Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

MSP Coach | Helping Founders Build High-Performing Companies

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

Noemi Kis✨

Founder, CEO

Serial Entrepreneur / AI enthusiast / TEDx speaker

Hey there! 👋

I'm obsessed with helping non-techie founders like you build lean, profitable businesses (think team of 5 or less) using AI, smart automations, and social media that actually converts.

I built my seven-figure business with a small team and grew to 145K followers on LinkedIn plus 5K newsletter subscribers. Not by accident, but by figuring out what actually works.

Tomorrow's successful founders won't be grinding 80-hour weeks. They'll be the ones who learn to build with AI, automate the boring stuff, and find their people in the right corners of the internet.

That's what I share in my weekly newsletter "Entrepreneurial Mindset" - mindset, AI stuff, automation hacks, and the strategies that are working right now (not the stuff everyone else is talking about).

Join here: www.noemikis.com/newsletter

Brands & sponsorship inquiries: hello@noemikis.com

AquaQuote is a global digital marketplace for buying and selling industrial water treatment products in the aftermarket space.  Brands have an opportunity to digitize their catalog and offer their products to a wider audience, while end users can easily find and purchase products via a self-service dashboard.  We focus on fast and excellent customer service and sourcing products from the best suppliers with the shortest lead times. 

The fastest way to kill your career:

Act like you already know everything.

Top performers don’t do that.

They treat every interaction like a chance to level up.

They’re not afraid to be wrong, they WANT to be wrong.

Because every mistake is a shortcut to growth.

Here's what that actually looks like:

1/ Ask better questions:

→ Replace "I know" with "tell me more"
→ Collect perspectives like they're currency
→ Make every conversation a learning opportunity

2/ Document your failures:

→ Write what you thought vs. what was true
→ Review it monthly to spot your patterns
→ Turn mistakes into a personal playbook

3/ Seek uncomfortable feedback:

→ Ask someone: "What could I do better?"
→ Shut up, listen, and don't get defensive
→ Apply at least one piece within 48 hours

The people who rise fastest aren't the smartest in the room.

They're the ones humble enough to realize they're never done learning.

So if you're building something right now, ask yourself:

When's the last time you changed your mind about something important?

Because staying the same is comfortable.

But growth requires you to be wrong first.

And then be humble enough to learn how to get it right.

Found this valuable? Please reshare with your network! ♻️ 

And follow Noemi Kis✨ for daily growth tips!

Microbusiness Ideas / AI enthusiast / TEDx speaker

Every idea has three audiences.

And only one of them ends up successful.

When you start building something, you'll notice three groups form around you.

1. The critics show up first.

They'll point out every flaw, every risk, every reason it won't work.

"That's been done before."
"The timing isn't right."
"You should really think this through."

They sound experienced. They sound smart.
But they're not building anything themselves.

2. Then come the talkers.

They love your idea. They're genuinely excited about it.

"This is great, we should collaborate."
"I've been thinking about something similar."
"Let me know how it goes."

And they mean it in the moment. But weeks pass. Months pass. And nothing actually happens.

3. The doers are different.

They're the smallest group, but they're the ones who matter. They don't just cheer you on from the sidelines. They actually move.

→ They test what you're building
→ They give you honest feedback
→ They share it without being asked

And here's what I've learned:

You can't convert critics into doers.
You can't turn talkers into builders.

The energy you spend trying to convince skeptics or waiting for "interested" people to follow through is energy wasted.

The only strategy that works is finding the doers early and building with them.

Because critics will always find something to criticize. Talkers will always have another conversation.

But doers help you win.

They become your first customers, your biggest advocates, your real supporters.

So if you're building something right now, pay attention to who's actually doing something with what you're creating.

Not who's watching.
Not who's talking about watching.
Who's doing.

That's your real audience.

And honestly, that's the only audience that matters.

Found this valuable? Please reshare with your network!♻️ 

And follow Noemi Kis✨ for daily growth tips!

My biggest fear used to be failing.

Now it's dying with my best work still inside me.

I spent most of my 20s procrastinating and “playing it safe.”

I had ideas I didn't launch.
Projects I didn't start.
Things I wanted to say but kept quiet.

I was always waiting for:

→ More experience
→ Better timing
→ Proof it would work

Then 10 years ago, something happened that changed everything.

I was sitting in an airport with my dad, waiting for our flight home.

And I just... broke down.

My dad looked at me with concern: "Are you okay?"

And that's when it all came out.

"I don't want to go back," I said through tears. "I have nothing to go back for."

The truth was:

I'd been sitting on a business idea for 2 years.
I had a plan written out in a notebook I kept hidden.
I knew exactly what I wanted to build.

