Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

MSP Coach | Helping Founders Build High-Performing Companies

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

Ranked #1 German LinkedIn Creator | "Ultraproductive" Coach & Author at Portfolio Penguin | Follow for posts about habits, productivity & personal development

Follow for posts about habits, productivity & personal development.⚡️ 

I'm a scientist-turned-writer and coach who sets up executives, entrepreneurs and leaders in high-stress environments for long-term success. 

I was ranked #1 German LinkedIn Creator in Productivity & Personal Growth by Favikon. My forthcoming book Ultraproductive — co-authored with Eric Partaker — will be published in 2026 by Portfolio Penguin. 

Here are 3 ways I can help you:

1) BEYOND PRODUCTIVITY [NEWSLETTER] 📩 

Most people don't know how to build habits for sustainable peak performance. That’s why I write a monthly newsletter that teaches these habits. With 2 minutes of reading time, you’ll get one simple tip to go "Beyond Productivity" — and learn both why it works and how to implement it.
 → Try it for free: www.ultraproductive.com/newsletter

2) ULTRAPRODUCTIVE [BOOK] 📖 

In our forthcoming book, Eric and I provide a roadmap for achieving sustainable peak performance by strategically optimizing focus, sleep, and stress management — 90 minutes at a time.
 → Sign up for potential early-bird discounts: www.ultraproductive.com/book

3) BECOMING ULTRAPRODUCTIVE [COACHING] ♟️ 

We also created a 1:1 coaching program to help executives, entrepreneurs and leaders become Ultraproductive. In the program, I provide the support, systems and accountability to double your productivity and master stress in 3 months.
 → Learn more and book a free call here: www.ultraproductive.com/coaching

✍️ PS: Get in touch about sponsorships (for my newsletter and LinkedIn posts):
https://www.passionfroot.me/dr.-christian-poensgen

Dr. Christian Poensgen

I used to think productivity meant doing more.

Then I realized: it's about doing less, but better.

That's when the 80/20 rule changed everything for me.

Here are 10 ways to apply it:

1) Tasks ✅
↳ Pick the one task that will make your day a success.
↳ Do it first before anything else (including email).

2) Strengths 💪
↳ Use the skills that give you the biggest return.
↳ Delegate or outsource what drains you.

3) Activities ⏳
↳ Cut the 20% that waste most of your time.
↳ Do more of what brings real progress.

4) Decisions 🎯
↳ Make the choices that shape your long term path.
↳ Simplify or skip decisions with little impact.

5) Learning 📚
↳ Study the ideas that matter most to your goals.
↳ Review often so the lessons stick.

6) Habits 🔄
↳ Build routines that boost energy and clarity.
↳ Drop habits that limit your potential.

7) Relationships 🤝
↳ Spend time with people who lift you higher.
↳ Reduce time with those who drain you.

8) Wardrobe 👕
↳ Choose clothes you love and wear often.
↳ Remove pieces you never reach for.

9) Health 🧘
↳ Prioritize sleep, good food, and movement.
↳ These create most of your daily energy.

10) Possessions 📦
↳ Keep items you use often and value.
↳ Clear the rest to free space and mind.

- - - -

Want to see real progress in your life?

Shift from "do more" to "do less, better".

What's one 80/20 tweak you'd add to this list?

- - - -

♻️ Repost this to help others, too.
And follow Dr. Christian Poensgen for more.

📌 Want a deep dive into the 10 ways?
Get it here: https://lnkd.in/e_FJn2yv

♟️ Ready to 80/20 focus, sleep, and stress in 3 months?
Reach out here: https://lnkd.in/eSgBwy3k

I've coached hundreds of high performers.

7 patterns that separate the good from the great:

1) Disciplined
↳ Hard choices, easy life. Easy choices, hard life.
↳ Follow the plan even when it stretches you.

2) Growth minded
↳ Treat feedback as fuel rather than a final judgment.
↳ Action creates clarity far more than overthinking.

3) Opportunity seekers
↳ Stress is practice for the next level, not a punishment.
↳ Ask yourself: What lesson is this challenge giving me?

4) Laser-focused
↳ Carve out one deep work block of 60-90 mins a day.
↳ Protect your attention (your most valuable resource).

5) Emotionally intelligent
↳ Label emotions to reduce their power over you.
↳ Slow down, breathe, and choose your response.

