Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

MSP Coach | Helping Founders Build High-Performing Companies

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Nobody prepares you for what comes after a promotion.

The reality surprises most high performers: ↓

Thank you to my friend, Dora Vanourek, for highlighting what nobody tells you after a promotion (give her a follow).

Suddenly you're drowning in meetings,
second-guessing every decision,
and wondering if you're cut out for this.

You're not alone in feeling this way.

7 things nobody tells you after a promotion:

1. Your outstanding just became average
↳ What made you exceptional is now the starting line
↳ Pick one skill and double down on it

2. Less time for what made you great
↳ Hands-on work takes a back seat to meetings
↳ Block time strategically for execution work

3. Your mistakes are more visible
↳ The spotlight is brighter, more people watch
↳ Pause before acting and ask for feedback early

4. Relationships change
↳ Old peers distance or expect special treatment
↳ Acknowledge the change and listen first in 1:1s

5. It gets lonely at the top
↳ Your peer group shrinks, fewer can relate
↳ Find a mentor, coach, or mastermind group

6. Imposter syndrome gets louder
↳ Self-doubt grows with every step up
↳ Counter imposter thoughts with facts

7. Your brain never shuts off
↳ Mental load increases with bigger decisions
↳ Schedule "recovery breaks" for your mental energy

You earned this promotion because you have what it takes.

Trust yourself, and keep moving forward.

♻️ Repost to help your network
➕ Follow ⚡️Harvey Lee ⚡️ for more

Founder at Product Marketing Career Accelerator | Ranked #1 PMM creator worldwide | Follow for posts about career development and workplace practice.

7 Things Nobody Tells You After a Promotion

Your reaction in tense moments decides your reputation.

These 12 phrases keep you in control:

Thanks to my friend Dr. Carolyn Frost for her amazing insight in this post (give her a follow).

High-pressure conversations can knock you off balance fast.

Your instinctive reactions can hurt your credibility and make things worse.

But what if you could stay steady and in control every single time?

These 12 phrases protect your calm, your credibility, and your time 👇🏼

1) "I've been reflecting on our situation" 
↳ Place both feet flat on the floor to ground yourself and prevent anxiety spirals.

2) "Help me understand your perspective first" 
↳ Uncross arms, open palms on the table to create trust through body language.

3) "I notice I'm feeling [emotion] about this" 
↳ Naming emotions cuts stress hormones in high-stakes moments.

4) "Let's explore what success looks like for both of us" 
↳ Draw a simple timeline to create visual focus and psychological safety.

5) "I appreciate you bringing this to my attention" 
↳ Take a slow sip of water to create a natural pause for processing.

6) "I want to ensure I understand correctly" 
↳ Summarise their points in your notes to demonstrate active listening.

7) "Can we pause here? I want to process this fully" 
↳ Schedule specific follow-up time to make your pause productive.

8) "What feels most important to address first?" 
↳ Turn slightly sideways to reduce confrontational body language.

9) "I see this differently, but I'm curious about your view" 
↳ Lower your voice slightly to create natural authority without intimidation.

10) "Let's focus on solutions we can both support" 
↳ Pull the chair closer to the table to show commitment to collaboration.

11) "I commit to [specific action] by [time]" 
↳ Block follow-up time in the calendar immediately to ensure accountability.

12) "Thank you for having this conversation" 
↳ End with genuine appreciation to rewire tension into connection.

Calm isn’t passive.
It’s one of the most respected forms of strength.✨

Which phrase will you try first?

--

🔖 Save this post for your next difficult conversation

 ♻️ Repost to help your network stay steady under pressure

Follow ⚡️Harvey Lee ⚡️ for more ways to win in the workplace.

12 Phrases That Instantly Raise Your Authority

The most powerful success habits aren't what you think. 

They're surprisingly quiet: ↓

Thanks to my friend, Dr. Carolyn Frost for these transformational habits (give her a follow).

We've been taught that success is loud, visible, intense. 

But high performers know better.