But I was too scared to start.

→ What if I failed?
→ What if people thought I was naive?
→ What if I wasted money and embarrassed myself?

So I stayed in a job I hated, telling myself I'd start "when I was ready."

My dad didn't say much that day.

But later, on the plane, I asked myself one question:
"What's the worst that could happen if I tried?"

I listed everything:

Losing money. Looking stupid. Failing publicly.

Then I asked: "And what's the worst that happens if I don't?"

I couldn't answer. Because I already knew.

I'd spend the rest of my life wondering "what if."

That airport conversation became my wake-up call.

6 months later, I gave myself an ultimatum: When my contract ended, I would never get another job.

I had 6 months to build something of my own.

And here's what I realized: The things I was afraid of were all temporary.

→ Failing? You recover.
→ Looking stupid? People forget.
→ Losing money? You earn it back.

But dying with your best work still inside you 
That's permanent.

In 100 years, no one will remember if I failed.
But I would've known if I never tried.

So I stopped waiting for permission, confidence, or the "right time."

I started building.

10 years later, I've failed more times than I can count.

But I've never cried in an airport again, paralyzed by my own fear.

Because I finally understood:

In 100 years, everyone you know will be gone.

So go do the thing you're afraid of.

Because one day you'll run out of time to try.

One of the hardest truth to accept:

You can't grow new leaves while holding onto dead ones.

But we try anyway.

We hold onto the job that stopped fulfilling us years ago.

The relationship that's been over in every way except officially.

The version of ourselves we've outgrown but can't seem to let go of.

And we wonder why nothing new is growing.

I came across this quote in a book the other day and it stuck with me.

Because trees are perhaps the best teachers of letting go.

Every fall, they shed everything they spent months building.

They stand there, bare and exposed, through the coldest months of the year.

And they don't panic about whether they'll grow again.

They just trust the process.

We've lost that trust somewhere along the way.

We think holding on means we're strong. That letting go means we've failed.

So we grip tighter to things that are already gone.

And then we're surprised when nothing new can take root.

But here’s something I’ve learnt over the years:

Letting go isn't loss. It's just preparation.

You can't build the next chapter while you're still clinging to the last one.
You can't become who you're meant to be while holding onto who you were.

So if you're in a season right now where everything feels like it's falling apart...

Maybe it's not falling apart.
Maybe it's just falling away.

Making room for what's trying to grow next.

Let go of the dead leaves.

Because better days don't come by holding onto what's dead.

They come when you finally let go.

Found this valuable? Please reshare with your network!♻️ 

And follow Noemi Kis✨ for daily growth tips!

The only person who can save you?

The version of yourself who's had enough.

Here's what I’ve seen most people do when they're stuck:

→ Wait for the right moment 
→ Hope for better conditions 
→ Pray someone notices their struggle

And nothing changes.

Because change doesn't come from hope. It comes from hitting your limit.

That moment when you look at your life and think: "I'm done living like this."

Not tomorrow. Not next month. Not when things settle down. Right now.

That's the version of yourself that saves you.

The one who's tired of:

→ The same excuses 
→ The same patterns 
→ The same results

And decides to do something different.

I was in a similar position 10 years ago. Here’s exactly how I flipped my life around:

1. Audit your daily patterns

Write down everything you do for 3 days.

Then ask: "Is this moving me forward or keeping me stuck?"

Most people are shocked by how much time they waste waiting for change instead of creating it.

2. Identify your non-negotiables

Pick 3 things you'll do every day, no matter what.

→ One for your body 
→ One for your skill 
→ One for your goals 

Make them so small you can't fail. Then do them until they're automatic.

3. Eliminate one drain

Find the biggest energy drain in your life right now.

The toxic relationship. 
The time-wasting habit. 
The commitment that serves nothing.

Cut it. Not gradually. Not "when the time is right." This week.

4. Create proof

Do one thing today that proves you're serious.

Send the email you've been avoiding. 
Post the content you're scared to share. 
Make the call that terrifies you.

Most of the successful people I know have figured this out:

You need to stop looking around for someone to save you.

The hero you're waiting for is the version of you that's done making excuses.

Wake them up.

Found this valuable? Please reshare with your network! ♻️

And follow Noemi Kis✨ for daily growth tips!

I used to have a goal to hit $10M revenue.

Then I deleted it.

For years, that number lived in my business plan, my pitch decks, my annual reviews.

The number that would finally prove:

→ I'd made it
→ I was a real CEO
→ I belonged in the rooms I was in

But here's what nobody tells you about chasing revenue targets:

The goalpost keeps moving.

