Vice President of Partnerships at Flip | 3X Partnerships Leader | Former Amazon Echo and Alexa Sales Lead

Owning all things pipeline and partners for a high-growth VoiceAI startup. Employee #11. Echo/Alexa US Sales Lead for Amazon in early hyper-growth phase from 2015-2017 | 3X Partnerships leader including at Lever (HR Tech) and Conversica (Conversational AI) managing technology and channel / reseller partnerships. | Worked globally across the US and Asia over the past 15+ years. Wharton MBA with an MSc from UC Berkeley.

Shawn Li

I’m a progressive Partnerships leader obsessed with transforming partner ecosystems into scalable growth engines.

Over the past decade, I’ve built, rebuilt, and scaled partnership organizations across Martech and CRM — at companies like Iterable, Drift, and Salesforce — driving over $40M+ sourced ARR and embedding partner motions across Sales, Marketing, Product, and Customer Success.

My craft centers on Partnership Experience (PX) — creating scalable access points that allow every part of the business to leverage partners, not just the partnerships team. From my self created Partner Intro Request (PIR) process to Partner Growth Plans and Joint Value Propositions, I’ve proven how structured enablement and relationship health translate directly to pipeline velocity and revenue impact.

What sets me apart is my ability to bridge SaaS and Agency worlds. I’ve led alliances with platform and agency partners that fuel CRM & Loyalty ecosystem - Merkle, Slalom, Monks, Adobe, Iterable, Salesforce, Zeta, AWS, Snowflake - to name a few. Helping them co-sell, co-market, and drive measurable client outcomes that drive revenue.

Today, I’m focused on embedding those experience across the customer lifecycle - helping transform how brands and platforms collaborate to drive customer retention, loyalty, and long-term revenue growth. I believe the future of loyalty and CRM lives at the intersection of data, creativity, and partnerships

💡 Specialties: Partner Ecosystem Strategy | Alliance Management | CRM & Loyalty GTM | Joint Value Proposition Development | Agency Enablement | Partner Sourced / Influenced Revenue | Martech & AdTech Integration | Partner Experience (PX)

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Shawn Li

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