Here are 10 quiet habits that transform everything 👇🏼

1. Smart Simplicity
↳ Question "Is this the most efficient approach?" 
↳ Look for shortcuts that don't compromise quality

2. Selective Focus 
↳ Block 90 min daily for deep work 
↳ Priority tasks done by 1pm each day

3. Emotional Regulation 
↳ Create a 5-minute reset ritual between meetings 
↳ Deep breaths, quick walk, or mindful moment

4. Pattern Breaking
↳ Take micro-challenges: start with a 10-sec cold shower 
↳ Keep it small but consistent

5. Authentic Action
↳ Do what you say you'll do, communicate changes early 
↳ Address errors head-on with clear solutions

6. Micro-Recovery 
↳ Three 5-minute breaks: 10am, 1pm, 4pm 
↳ Step away completely - no screens, no work talk

7. Energy Management 
↳ Track your energy levels hourly for one day 
↳ Schedule important work during peak hours

8. Productive Procrastination 
↳ Flag non-urgent emails for 24-hour response 
↳ Half will resolve themselves

9. Strategic Connection
↳ Connect two people who need each other daily
↳ Match problems with potential solvers

10. Insight Mining
↳ Lead with "what if?" and "why not?" 
↳ Replace "I know" with "let's explore"

Success isn't about being the loudest in the room. 

It's about mastering these quiet moments everyone else ignores ✨

Which quiet habit will you start with today?
------

🔖 Save this post as a reminder of how to create success on your terms 

♻️ Repost to help your network find their quiet edge. 

🔔 Follow me ⚡️Harvey Lee ⚡️ for more strategies that transform hustle into impact.

10 Quiet Habits of Top Performers

Employee retention has nothing to do with perks.

It's about making people feel like they matter: ↓

Here's the reality we're facing:

→ Economic pressure mounting
→ Layoffs becoming routine
→ AI replacing human roles

A foosball table won't fix that.

Your team needs something deeper:

✅ Chances to actually grow
✅ Purpose in their daily work
✅ Protection from toxic politics
✅ Clarity when uncertainty hits
✅ Equity in how they're treated
✅ Conversations that flow freely
✅ Empathy when times get tough
✅ A mission they can rally behind
✅ Recognition that feels authentic
✅ Permission to speak hard truths
✅ Balance that's actually respected
✅ Allies during the difficult moments
✅ Leaders who genuinely hear them
✅ Feedback that helps them improve
✅ Belonging that goes beyond slogans
✅ Champions who secure what they need

Retention isn't built on gimmicks.

It's built on environments where:

→ Trust runs deep
→ People feel truly valued
→ Impact is acknowledged

The formula isn't complicated.
It's just deeply human.

What leadership practice do you think drives retention most?

---
Follow ⚡️Harvey Lee ⚡️ for more on winning the workplace and accelerating your career.

You're losing difficult conversations.
Not because you lack the right words.
Because you're trying to win: ↓

The moment you shift from "How do I get through to them?" to "How do I prove I'm right?" - you've already lost.

Here's how to stop fighting and start connecting 👇🏼

1️⃣ Drop the script in your head
↳ You're rehearsing rebuttals whilst they're still talking
↳ Listen to understand, not to respond

2️⃣ Match their emotional temperature
↳ If they're heated and you're ice-cold, you seem dismissive
↳ If they're calm and you're fired up, you seem unstable

3️⃣ Use "and" instead of "but"
↳ "I hear you, and here's what I'm experiencing."
↳ "But" erases everything that came before it

4️⃣ Ask permission before offering solutions
↳ "Would it help if I shared what worked for me?"
↳ Unsolicited advice feels like criticism

5️⃣ Reflect back on what you heard
↳ "So what you're saying is [their concern]?"
↳ People soften when they feel truly heard

6️⃣ Name your own emotions
↳ "I'm feeling defensive right now, and I want to stay open."
↳ Vulnerability disarms aggression

7️⃣ Find the 2% you agree with
↳ Even in total disagreement, there's common ground
↳ Start there, then build outward

8️⃣ Take a tactical pause
↳ "Can we take 5 minutes? I want to respond thoughtfully."
↳ Space prevents escalation

9️⃣ Separate person from the problem
↳ "I value our relationship. This issue is what we need to solve."
↳ Reminds both of you what actually matters

🔟 End with appreciation
↳ "Thank you for being willing to have this conversation."
↳ Gratitude shifts the energy completely

The best conversationalists aren't the most articulate.

They're the ones who make others feel safe enough to be honest.

Which of these will you try in your next tough talk?
---

♻️ Repost to help someone else have better conversations.

✚ Follow ⚡️Harvey Lee ⚡️ to see career insight others can't see.

10 Ways to  Stop Losing Difficult Conversations

Your team doesn't leave bad companies.