Hit $1M? Now you need $5M.
Hit $5M? Now you need $10M.
Hit $10M? Now you need to be a unicorn.

It never ends. And to be honest, I was exhausted.

I was making decisions I didn't believe in, all for a number that someone else decided mattered.

In 2021, I sat down and asked myself a different question:

"What do I actually want my life to look like?"

Not my revenue. Not my team size.

My actual life.

The answer was simple:

→ Wake up without anxiety
→ Take weekends completely off
→ Fund new projects without outside money
→ Never miss my family’s important events
→ Build things I'm proud of, not things that scale

And surprisingly, none of that required $10M.

It required less, really good margins, and a business model I loved.

So I deleted the revenue goal.

And I replaced it with this:

– Does this decision give me more freedom or less?
– Does this opportunity energize me or drain me?
– Will I regret saying yes to this in 6 months?

Today, I don’t make $10M but I have:

→ Profit margins that fund my passion projects
→ A small team that I can trust fully
→ Time to think, create, and actually live

So if you're killing yourself for a number that someone else told you matters...

Ask yourself: What am I actually building toward?

Because maybe the goal isn't bigger.
Maybe the goal is better.

Found this valuable? Please reshare with your network! ♻️ 

And follow Noemi Kis✨ for daily growth tips!

Most startup advice is for 22-year-olds who can code.

I'm 40. I run a 7 fig business serving clients like SpaceX and P&G.  

In a tiny niche for water filtration.

5 hours a week. 3 people. 

Let me show you how a microbusiness works:

Let’s take a traditional business: A pet store

Profitable one-person niches for pets:

→ Travel kits for RV pets ($7K/month)
→ Anxiety gear for rescue dogs ($6K/month)
→ Joint supplements for senior bulldogs ($10K/month)
→ Booking systems for mobile dog groomers ($3K/month)

Each one can be built by non-technical founders using AI tools.

Go so specific that customers think "this was made FOR ME."

Here’s are the options:

→ Freelancer: Income ceiling = hours
→ SaaS & startups: Fast growth, scale, exit.
→ Corporate: Security dependent on the job market.
→ Small business: Employees, overhead, broad market.

This is how I define a microbusiness:

- One person or small team
- $50K-$1M annual revenue
- 10-40 hours/week
- Uses AI + no-code tools
- You specialize

Just a profitable business you own.

This works today but didn’t 5 years ago, because you can:

- Run a business on $100/mo tools
- Build with no code AI and automate
- Find customers in online niche groups

I spent 20 hours documenting 5,000 of these ideas.

Filtered for: profitable, one-person, solvable with AI, serving customers who actually pay.

What’s stopping you isn’t the idea: It’s this:

→ Which niche should I pick?
→ I can't code" (Claude/Cursor/Replit can)
→ I'm already working 50 hours
→ Sounds too good to be true (Fair - that's why I'm showing you my actual business)

You solve a problem so specific that clients gladly pay 10x for someone who finally understands.

That's why I am launching a newsletter:

Every week you’ll get:

→ One ready-to-launch microbusiness (built with Cursor/Zapier)
→ The exact customer niches to target
→ Week 1 execution plan (DM scripts, landing page copy)

Not a course. Not "learn to code."

Just: here's the idea, the AI template setup, here's who to sell: now go.

Want the 5,000 profitable niches right now? It’s free when you join my newsletter.  

Get it here: https://lnkd.in/g4BK_8n9

This is how you build career insurance and freedom.

Share this to your network ♻️

P.S. Comment "niche" below, or repost and I'll DM you a bonus, the entire database inside a custom GPT. (have to be connected)

Last week, it took me 3 hours to screen 231 resumes.

Today it took 30 seconds per resume.

Most founders I know are drowning in resumes.

So I built a Zapier Agent that evaluates resumes instantly from my browser.

I tested it on a pile of resumes yesterday.

The agent caught things I would've missed:
- A developer with the exact stack we use (buried on page 2)
- Red flags in employment gaps I glossed over
- Pattern matching across similar successful hires

But here's my favorite part:

It doesn't just say yes or no.

It explains WHY.

"Strong candidate - has 3 years in our exact tech stack, shows progression in responsibilities, and their side project demonstrates self-learning."

Or:

"Pass - lacks hands-on experience despite certifications, no evidence of building real products."

This is NOT about replacing human judgment.

It's about getting to human judgment faster.

This is how modern founders should hire.

Not by reading 200 generic resumes.

But by building agents that instantly surface the right people.

Curious to try it out? Try Zapier agents here: https://lnkd.in/gQwBEtTy

#ZapierPartner

Brand partnership • Microbusiness Ideas / AI enthusiast / TEDx speaker

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The Battle

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