Senior B2B Sales & Marketing Leader | Driving Predictable Revenue Growth in Start-Ups | Account-Based Growth & B2B Saas & MarTech Sales Strategy Expert

I believe trust, growth, and predictable revenue don’t happen by accident — they happen when you have the right system.

After 30+ years in B2B sales, GTM, and revenue orchestration, I’ve seen the same pattern repeat:

Scattered tactics that never stick

Shiny new tools that collect dust

Great ideas that never become everyday behaviors

Good people forced to guess instead of perform like superheroes

That’s why I build SYSTEMS that make the best mindsets, mantras, skills, and processes repeatable — by design.

🚀 Through SMC Sales:
I help B2B CEOs and CROs win against the 95/5 Rule and the chaos that keeps only 20% of their team producing at peak.

With my Choose Your Own Adventure™ Sales System and Compelevant™ Selling, I turn tactics into a formal, dynamic, always-on sales engine. I systematize your highest-performing channels — like the Compelevant™ Referral Revenue System™ — and unify your CRM, AI, and coaching so trust becomes your greatest pipeline asset.

🌐 Through Boundless Markets:
As Chief Strategy Officer, I help large member associations and nonprofits transform the Voice of the Member into an always-on Boundless Revenue System™.
We capture real stories, fuel retention and referrals, and align sponsors with authentic member outcomes — using low-code tools, data, and AI-powered personalization to make it all scalable, predictable, and trust-driven.

⚡️ Who I serve:

CEOs, CROs, and RevOps leaders who want SYSTEMS as a Service™ — not random acts of selling.

Association Membership & Sponsorship leaders who want to amplify trust, not erode it with one-and-done campaigns.

When your system works, your people fly.

Good sellers become B2B Sales Superheroes. Members become your best marketers. Sponsors become real partners.

If you’re ready to turn trust into your unstoppable growth engine — let’s talk.

🔗 www.B2BSalesSuperheroes.com
🔗 www.boundlessmarkets.com

Shawn Cook

Cisco

Public Sector Technology Account Management
Vendor/Partner Relationships
Contract Management
Enterprise Agreements
Cisco Capital Financing
Cloud Networking - Nexus, Optics, SAN
Computing Systems - Intersight, Servers and Storage
Enterprise Switching - Core, Access and Licensing
Enterprise Routing - Access and Edge
Firewalls - Firepower/ASA
Security - Network Security, Endpoints, DUO, AMP, ESA, ISE, Umbrella, Stealthwatch, Talos etc.
Collaboration - WEBEX Calling/Meetings/Messaging and Voice
IoT 
Meraki - Switching, Wireless, Firewalls and Cameras
Full Stack Observability - ThousandEyes (end-to-end network visibility) and AppDynamics
SD-WAN
Managed/Advanced Services
Cisco TAC

Public Sector Account Manager

Twin Cities Iowa Club

At-Large Board Member of the Twin Cities Iowa Club

At-Large Board Member

Verizon

The management of high-volume and revenue State/Local/Education public sector accounts on behalf of Verizon. 

- Building relationships with decision-makers and stakeholders
- Traditional Wireless - Smartphones, Tablets and Mobile Broadband
- Mobile Device Management and Business Management
- Public Safety Plans and Solutions: Verizon Frontline (Priority, Preemption, Deployables, etc.)
- Education: Remote Learning and Connectivity
- Remote Work: Connectivity and Hybrid Work
- Citizen Services: Improve the Citizen Experience
- Network Modernization: Managed SD-Wan and Security Improvements
- Public Health: IoT, Connectivity and and Push-To-Talk Services
- Verizon Connect: Fleet Management, dashcams and maintenance
- BlueJeans: Video-conferencing and remote work
- VOIP: Verizon One Talk
- Salesforce Expert: Managing pipeline and business
- RFPs and Contract Management

Major Account Manager - SLED Sales

I specialize in the delivery of innovative technology solutions to SLED/Public Sector on the basis of building relationships with leaders in Government.  

My day consists of meeting with Directors, Leaders and Employees in Minnesota and Wisconsin who are endeavoring to solve problems for their communities.

In this role, I also work to coach and collaborate with teams across different channels to find new opportunities.  Career development and growth is a priority in this role.

Current Projects and Solutions:

1) Telematics and Fleet Tracking
2) Mobile Device Management 
3) Tablets and paperless forms
4) High-Value Routers for secure and reliable connectivity
5) Smartphones with Push-to-Talk Plus (Augment Radio Systems)
6) Hotspot Checkout Programs for libraries and schools
7) VOIP and Mobile Phone Integration (get rid of all the junk)
8) Surveillance Cameras and data analytics
9) Smart Cities - Intelligent Traffic, Parking and Lighting
10) Digital Signage for Government
11) Panic Buttons 
12) Situational Awareness and Mission-Critical Applications for Public Safety (Police, Fire and EMS)
13) Analog to cellular replacement services
14) Public Safety Private Networks/First Responder Networks
15) Benefits for employees of Public Sector Entity (Monthly Service Discounts).

Account Manager - SLED Sales

Business Account Specialist - SLED Sales

VZW Project Team - Business Operations Coordinator

Retail Leadership Development - Retail Sales Representative

National Review Institute

Member of the inaugural Class of the Chicago National Review Institute Fellowship Program in 2019.

"The goals of National Review Institute’s Regional Fellowship program are two-fold: first, to impart a deeper understanding of the foundations of conservative thought; and secondly, to build a network of talented, like-minded individuals who can assist one another professionally and personally for years to come." - National Review Institute

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