They leave bad managers: ↓

And most managers don't know what to say in the moments that matter most.

Here are 9 scripts that actually keep people engaged:

1. "What's working well for you right now?"

This opens the door to real conversation. It focuses on strengths first, not problems.

2. "What did we learn? How do we prevent this next time?"

This reframes mistakes as growth opportunities. No blame. Just progress.

3. "What can I take off your plate this week?"

This shows you're paying attention to their workload. It builds trust instantly.

4. "What solutions have you already considered?"

This respects their intelligence. It positions you as a coach, not a fixer.

5. "Here's what you're doing that others should copy..."

Public recognition matters. Be specific about what they did well.

6. "This reminds me of when I faced something similar..."

Vulnerability builds connection. Share your struggles, not just your wins.

7. "You've got this. Here's exactly why..."

Confidence needs evidence. Tell them precisely what skills they have that will help them succeed.

8. "I want to make sure [senior leader] knows about this win."

Visibility accelerates careers. Champion your people behind closed doors.

9. "I'm sharing this because I believe in your potential."

Feedback lands differently when it comes from genuine belief. Make your faith in them explicit.

The best managers don't wing these conversations.

They prepare. They practise. They show up consistently.

Save this post. Use these scripts this week.

Your retention rate will thank you.
---

✚ Follow ⚡️Harvey Lee ⚡️ for more career and workplace advice that actually works.

9 Ways to Make People Stay

I spent 18 months studying leadership behaviour in high-pressure environments. The pattern that emerged wasn't what I expected : ↓

The leaders everyone admired weren't the ones delivering sustainable results.

Here's what I noticed:

The loudest voices in strategy meetings rarely built the strongest teams.

The people sending updates at 11pm weren't the ones their reports trusted most.

The executives with the longest track records of "wins" had the highest team turnover.

Something fundamental was broken in how we identify high performance.

Two types of leaders emerged from my observations:

𝗧𝘆𝗽𝗲 𝗔: 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻:
• They optimise for being seen as competent.
• Every action has an audience in mind.
• Their calendar is a performance piece.
• Recognition flows upward, accountability flows downward.

𝗧𝘆𝗽𝗲 𝗕: 𝗜𝗺𝗽𝗮𝗰𝘁-𝗱𝗿𝗶𝘃𝗲𝗻:
• They optimise for team capability.
• Most of their best work happens in private.
• Their calendar protects focus time ruthlessly.
• Recognition flows downward, accountability flows upward.

The behaviours look similar on paper.

Both work long hours. Both care about outcomes. Both want to succeed.

But watch what happens when pressure hits:

Type A leaders get louder. More emails. More meetings. More visibility of their involvement.

Type B leaders get quieter. Fewer distractions. More clarity. More space for their team to solve problems.

The difference compounds over time.

Type A builds a reputation.
Type B builds capability.

One creates dependency.
The other creates resilience.

Here's the uncomfortable truth: organisations reward Type A behaviour more consistently.

Being visible looks like leadership.
Being effective requires looking closer.

Most promotion systems can't tell the difference.

Which type of leader do you recognise the most?
---

♻️ Repost to send a message we want more Type B leaders.

✚ Follow ⚡️Harvey Lee ⚡️ for actionable workplace advice that works.

10 things I'm stopping before 2026: ↓


1/ Checking emails first thing
↳ Starting my day reactive instead of intentional

2/ Saying yes to every meeting
↳ My calendar isn't a democracy anymore

3/ Working through lunch
↳ Burnout isn't a badge of honour

4/ Comparing my progress to others
↳ Their highlight reel isn't my reality

5/ Apologising for taking time off
↳ Rest is productive, not guilty

6/ Staying in conversations that drain me
↳ Energy is my most valuable currency

7/ Waiting for perfect before I start
↳ Done beats perfect every single time

8/ Overexplaining my decisions
↳ Not everyone needs to understand my choices

9/ Sacrificing sleep for "productivity"
↳ Exhaustion kills more ideas than failure ever will

10/ Pretending I have it all figured out
↳ Vulnerability builds better connections than perfection

Here's what I've learnt:

Success isn't about doing more.

It's about doing less of what doesn't serve you.

2025 isn't about adding to my plate.

It's about clearing space for what actually matters.

Which one resonates most with you?
---

For ⚡️Harvey Lee ⚡️ for more ways to set up for workplace success in 2026.

You just got passed over for promotion.

