafting pre- and post-game written content.
- Co-hosted a podcast for four years, contributing to content creation and audience engagement.
- Developed a strong skill set in social media management, AP Style writing, and interview techniques.

Minnesota Timberwolves Analyst

Costco Wholesale

Researched, planned, implemented and evaluated merchandising strategies to raise awareness and drive sales within the warehouse.

Merchandiser

Metropolitan State University

- Achieved a remarkable 74.8% increase in social media engagement across all university platforms.
- Expanded the university's social media audience by a consistent 5% monthly and the university president's audience by at least 10% per month.
- Skillfully prepared and presented monthly social media reports to the marketing and communications department.
- Played a pivotal role in public relations efforts by crafting impactful news releases and supporting related activities.

Social Media Writer

Audited the social media accounts for Metropolitan State University in order to develop unified messaging across all platforms.

Communications and Marketing Intern

Morrie's Automotive Group

Sales Consultant

FanSided.com

Provide articles and columns on a weekly basis for Hardwood Paroxysm as content. Duties also include taking part in group pieces such as roundtables and discussions.

Staff Writer

Luther Automotive Group

SB Nation

Worked to generate content with editors. Content includes features, game and statistical analysis, game previews and recaps. In August of 2014 I became the co-editor for the site.

Co-editor and writer for the Charlotte Hornets blog "At the Hive"

Salesperson

Dynamic professional with a strong background in digital marketing, content strategy, and social media management. Proven ability to optimize web content, manage client portfolios, and utilize data-driven strategies to achieve exceptional results. Adept in problem-solving, efficient time management, and continuous learning. Exceptional interpersonal and communication skills. Committed to delivering high-quality content and fostering strong client relationships.

taplio

The Battle

Shawn Gregoire

Derek James

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