Award Winning Event Strategist Driving Growth and Transformation For YOU | Plug-and-Play Project Manager | Technology Enthusiast | Always Curious

Shaping the Future of International Meetings | Collaborative Growth | Event Transformation

Curiosity - Innovation - Storytelling

As the Regional Director for North America at ICCA, I am passionate about driving growth and fostering collaboration within the global meetings and events industry. ICCA has stood at the forefront of shaping the future of international association meetings since 1963, and I'm honoured to be part of a team that champions innovation, sustainability, and advocacy on a global scale.

Over the years, I've had the privilege of strategizing, planning, and executing transformative events—from intimate gatherings to international conferences. My career has been built on an unwavering commitment to innovation, creative problem-solving, and a collaborative approach to ensure that every event exceeds expectations. Along the way, I've been fortunate to be recognized with honours such as "Planner of the Year" by Smart Meetings and a spot on the "40 Under 40" by Connect x BizBash.

But more than accolades, it's the connections I've built and the stories we've shaped together that truly inspire me. It was the Guinness World Record attempt to host the largest online event gathering, GMID Goes Virtual, in 2020, which connects almost all the industry associations across the globe. It was #EventprofsBreakShit that I co-founded in 2021, seeking an honest, authentic, but joyful way to explore event technology. 

These are the real rewards of our work, and they underscore the power of collaboration in our industry.

At ICCA, we're not just organizing meetings—we're creating spaces where ideas flourish, communities grow, and the future of our industry is redefined. I'd love to connect if you're interested in exploring how we can collaborate, build meaningful partnerships, or simply share ideas. Let's work together to amplify the value of international meetings and create sustainable, innovative solutions for the future.

Are you ready to shape the future of international association meetings? Let's connect and make an impact together.

Shawn (Yih-Hsiang) Cheng

Ike Singh Kehal

Cofounder Synnc (B2B Creator Marketplace) | Social27 Event Tech | Trusted by Fortune 1000 customers

Enabling personalized marketing at scale!

1) Co-founder and CEO of HiveGPT: AI Agents to deliver personalized marketing at scale. 
Everything Bee2Bee marketing.

2) Co-founder and CEO of Social27: Event Tech and Marketing Tech solutions powered by Ai Automation. Built the company from a 2 person startup in my home office, to 150+ employees and revenue growth in double digits annually. Our customers include: Microsoft, UN, CapGemini, UW....

3) Co-founder and CEO of TurnUpp / ActivityPal: A social app focused on connecting friends to plan activities in the real world. Raised $5M, created amazing tech and GTM. Growth rate wasn't encouraging, returned $3.5M to investors and pivot>

4) As CEO of Indiabulls Retail led a company acquisition (USD 60+ Million). Re-structured the organization, managed P&L, developed and led new branding campaign resulting in record Qtr sales
 
5) Worked at Microsoft for 7+ years and developed deep understanding of the Microsoft partner programs, field engagement, IT audience marketing, Microsoft products and business models (ISVs, VARs, SMB channel, GTMs etc).

6) Rich global experience acquired by working in diverse business environments and cultures across the world.

7) Proven communication, collaboration, analytical decision making, presentation and negotiation skills.

8) Strong financial forecasting, P&L, budgeting, pricing, ROI and related fiscal expertise. 

9) People person, trustworthy, hardworking and innovative.

CEO, Enterprise AI, EventTech to accelerates sales and build community

Focus on meeting my customers needs for business acceleration with Virtual and Hybrid Events. 
Grow the team and keep them motivated and happy!! More at: http://social27.com

McKinsey just hired a creator economy advisor.
SoFi just gave a creator a C-suite title.
Still treating creators as a marketing line item?

You're already late.

Here's what's actually happening:

↳ Monica Khan → advising McKinsey on creator economy strategy 
↳ Vivian Tu → SoFi's new "Chief" of Financial Empowerment

Not sponsored posts. 
Not influencer deals. 
Strategic positions.

Why this matters:
McKinsey doesn't hire for "trends." 
They hire for disruptions their Fortune 500 clients are panicking about.

SoFi didn't need another Super Bowl ad. They needed someone who owns the trust of young investors their marketing can't reach.

Same signal. Different executions.
The disruption arc every industry follows, as Sean Atkins just reminded us in a post about this topic.

Stage 1 → Denial 
Stage 2 → Consultants 
Stage 3 → Panic acquisitions 
Stage 4 → Irrelevance

What winning companies are doing right now:
↳ Embedding creators into product development 
↳ Giving equity, not just budgets 
↳ Treating audience builders as strategic partners 
↳ Putting creators in rooms where decisions get made

What losing companies are doing:
↳ Debating "should we do TikTok?" 
↳ Waiting for the 200-slide recommendation deck 
↳ Treating creators as external vendors

Meanwhile, three creator-led businesses just launched in their vertical.
Lower costs. Tighter feedback loops. Distribution money can't buy.

This isn't creators "arriving."
This is traditional models running out of time.

Your move:
Are creators still a line item at your company?
Or are they in the room when strategy gets made?

Call for Creators (PMs)
 
The reality today:

↳ Your expertise has value — feedback loops, prioritization frameworks, release checklists 
↳ Brands want to pay for it 
↳ Monetize while you're still credible
 
The unsexy PM workflows that actually ship products? 
Companies want that content.
 
This is exactly why we built Synnc
There is a paid collab opportunity
 
A global product management tools company wants to collaborate with AI PMs who already talk about operational workflows with their audience. 
Not heavy lift.
 
↳ You're a Product manager or Program Manager (Preferred AI)
↳ You create content about templates, frameworks, or workflows 
↳ You have an engaged audience on LinkedIn (3K+)
↳ US, UK, Canada based
 
If that's you — DM me.
 
PS: Even if this one isn't your jam,
Follow me for more opportunities like this.

taplio

The Battle

Shawn (Yih-Hsiang) Cheng

Ike Singh Kehal

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taplio

The Battle

Shawn (Yih-Hsiang) Cheng

Ike Singh Kehal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ike Singh Kehal's LinkedIn Performance

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