Again 🥊 ↓

And you're wondering what you did wrong.

Here's the truth: You didn't do anything wrong.

You just don't know the rules of the game everyone else is playing.

Here's what you've been missing about what really drives success at work:

1/ The power of being liked
→ People promote who they trust.
→ Not just who performs best.

2/ Your manager's insecurities
→ They're human too.
→ Make them look good, and they'll return the favour.

3/ The person who brings donuts
→ Small gestures build big relationships.
→ Consistency beats grand gestures.

4/ Water cooler conversations
→ Real decisions happen outside meeting rooms.
→ Be present for the informal moments.

5/ The quiet person in meetings
→ They're usually listening.
→ And they remember everything.

6/ Your reputation with assistants
→ They have more influence than you think.
→ Treat everyone with respect.

7/ The impact of your last interaction
→ People remember how you made them feel.
→ End every conversation on a positive note.

8/ Company culture shifts
→ What got you here won't get you there.
→ Stay adaptable to changing environments.

9/ Your digital body language
→ Your Slack tone matters.
→ Your email timing sends messages.

10/ The value of saying "I don't know"
→ Honesty builds more trust than fake expertise.
→ People appreciate authentic vulnerability.

11/ The power of follow-through
→ Most people promise.
→ Few people deliver.

Performance gets you noticed.
Politics gets you promoted.

Which of these rules hits hardest for you? Let's discuss in the comments 👇
---

💾 Save this for your next 1:1
✚ Follow ⚡️Harvey Lee ⚡️ for more career insights that actually work in 2025/6

11 Things You Should Never Underestimate At Work

AI visibility is the new SEO...

Most marketers are already behind: ↓

Your brand needs to show up in ChatGPT, Perplexity, and AI Overviews, not just Google's blue links.

But most can't see the real problem.

AI answers are non-deterministic.

The same prompt can return different results each time.

Ask ChatGPT "best CRM for small teams" three times. 
You might get HubSpot twice and Pipedrive once. 
Your brand could appear in one response and vanish in the next.

You can't manually track visibility across multiple AI platforms.

Most tools let you monitor a handful of prompts.

That's not enough.

You need to see the whole landscape: where you're mentioned, where competitors appear instead, and what sources AI platforms trust most.

Whilst you're flying blind, your competitors are building AI presence.

They're shaping the narrative. Claiming the territory. Getting cited in the sources AI trusts most.

Every day you don't track this, someone else is controlling what gets said about your category. 

And about you.

I use Ahrefs' Brand Radar with every client now.

It aggregates thousands of prompts across 6+ AI indexes.

Instead of guessing what to track, you get a database of opportunities showing exactly where your brand appears (or should).

How to use it:

1. Benchmark AI Share of Voice
Track mentions and citations across ChatGPT, Perplexity, and AI Overviews. See which platforms mention you most and where you're invisible.

2. Audit what AI says about your brand
Filter responses to spot inaccuracies, outdated messaging, or negative sentiment before they spread. Fix the story whilst you still can.

3. Find topic-brand alignment gaps
Search your brand plus competitors. Check which topics mention them but not you. These are your content gaps.

Say you're a project management tool. Asana shows up for "remote team collaboration software" but you don't. That's a content gap worth filling.

4. Track third-party mentions
86% of top sources aren't shared across AI platforms. Find pages frequently cited in AI responses, then get your brand mentioned there.

Google rankings used to be enough.

Now you need to track where AI platforms cite you, which sources they trust, and how your competitors show up in those same queries.

AI visibility isn't a one-time task.
It's a discipline.

Ahrefs Brand Radar gives you the data to adapt your strategy where people actually search.

Curious how your brand shows up in AI search? 

Most brands won't track this until they've already lost ground.

Don't be most brands.

Have you checked what AI platforms are saying about your brand?

Brand partnership • Founder at Product Marketing Career Accelerator | Ranked #1 PMM creator worldwide | Follow for posts about career development and workplace practice.

taplio

The Battle

Shawn Freeman

⚡️Harvey Lee ⚡️

Followers

Posts

Engagements

Likes

Performance ScoreShawn Freeman's LinkedIn Performance

Performance Score⚡️Harvey Lee ⚡️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Shawn Freeman

⚡️Harvey Lee ⚡️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Freeman's LinkedIn Performance

Performance Score⚡️Harvey Lee ⚡️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShawn Freeman's LinkedIn Performance