Senior B2B Sales & Marketing Leader | Driving Predictable Revenue Growth in Start-Ups | Account-Based Growth & B2B Saas & MarTech Sales Strategy Expert

I believe trust, growth, and predictable revenue don’t happen by accident — they happen when you have the right system.

After 30+ years in B2B sales, GTM, and revenue orchestration, I’ve seen the same pattern repeat:

Scattered tactics that never stick

Shiny new tools that collect dust

Great ideas that never become everyday behaviors

Good people forced to guess instead of perform like superheroes

That’s why I build SYSTEMS that make the best mindsets, mantras, skills, and processes repeatable — by design.

🚀 Through SMC Sales:
I help B2B CEOs and CROs win against the 95/5 Rule and the chaos that keeps only 20% of their team producing at peak.

With my Choose Your Own Adventure™ Sales System and Compelevant™ Selling, I turn tactics into a formal, dynamic, always-on sales engine. I systematize your highest-performing channels — like the Compelevant™ Referral Revenue System™ — and unify your CRM, AI, and coaching so trust becomes your greatest pipeline asset.

🌐 Through Boundless Markets:
As Chief Strategy Officer, I help large member associations and nonprofits transform the Voice of the Member into an always-on Boundless Revenue System™.
We capture real stories, fuel retention and referrals, and align sponsors with authentic member outcomes — using low-code tools, data, and AI-powered personalization to make it all scalable, predictable, and trust-driven.

⚡️ Who I serve:

CEOs, CROs, and RevOps leaders who want SYSTEMS as a Service™ — not random acts of selling.

Association Membership & Sponsorship leaders who want to amplify trust, not erode it with one-and-done campaigns.

When your system works, your people fly.

Good sellers become B2B Sales Superheroes. Members become your best marketers. Sponsors become real partners.

If you’re ready to turn trust into your unstoppable growth engine — let’s talk.

🔗 www.B2BSalesSuperheroes.com
🔗 www.boundlessmarkets.com

Shawn Cook

The Outlier Project

The Outlier Project (TOP) is an exclusive community for ambitious professionals committed to continuous growth, leadership excellence, and meaningful connections. Join a network of high-achievers who believe people are a company’s greatest asset and drive success through collaboration and shared insights. 

Learn more at theoutlierproject.live

Member

Verint

•	Collaborated with account executives and stakeholders to align solution architecture with business goals, ensuring seamless integration and adoption from discovery through key opportunity milestones.
•	Designed and led pre-sales technical engagements, delivering AI-driven and micro-workflow solutions to solve customer challenges and drive new business.
•	Enabled successful technical demonstrations and POCs by partnering with sales and technical teams to showcase solution capabilities.
•	Guided clients in AI and automation strategies, leveraging industry best practices to optimize workforce productivity and CX automation.
•	Produced high-impact technical documentation, including RFIs, RFPs, and Solution Design Documents to support complex sales engagements.
•	Developed and influenced high-value opportunities ranging from $250K to $25M, overseeing product complexities and ensuring strategic alignment with customer needs.

Solution Architect

Solution Consultant

Waterfield Technologies

Spearheads discovery sessions with prospective customers and creates technical RFIs, RFPs, and SOWs to drive sales across 50 UCaaS, CCaas, UC, CX, UX, and premise equipment product lines – Trillo, Alvaria, etc. 
➟ Collaborates closely with the sales team to emphasize organizational strategy with competitive landscape and to qualify opportunities at key milestones with solution fit and relationship with the customer. 
➟ Increased internal collaboration by supporting the handoff from Sales to the Implementation Provider including Professional Services, Implementation Teams, and Customer Success.

Solutions Consultant

Splan Inc.

Lead customer implementation service delivery for Visitor Management SaaS product, providing management and oversight of implementation projects.
➟ Partnered with Sales Team, Customer Success, Marketing, Product, and Engineering teams to identify, understand, and prioritize customer requirements into managed deliverables. 
➟ Implemented and Maintained project schedules and risk/issues for strategic customers.
➟ Enhanced customer satisfaction and expanded partner/client relationships with revamped onboarding process and customer trainings via webinar series.

Director of Professional Services

JM Family Enterprises, Inc.

Monitored technical direction for the overall management of multiple infrastructure technology project initiatives including SaaS, PaaS, IaaS, and premise business solutions. 
➟ Technology Projects included platforms & OS (Linux/Windows), Office 365, G-Suite, AWS Cloud, virtualization technologies (VMWare), telephony & voice, network, storage technologies, digital workplace, WAF, collaboration software, RPA, and EHS solutions.

