Senior B2B Sales & Marketing Leader | Driving Predictable Revenue Growth in Start-Ups | Account-Based Growth & B2B Saas & MarTech Sales Strategy Expert

I believe trust, growth, and predictable revenue don’t happen by accident — they happen when you have the right system.

After 30+ years in B2B sales, GTM, and revenue orchestration, I’ve seen the same pattern repeat:

Scattered tactics that never stick

Shiny new tools that collect dust

Great ideas that never become everyday behaviors

Good people forced to guess instead of perform like superheroes

That’s why I build SYSTEMS that make the best mindsets, mantras, skills, and processes repeatable — by design.

🚀 Through SMC Sales:
I help B2B CEOs and CROs win against the 95/5 Rule and the chaos that keeps only 20% of their team producing at peak.

With my Choose Your Own Adventure™ Sales System and Compelevant™ Selling, I turn tactics into a formal, dynamic, always-on sales engine. I systematize your highest-performing channels — like the Compelevant™ Referral Revenue System™ — and unify your CRM, AI, and coaching so trust becomes your greatest pipeline asset.

🌐 Through Boundless Markets:
As Chief Strategy Officer, I help large member associations and nonprofits transform the Voice of the Member into an always-on Boundless Revenue System™.
We capture real stories, fuel retention and referrals, and align sponsors with authentic member outcomes — using low-code tools, data, and AI-powered personalization to make it all scalable, predictable, and trust-driven.

⚡️ Who I serve:

CEOs, CROs, and RevOps leaders who want SYSTEMS as a Service™ — not random acts of selling.

Association Membership & Sponsorship leaders who want to amplify trust, not erode it with one-and-done campaigns.

When your system works, your people fly.

Good sellers become B2B Sales Superheroes. Members become your best marketers. Sponsors become real partners.

If you’re ready to turn trust into your unstoppable growth engine — let’s talk.

🔗 www.B2BSalesSuperheroes.com
🔗 www.boundlessmarkets.com

Shawn Cook

Sales excellence isn’t about tactics.

It’s about who you consistently choose to be under pressure.

For too long, sales has been trained around activity and closing mechanics.

But modern B2B buyers don’t move forward because they feel persuaded.

They move forward because they feel confident.

That’s the standard behind The ABC’s of Sales.

Not scripts.

Not shortcuts.

A disciplined way of operating as a Strategic Contributor in every interaction.
Tagging my former #Vocus colleagues & associateswould love your support - Rick Rudman Norman Weissberg Tristan Cotter Caitlin Fitzgerald Christy (Orlov) Cherry Chris Cutino Matt Melnick Liam Healy Joshua K. Gondwe Darren Stewart 📈 Jeremey Donovan Steve Vintz Marko Purcell Andy Davis Kurt Wyckoff Kevin Fitzgerald Kate Brew Richa Singh Anish Asarawala Peter Opere Julie Landis Christopher Guthrie Marco Orellana Dustin Kiernan Emmy Johnson Kristin Maynard Stephen R. Chambers Nick Carcone Cori Webb Lauren Holzer Michelle Annand Kyle Haran Melissa Haran Rob Judge Kevin O'Brien Mike Zimmerman Marisa Chew Phil Martinelli Sarah Carcone Hunter Montgomery

Turning deal chaos & pipeline uncertainty into predictable, profitable, verifiable growth for B2B revenue teams.

February 22.

The ABCs of Sales _ The B2B Sales Champions Playbook of Mindsets, Mantras Skills and Behaviors is officially live.

6x9 Paperback (276 Pages) is available today.
7x10 Hardcover (249 Pages ) is in final approval.
Kindle and Audible follow this / next week.

But this isn’t about formats.

This book exists because the standard in sales is rising.

Win rates are declining.
Buyer confidence is fragile.
Pressure is up.

And tactics aren’t enough anymore.

This is not a book about closing harder.

It’s about becoming stronger.

Stronger in identity.
Stronger in clarity.
Stronger in execution under pressure.

I’m grateful for every conversation, every leader, every rep who shaped these pages.

If you’re in sales, leadership, or revenue — this book was written with you in mind.

The standard is rising.

Let’s rise with it.

https://a.co/d/05CUUxQ4

Every buyer is asking questions you never hear.

Not about your product.

About you.

Do you actually understand my world?

Do you grasp what this decision means inside our reality?

Will this be easier to justify because of you?

Can you align the room — not just run the demo?

Will you steady us when pressure rises?

Most sales training teaches sellers what to say.

Very little teaches them who they must consistently be.

That’s the shift.

Modern B2B sales isn’t about better techniques.

It’s about operating at a level where buyers feel safe thinking with you.

That’s why The ABC’s of Sales is structured differently.

Each chapter begins with the buyer’s question.

Because sales excellence today is defined by how you are experienced repeatedly.

The book releases February 22.

The standard is rising.

IT Enthusiast ▪ Connecting Businesses with Reputable Technology Companies and Solutions ▪ Solution Architecture ▪ Specialized Generalist ▪ Expertly Crafting IT Solutions for Modern Business Challenges ▪ Super Connector!

I’m a specialized generalist who bridges AI, CX, and enterprise technology, connecting the dots between business goals, customer needs, and technical reality.

Hi, I’m Marc Jaro, a Solutions Architect specializing in Conversational AI, CX automation, and modern multichannel engagement. I help organizations simplify complex technology, modernize customer experience, and accelerate digital transformation through scalable AI-powered solutions.

With 25+ years across pre-sales, solution consulting, contact center technology, cloud, SaaS, cybersecurity, and enterprise architecture, I thrive at the intersection of AI, automation, customer experience, and sales strategy, designing solutions that deliver real business impact.

I lead discovery, shape technical narratives, architect automation workflows, and create high-impact “Art of the Possible” demos for clients across industries such as automotive, healthcare, insurance, home services, and professional services.

My experience spans CCaaS, UCaaS, conversational AI, workflow automation, CRM and backend integrations, cloud infrastructure, IoT/smart home tech, CCTV, access control, visitor management, telecom, SD-WAN, and enterprise security. This broad scope allows me to modernize complex environments without disrupting operations.

I’m passionate about helping businesses:
• Adopt conversational and agentic AI
• Modernize customer experience
• Reduce operational friction
• Unify digital interactions and data
• Design future-state CX journeys
• Evaluate technology with clarity and confidence

𝐁𝐫𝐞𝐚𝐝𝐭𝐡 𝐨𝐟 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞
Cloud, SaaS, UCaaS, CCaaS, IaaS, virtualization (VMware, Hyper-V), LAN/WAN, VPN, SIP, PBX/ACD, contact center platforms, conversational AI, workflow automation, middleware, SQL databases, APIs/integrations, security (SSL, Firewalls, TCP/IP), fiber and network infrastructure, servers & storage (SAN/NAS), routers/switches, disaster recovery, backup solutions, WiFi, telecom infrastructure, smart home/IoT, CCTV, access control, and visitor management systems.

𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐖𝐨𝐫𝐤
I support organizations including Temple Beth El of Boca Raton, The Giving Tree, Habitat for Humanity, Boca Helping Hands, and Orange Ribbons for Jaime. I’m also passionate about smart home tech, IoT, music, podcasts, audiobooks, and hands-on security consulting.

If you're exploring AI, CX automation, digital transformation, contact center modernization, or just want to connect with someone who loves solving problems with technology, I’d love to connect.
#SuperConnector ⬆️

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Shawn Cook

Marc Jaro

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taplio

The Battle

Shawn Cook

Marc Jaro

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Cook's LinkedIn Performance

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