6) Self-confident
↳ Speak to yourself the way a good friend would.
↳ Use journaling to reinforce progress and identity.

7) Eternal learners
↳ Each misstep holds a lesson that can level you up.
↳ Replace “I can’t” with “I am not there yet.”

- - - -

The people who rise to the top share three traits:

→ Clarity about what they want
→ Calm in the face of chaos
→ Habits that compound

Success does not appear out of nowhere.

It is built,
one day at a time,
one choice at a time.

What would you add to the list?

- - - -

♻️ Repost to help others, too.
And follow Dr. Christian Poensgen for more.

📌 Want a deep dive into the 7 traits?
Get it here: https://lnkd.in/eHtHq6eD

♟️ Want to join the Ultraproductive?
Reach out here: https://lnkd.in/eSgBwy3k

Most people aren't bad at time management.

They're just using the wrong system.

Here are 11 systems that work:

1) Pomodoro Technique
↳ Work in 25-min focused sprints with 5-min breaks.
↳ Prevents burnout while maintaining peak focus.

2) Timeboxing
↳ Assign specific calendar blocks to each priority task.
↳ Turns intentions into protected commitments.

3) Eat The Frog
↳ Tackle your hardest task first thing each morning.
↳ Builds momentum and eliminates decision fatigue.

4) Two-Minute Rule
↳ Complete any task under 2 minutes immediately.
↳ Prevents small items from cluttering your mind.

5) Pickle Jar Theory
↳ Big priorities (rocks) before small tasks (sand).
↳ Ensures what matters most gets done first.

6) The 3-3-3 Method
↳ 3 hrs deep work, 3 smaller tasks, 3 maintenance ones.
↳ Creates structure without rigidity.

7) Task Batching
↳ Group similar tasks and complete them in one session.
↳ Reduces context switching and decision overhead.

8) Getting Things Done (GTD)
↳ Capture, clarify what it means, organize, reflect, act.
↳ Creates an external system so your mind stays clear.

9) 1-3-5 Method
↳ 1 big task, 3 medium tasks, and 5 small tasks a day.
↳ Provides clarity without overwhelming your schedule.

10) Kanban Board
↳ Visualize work with To Do, Doing, and Done columns.
↳ Makes progress tangible and maintains momentum.

11) Reverse Scheduling
↳ Start with your deadline and plan backwards to today.
↳ Builds in buffer and recovery time.

- - - -

Productivity isn’t about doing more stuff.

It’s about doing the right stuff.

What’s your best time management tip?

♻️ Repost this to help others, too.
And follow Dr. Christian Poensgen for more.

📌 Want a deep dive into all 11 tools?
Get it here: https://lnkd.in/egqymRDi

♟️ Ready to master time management for good?
Reach out here: https://lnkd.in/eSgBwy3k

In leadership, the words you choose are everything.

8 phrases that distinguish leaders from bosses:

1/ “I trust your judgment” 🤝
↳ Builds confidence and ownership.
↳ A boss says: “Do it my way.”

2/ “Let’s learn from this” 📘
↳ Turns mistakes into momentum.
↳ A boss says: “Don’t mess up again.”

3/ “How can I support you?” 🛠️
↳ Shows commitment to your team’s success.
↳ A boss says: “You’re on your own.”

4/ “Thank you for your efforts” 👏
↳ Makes people feel seen and valued.
↳ A boss says: “That’s what you’re paid for.”

5/ “I believe in you” 🔥
↳ Sparks confidence and motivation.
↳ A boss says: “You need to prove yourself.”

6/ “Let’s solve this together” 🤝
↳ Fosters teamwork and shared accountability.
↳ A boss says: “Figure it out yourself.”

7/ “What are your thoughts?” 💡
↳ Invites input and genuine collaboration.
↳ A boss says: “This is how we’ll do it.”

8/ “Great job on that” 🎉
↳ Boosts morale and reinforces progress.
↳ A boss says: “We need to do more.”

- - - -

What separates leaders from bosses?

Bosses push people down.
Leaders lift them up. 

Agree? Disagree?

♻️ Repost this to help others, too.
And follow Dr. Christian Poensgen for more.
 
📌 Want a free PDF of my top cheat sheets?
Get it here: https://lnkd.in/d4tpUj6m

♟️ Want to ace self-leadership for good?
Reach out here: https://lnkd.in/eSgBwy3k

I used to fall for all of these every single day.