Infrastructure Solution Delivery Architect

Intradiem

Spearheaded software installation, integration, and configuration of SaaS solutions with 3rd party software. 
➟ Integrated ACD & WFM providers from Aspect, Avaya, Cisco, Genesys, I3, NICE, & Verint. 
➟ Collaborated closely with Sales Teams and Success Managers serving as a SME for project lifecycle.

Systems Integration Engineer

Aspect Software

Promoted to serve as a SME across upgrades, new installations, and multisite implementations and lead technical teams of 4-6 across multiple projects. 
➟ Personally selected to participate in a Program Management Beta Software Programs from initial design through GA release and created ClearQuest cases for product enhancement and defects. 
➟ Lead document audits in person and remotely with multidisciplinary teams for implementation and configuration of different software solutions.
➟ Position eliminated due to a reduction in force after 3 mergers.

Principal Implementation Consultant - Global Operations 

Developed strategic and tactical plans for IT solutions within the contact center solution. 
➟ Initiated and coordinated document audits on install/configuration to increase efficiency and supportability of process.

Senior Implementation Consultant – Americas Implementation Services

Oversaw development, maintenance, and support of applications after installation at client site. 
➟ Integrations included ACD, CTI, WFM, and Quality Management providers - Aspect, Avaya, Cisco, Genesys, I3, NICE, & Verint

System Integration Manager – The Americas Field Operations

Simultaneously managed multiple $250K-2.5M technical contact center life cycle implementation projects for customer and partner relationships.

Senior Project Manager – Professional Services

Technion Communications Corporation

Helmed IT functions and the $3M infrastructure expansion for 6 call center locations. 
➟ Managed an annual budget of $30M, saving +$100K per year by negotiating existing and new contracts with suppliers, distributors, and vendors.

Director of Operations

IT Enthusiast ▪ Connecting Businesses with Reputable Technology Companies and Solutions ▪ Solution Architecture ▪ Specialized Generalist ▪ Expertly Crafting IT Solutions for Modern Business Challenges ▪ Super Connector!

Hi, I'm Marc Jaro, I am an IT consultant that helps businesses streamline their technology, so they can operate more efficiently.  I connect businesses with a reputable technology companies, allowing them to focus on their operations without worrying about the selection process. I utilize my Solution Consultant background with dynamic technical knowledge helping businesses overcome issues, increase sales, and better connect with their customer bases. 

I also call myself a specialized generalist who bridges technical depth with strategic breadth. I connect the dots across teams to design impactful, scalable solutions. I thrive in pre-sales, solution architecture, and cross-functional collaboration that drives real business value.

I leverage my presales solution discovery, technical knowledge, IT technical project management skills, and systems analysis methods to build customer relationships that catapult tailored solutions in software opportunities across AI, contact centers, infrastructure, SaaS, and professional services, etc. 

I am committed to implementing cutting-edge solutions while increasing organizational efficiency for my clients.  Working to connect work, data and experiences across the enterprise! 

𝐁𝐫𝐞𝐚𝐝𝐭𝐡 𝐨𝐟 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞
Cloud, Hosted, SaaS, UCaas, CCaas, IaaS, VMWare, Hyper-V, LAN/WAN, VPN, SIP, PBX, ACD, Voice Mail, UX, CX, Peripheral Devices, Middleware, SQL, Sybase, Internet, IT, SSL, Firewalls, TCP/IP, Ethernet, ATM, DSL, ISDN, Fiber, Servers, SAN Storage, Routers, Switches, Frame Relay, Network Backup Planning, Disaster Recovery, UPS, Multisite, Backup Solutions, Cloud Storage, Infrastructure Design, WEM, Bulk Telecommunications, WiFi, HOA, Condo, Multi-Family, Commercial Property.

𝐖𝐡𝐞𝐧 𝐈'𝐦 𝐍𝐨𝐭 𝐈𝐧 𝐓𝐡𝐞 𝐎𝐟𝐟𝐢𝐜𝐞
I enjoy supporting organizations like Temple Beth El of Boca Raton, The Giving Tree, Habitat for Humanity, Boca Helping Hands, and Orange Ribbons for Jaime. I like listening to SiriusXM and other streaming music from rock, country, hip-hop, rap, alternative, and many other genres, it just depends on mood!  I always try to find time for some interesting podcasts as well as audiobooks.  

I take an interest/hobby in the Internet of Things, Smart Home technology, as well as providing Security Consulting for CCTV, Access Control, Visitor Management, Alarm System Consulting, Bulk Telecommunication offerings, Cybersecurity, and many other tech solutions. 

𝐋𝐞𝐭'𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭
I'd love the opportunity to connect and support you. Feel free to DM me here ⬆️
#Super Connector!

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The Battle

Shawn Cook

Marc Jaro

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