6 habits quietly holding you back:

(and how to break them):

1) 24/7 availability 📱
↳ Always being available guarantees burnout.
↳ End your day with Cal Newport’s shutdown ritual.

2) Hustle culture 🏃‍♂️
↳ Busyness does not equal results.
↳ Protect your sleep and take real breaks to recharge.

3) Multitasking 🚫
↳ Task switching cuts efficiency in half.
↳ Timebox everything, including focus and breaks.

4) Perfectionism 🎯
↳ Done is ten times better than perfect.
↳ Set three major goals each week and pursue them with focus.

5) Constant distractions 🔔
↳ Social media and notifications destroy deep work.
↳ Use our 30-3-11 rule to work with your natural rhythm.

6) Overcommitting 📊
↳ Saying yes to everything destroys your impact.
↳ Follow Derek Sivers’ "Hell Yeah or No" rule.

- - - -

Productivity is not about doing everything.

It's doing the right things and dropping the rest.

Which of the six do you need to break most?

♻️ Repost this to help others, too
And follow Dr. Christian Poensgen for more.

📌 Want a deep dive into the 6 habits?
Get it here: https://lnkd.in/egEvC8wb

♟️ Want to double your productivity and master stress?
Reach out here: https://lnkd.in/eP-_cXGS

Real change rarely starts with intensity.

It begins with seeing things differently.

7 visuals that will shift your perspective:

1) Focus multiplies time
↳ Gaining an hour is rare. Using one well is powerful.
↳ Protect your attention like your most valuable asset.

2) Tiny steps shift everything
↳ Big goals move when the smallest action begins.
↳ Start embarrassingly small. Momentum does the rest.

3) Reflection fuels direction
↳ Stillness shows you what speed hides.
↳ Step back for a day. Let clarity catch up.

4) Mastery happens in the unseen work
↳ The quiet reps build what the spotlight reveals.
↳ Show up daily, even when nobody notices.

5) Persistence outruns talent
↳ Most people stop at the first dip.
↳ Decide you’ll keep going long after it feels hard.

6) Growth lives on the edge of discomfort
↳ Struggle is a signal, not a warning.
↳ Lean in until the unfamiliar becomes normal.

7) Struggle is the teacher excellence depends on
↳ Skill sharpens through challenge, not ease.
↳ Give something a full month before you judge it.

- - - -

Number seven is my favorite.

Which one resonates most with you?

Visuals by Strengthvisuals (give him a follow on IG).

♻️ Repost this to help your network, too.
And follow Dr. Christian Poensgen for more.

📌 Want a free PDF of my top infographics?
Get it here: https://lnkd.in/d4tpUj6m

♟️ Ready to double your productivity without burning out?
Reach out here: https://lnkd.in/eSgBwy3k

7 visuals that will shift your perspective

Sometimes you don't need more advice.

You need a better lens.

7 visuals that will shift your perspective:

1) Self-care isn't selfish
↳ You can't pour from an empty cup.
↳ Protecting your energy isn't optional. It's essential.

2) Silence the inner critic
↳ Fear weighs more than failure ever will.
↳ Courage builds with practice, not permission.

3) Progress isn't linear
↳ Nobody operates at peak capacity every day.
↳ Consistency is about returning, not perfection.

4) Integrity outlasts charm
↳ A smile may open a door, but character keeps it open.
↳ Reputation is slow to build and quick to lose.

5) Clarity comes from action
↳ The path reveals itself only when you start walking.
↳ Start messy. Refine as you go.

6) Authenticity beats performance
↳ The world doesn't need another mask.
↳ People remember real voices, not polished ones.

7) Resentment is a chain you forge yourself
↳ Blame ties you to yesterday.
↳ Forgive, learn, and walk forward lighter.

- - - -

That first one is my favorite.

Which one resonates most with you?

Visuals by visual_minimalist (give him a follow on IG).

♻️ Repost this to help your network, too.
And follow Dr. Christian Poensgen for more.

📌 Want a free PDF of my best infographics?
Get it here: https://lnkd.in/d4tpUj6m

♟️ Ready to double your productivity without burning out?
Reach out here: https://lnkd.in/eSgBwy3k

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Dr. Christian Poensgen

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The Battle

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